『Company Brands and Its Stories』のカバーアート

Company Brands and Its Stories

Company Brands and Its Stories

著者： OBOMEDIA ENTERTAINMENT
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Ever wondered how one fatal product decision can bring down an entire empire? Company Brands and Its Stories uncovers the most shocking tales of corporate failure and product missteps that led to the demise of once-mighty brands. We delve deep into the strategic blunders, market shifts, and consumer rejections that turned groundbreaking ideas into corporate catastrophes.

Join us as we meticulously dissect each case, from iconic brands that vanished to promising startups that imploded. Each episode reveals the untold stories behind these epic downfalls, exploring the cultural impact and lasting lessons learned from products that killed the company. It's a fascinating look at the dark side of innovation and the high stakes of the business world.

New episodes are published daily, Monday through Sunday, at 4:00 AM, offering a fresh investigation into a different brand's tragic trajectory. Expect compelling narratives, insightful analysis, and a critical examination of product failures that reshaped industries.

This podcast is for business enthusiasts, entrepreneurs, product managers, and anyone curious about the complex dynamics of market success and spectacular collapse. If you're fascinated by the cautionary tales of innovation gone wrong, you've found your next obsession.

Subscribe now to Company Brands and Its Stories and uncover the products that sealed their creators' fate.Copyright OBOMEDIA ENTERTAINMENT マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 世界 経済学
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  • The Dream Car That Bankrupted Its Maker: Mazda’s Secret Amati Collapse

    The Dream Car That Bankrupted Its Maker: Mazda’s Secret Amati Collapse
    2026/09/07
    The Dream Car That Bankrupted Its Maker: Mazda's Secret Amati Collapse

    Brochures were printed, sixty-seven dealerships had signed agreements, and a factory floor in Hiroshima had been retooled for a V12 engine that ran and produced an exhaust note described as sounding like a Ferrari — yet no customer ever saw a single Amati car. Mazda's own museum in Hiroshima holds no trace of the program today. What happened between the printed brochures and the empty archive?

    In this episode, we trace the rise and abrupt disappearance of Amati, Mazda's luxury brand conceived in the late 1980s, and describe the decisions, economic shifts, and timing that left Mazda exposed, asking what combination of events turned a real, road-tested flagship into a phantom that no one outside a few teams ever experienced.

    Person: Dick Colliver
    Location: Hiroshima, Japan and Irvine, California
    Date: October 20, 1992
    Case: the Amati 1000 flagship and its V12 engine program
    Status: cancelled before launch, erased from company archives

    - Mazda retooled a factory floor in Hiroshima for an engine never placed into a production car.
    - Running prototypes of the V12 flagship were tested on real roads and produced an exhaust note described as sounding like a Ferrari.
    - Amati existed as an active program for fourteen months before cancellation.
    - Sixty-seven dealerships had signed agreements and $60 million in advertising had been contracted with Lord, Dentsu and Partners.
    - Two months after cancellation, only renderings of the flagship appeared in an Australian magazine, not photographs.

    To listen to this podcast ad-free and access premium episodes, try our subscription with a 14-day free trial at obomedia.com.

    © 2026 OBOMEDIA. All rights reserved.
    This episode and its content (audio, text, and related materials) are the exclusive property of OBOMEDIA and are protected by applicable copyright laws. Reproduction, distribution, editing, or commercial use, in whole or in part, without prior written permission from OBOMEDIA is prohibited. For permissions, licensing, and business inquiries: business@obomedia.com.
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    19 分
  • The Press Conference That Erased a $500M Luxury Program

    The Press Conference That Erased a $500M Luxury Program
    2026/09/07
    The Press Conference That Erased a $500M Luxury Program

    In a Japanese factory in Hofu, running V12 prototypes waited on a production line that was already fully tooled — engines that one former executive said sounded like a Ferrari when they accelerated. Dealerships had signed, advertising was budgeted, and brochures had already gone to print. How does a program with that much physical infrastructure disappear so completely that the company's own museum holds no record of it?

    In this episode, we trace the rise and disappearance of Mazda's Amati luxury division, from the oil shocks and export caps that pushed Japanese automakers upmarket to the single announcement that erased the program from public record, asking what that silence reveals about how companies handle failure at scale.

    Person: Dick Colliver
    Location: Hofu, Japan
    Date: October 20, 1992
    Case: the Amati luxury program
    Status: cancelled in a single announcement and never publicly acknowledged since

    - Mazda had invested at least 50 billion yen (roughly $400 million at the time) into the Amati program.
    - Sixty-seven dealerships had already signed agreements to carry Amati vehicles.
    - A $60 million advertising campaign was budgeted to the firm Lord, Dentsu and Partners.
    - Running V

    To listen to this podcast ad-free and access premium episodes, try our subscription with a 14-day free trial at obomedia.com.

    © 2026 OBOMEDIA. All rights reserved.
    This episode and its content (audio, text, and related materials) are the exclusive property of OBOMEDIA and are protected by applicable copyright laws. Reproduction, distribution, editing, or commercial use, in whole or in part, without prior written permission from OBOMEDIA is prohibited. For permissions, licensing, and business inquiries: business@obomedia.com.
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    24 分
  • The vial's Staphylococcus turned a vaccine into a killer

    The vial's Staphylococcus turned a vaccine into a killer
    2026/09/07
    A single vial in a Bundaberg clinic became a killing syringe. What was inside that bottle?

    The vial's Staphylococcus turned a vaccine into a killer

    In this episode, we trace the morning of January 27, 1928, when a routine TAT diphtheria inoculation in Bundaberg sent children to their deaths and set off a national scientific and political response. How did a trusted vaccine become lethal, and where in the chain did the contamination occur?

    Date: January 27, 1928
    Location: Bundaberg, Queensland
    Person: Dr. Ewing Thomson
    Person: Macfarlane Burnet
    Topic: TAT diphtheria inoculation contamination

    - Twenty-one children attended the Bundaberg vaccination clinic that morning; eighteen collapsed the same afternoon.
    - Dr. Ewing Thomson had been running inoculations since January 17 using a TAT serum from Commonwealth Serum Laboratories.
    - The same batch of TAT was used in multiple towns but only caused illness in Bundaberg, suggesting contamination after manufacture.
    - Macfarlane Burnet, aged twenty-nine, analyzed remaining serum and pus samples at the Walter and Eliza Hall Institute.
    - Burnet detected Staphylococcus aureus in the Bundaberg vial and in pus from injection sites, pointing to a clinic-level bacterial contamination.

    To listen to this podcast ad-free and access premium episodes, try our subscription with a 14-day free trial at obomedia.com.

    © 2026 OBOMEDIA. All rights reserved.
    This episode and its content (audio, text, and related materials) are the exclusive property of OBOMEDIA and are protected by applicable copyright laws. Reproduction, distribution, editing, or commercial use, in whole or in part, without prior written permission from OBOMEDIA is prohibited. For permissions, licensing, and business inquiries: business@obomedia.com.
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    17 分
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