The Press Conference That Erased a $500M Luxury Program
カートのアイテムが多すぎます
ご購入は五十タイトルがカートに入っている場合のみです。
カートに追加できませんでした。
しばらく経ってから再度お試しください。
ウィッシュリストに追加できませんでした。
しばらく経ってから再度お試しください。
ほしい物リストの削除に失敗しました。
しばらく経ってから再度お試しください。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
The Press Conference That Erased a $500M Luxury Program
-
ナレーター：
-
著者：
In a Japanese factory in Hofu, running V12 prototypes waited on a production line that was already fully tooled — engines that one former executive said sounded like a Ferrari when they accelerated. Dealerships had signed, advertising was budgeted, and brochures had already gone to print. How does a program with that much physical infrastructure disappear so completely that the company's own museum holds no record of it?
In this episode, we trace the rise and disappearance of Mazda's Amati luxury division, from the oil shocks and export caps that pushed Japanese automakers upmarket to the single announcement that erased the program from public record, asking what that silence reveals about how companies handle failure at scale.
Person: Dick Colliver
Location: Hofu, Japan
Date: October 20, 1992
Case: the Amati luxury program
Status: cancelled in a single announcement and never publicly acknowledged since
- Mazda had invested at least 50 billion yen (roughly $400 million at the time) into the Amati program.
- Sixty-seven dealerships had already signed agreements to carry Amati vehicles.
- A $60 million advertising campaign was budgeted to the firm Lord, Dentsu and Partners.
- Running V
To listen to this podcast ad-free and access premium episodes, try our subscription with a 14-day free trial at obomedia.com.
© 2026 OBOMEDIA. All rights reserved.
This episode and its content (audio, text, and related materials) are the exclusive property of OBOMEDIA and are protected by applicable copyright laws. Reproduction, distribution, editing, or commercial use, in whole or in part, without prior written permission from OBOMEDIA is prohibited. For permissions, licensing, and business inquiries: business@obomedia.com.
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません