How To Build A List Of Subscribers, Attract And Convert Customers In The Most Cost Effective Ways with Colleen Woodstock
Struggling to convert leads into paying customers? In this session of Business Owners Smashing It Online, Colleen breaks down the real-world strategies for building and using sales funnels that actually work.
From nurturing cold leads, building trust, and overcoming objections — to creating offers that convert and keeping clients coming back — Colleen shares proven frameworks to simplify sales and grow your business.
You’ll also learn why focusing on the right numbers (like clients and consults) beats obsessing over vanity metrics like email open rates or social media likes.
✅ What You’ll Learn:
Why rejection in sales isn’t personal (and how to build confidence)
The “inch wide, mile deep” strategy to dominate your niche
Low-cost marketing methods that generate results (JV, partnerships, webinars)
Warm vs cold traffic — and how to move leads down the funnel
Email marketing, automation & copywriting tips that convert
How to handle objections before they come up
Bottom-of-the-funnel strategies that close sales
The 3 keys to fixing weak funnels: Hook, Story, Offer
Why you must focus on revenue-driving metrics, not vanity numbers
How to nurture clients so they buy again and again
🕒 Timestamps (Key Moments):00:00 – Building confidence in sales
07:10 – How small wins build momentum
18:05 – The “inch wide, mile deep” niche strategy
27:45 – Marketing methods that cost little but work
38:50 – Warm vs cold traffic explained
42:20 – What a funnel really is (and why you need one)
46:27 – Why sales must be your #1 priority
57:12 – The value of the deal & building trust
59:20 – Bottom-of-funnel tools that close clients
1:01:19 – The one metric that truly matters in business
1:05:30 – Why one message = one action in copywriting
1:12:06 – Old school sales methods that still work today
1:15:13 – Final thoughts: don’t just learn, implement!
👤 About the Speaker:
Colleen is a seasoned business strategist and sales expert who has helped entrepreneurs simplify sales, build effective funnels, and close seven-figure deals. With decades of experience across corporate and small business, Colleen is passionate about showing business owners that selling doesn’t need to feel pushy — it’s about building trust, delivering value, and guiding clients to the right solution.
👉 Want weekly tips that will help support and grow your business?
Join us Live every Tuesday 6pm - 7:30pm AESTRegister here: SmashGo.co/Bosio