The Dream Car That Bankrupted Its Maker: Mazda’s Secret Amati Collapse
カートのアイテムが多すぎます
ご購入は五十タイトルがカートに入っている場合のみです。
カートに追加できませんでした。
しばらく経ってから再度お試しください。
ウィッシュリストに追加できませんでした。
しばらく経ってから再度お試しください。
ほしい物リストの削除に失敗しました。
しばらく経ってから再度お試しください。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
The Dream Car That Bankrupted Its Maker: Mazda’s Secret Amati Collapse
-
ナレーター：
-
著者：
Brochures were printed, sixty-seven dealerships had signed agreements, and a factory floor in Hiroshima had been retooled for a V12 engine that ran and produced an exhaust note described as sounding like a Ferrari — yet no customer ever saw a single Amati car. Mazda's own museum in Hiroshima holds no trace of the program today. What happened between the printed brochures and the empty archive?
In this episode, we trace the rise and abrupt disappearance of Amati, Mazda's luxury brand conceived in the late 1980s, and describe the decisions, economic shifts, and timing that left Mazda exposed, asking what combination of events turned a real, road-tested flagship into a phantom that no one outside a few teams ever experienced.
Person: Dick Colliver
Location: Hiroshima, Japan and Irvine, California
Date: October 20, 1992
Case: the Amati 1000 flagship and its V12 engine program
Status: cancelled before launch, erased from company archives
- Mazda retooled a factory floor in Hiroshima for an engine never placed into a production car.
- Running prototypes of the V12 flagship were tested on real roads and produced an exhaust note described as sounding like a Ferrari.
- Amati existed as an active program for fourteen months before cancellation.
- Sixty-seven dealerships had signed agreements and $60 million in advertising had been contracted with Lord, Dentsu and Partners.
- Two months after cancellation, only renderings of the flagship appeared in an Australian magazine, not photographs.
To listen to this podcast ad-free and access premium episodes, try our subscription with a 14-day free trial at obomedia.com.
© 2026 OBOMEDIA. All rights reserved.
This episode and its content (audio, text, and related materials) are the exclusive property of OBOMEDIA and are protected by applicable copyright laws. Reproduction, distribution, editing, or commercial use, in whole or in part, without prior written permission from OBOMEDIA is prohibited. For permissions, licensing, and business inquiries: business@obomedia.com.
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません