If you’re posting content, showing up online, and still not getting leads… this might be why.

In this session, storytelling expert Kim Willis shares how simple, everyday stories can build trust, grab attention, and turn conversations into clients—without sounding salesy or pushy. If you’ve ever wondered why some people seem to attract business effortlessly, this breaks it down in a way that actually makes sense.

What You’ll Learn:

• Why storytelling builds trust faster than facts and features

• How to use “small stories” in social media to generate leads

• The difference between content that gets ignored and content that connects

• How to use stories in sales conversations (without sounding scripted)

• The role of personal stories in building authority and credibility

• How to turn testimonials into powerful story-driven case studies

• Simple ways to come up with stories—even if you think you have none

• When to use text, video, or images for maximum engagement

Why It Matters:

Most business owners rely on tips, tactics, and “value posts” that sound the same as everyone else. The problem is—people don’t remember information, they remember stories.

When you learn how to share the right story at the right time, you stop chasing attention and start attracting it. You build trust faster, stand out in crowded markets, and make it easier for people to choose you—because they feel like they already know you.

About the Speaker:

Kim Willis is a storytelling and marketing strategist who has generated millions in sales by helping businesses use compelling narratives to attract leads, build trust, and convert clients across multiple platforms.

Timestamps:

00:00 Why posting content alone doesn’t generate leads

01:38 Introduction to Kim Willis and his background

04:19 Why storytelling creates authority and trust

06:25 How to use stories across social media, phone, and face-to-face

10:46 The power of trust in storytelling (personal example)

15:22 Why attention is the real challenge in marketing

23:16 Small stories that generate leads on social media

25:01 Using storytelling in live sessions and presentations

27:12 Building your brand through story

31:10 Case studies vs testimonials (what works better)

34:17 How to turn testimonials into powerful stories

37:31 What to do if you don’t have any client results yet

41:04 Why most content fails to create engagement

43:29 How storytelling leads to easier sales and referrals

If you want simple, practical strategies to get found online, subscribe here:

https://www.youtube.com/@BusinessOwnersSmashingItOnline

Discover Why Business Owners Who Listen And Act On Their Intuition Today Are More Profitable and More Fulfilled Than Ever Before … Even In A Looming Recession with Craigh Wilson.

In this episode of Business Owners Smashing It Online, we sit down with Craigh Wilson, intuitive mentor and author, who reveals why the most fulfilled and profitable business owners are the ones who listen to and act on their inner voice.

Whether you're just starting a side hustle or scaling a thriving enterprise, this conversation dives deep into clearing the mental and emotional blocks holding you back from unlocking your true genius.

Craigh shares how fear, imposter syndrome, and the stress of a looming recession can cloud your judgment and disconnect you from your unique superpower. But the good news? Your intuition already knows the way forward.

Tune in and discover the process Craigh uses to help entrepreneurs tap into their inner knowing to create breakthrough ideas, fulfilling impact, and sustainable profit—even in uncertain times.

💡 Key Takeaways:

Why intuition is your most underused business asset, especially during tough economic times.

How to identify and clear internal blocks like fear, doubt, and imposter syndrome.

The difference between imposter syndrome and the Dunning-Kruger effect (and how to find the sweet spot in between).

Real-life examples of world-changing businesses built on a "crazy" idea followed through with conviction.

How Craigh Wilson helps entrepreneurs reconnect to their giftedness and essence for deeper fulfillment and higher profit.

A powerful reminder: that next idea you're doubting could be the very thing your audience is waiting for.

This is the podcast for entrepreneurs, solopreneurs, and small business owners ready to ditch the overwhelm and start winning online. Each week, Nick brings in real-world experts to share practical strategies, powerful tools, and inspiring success stories—so you can grow your business without tech stress or wasted ad spend.

Born from a wildly successful webinar series running for over 7 years, this podcast is your DIY MBA in digital business. From AI tools, lead generation, video marketing, SEO, LinkedIn, podcasting, automation, and more—it's all here.

If you're great at what you do but struggle to get found online, this show is your shortcut to clarity, confidence, and results.

🎧 Subscribe now and start smashing it online—without being a tech wizard.

🎥 Watch full episodes on YouTube: @smashgo

🔎 Follow Nick Cree: Just search “Business Owners Smashing It Online”

If your website feels invisible on Google, you’re not alone.

In this session, Nik Cree breaks down SEO in plain English—without the jargon, confusion, or overpriced agency fluff. You’ll learn what actually matters when it comes to getting found online, and how to create content that Google wants to show at the top of search results.

Whether you’ve got a website already or you’re just getting started, this is a practical walkthrough of how SEO really works and what you can do about it.

Subscribe for more practical sessions and strategies:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What You’ll Learn:

• What SEO really means (and what most people get wrong)

• The single most important factor Google cares about

• How to use Google search predictions for keyword research

• The difference between ads, maps, and organic search results

• How to structure content so Google ranks it higher

• How to create SEO-friendly blog posts using AI tools

• Simple on-page SEO techniques anyone can implement

• How to use internal links and headings to boost relevance

Why It Matters:

Most business owners either ignore SEO or overcomplicate it.

The reality is, Google’s job is simple—it wants to show the most relevant answer to a search. If your content clearly answers what people are searching for, you’ve already got a massive advantage.

This session shows you how to align your website content with what people are actually searching for, so you can get found by the right audience without relying on paid ads.

Want more practical ways to grow your visibility online?Subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

About the Speaker:

Nik Cree is a digital marketing strategist with over 27 years of experience helping business owners simplify their online presence, generate leads, and build systems that support sustainable growth.

Timestamps:

00:00 Why most people misunderstand SEO

01:42 What SEO actually means in simple terms

04:35 How Google search works behind the scenes

07:10 The #1 factor Google uses to rank content

11:06 Understanding search results (ads, maps, organic)

13:11 How “People Also Ask” impacts SEO

17:13 Why video content improves search visibility

19:03 How to create SEO content using ChatGPT

26:02 How to outrank competitors using existing articles

30:27 Structuring blog content for SEO success

40:50 Using RankMath to optimise your pages

48:14 How to improve your SEO score step-by-step

53:03 Internal linking and keyword optimisation tips

01:03:08 Final SEO strategy and key takeaways

If you want simple, practical strategies to get found online, subscribe here:

https://www.youtube.com/@BusinessOwnersSmashingItOnline

Need an All-In-One CRM? See How 14 Business Tools Work Together with Quan Nguyen

If you’re juggling multiple apps just to run your business, it’s no wonder things feel messy.

In this session, Quan Nguyen breaks down how an all-in-one CRM replaces scattered tools with a single system that handles your contacts, automations, marketing, and operations. Instead of patching together different platforms, you’ll see how everything can work together—saving time, reducing costs, and simplifying your day-to-day workflow.

You’ll also discover why many business owners struggle with CRM systems and what actually makes one usable (not just powerful).

Subscribe to our YouTube channel for more practical strategies and weekly sessions:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What You’ll Learn:

• Why a CRM should be the most important tool in your business

• The real problem with using multiple disconnected apps

• What an all-in-one CRM actually includes (and replaces)

• How automation works and why it’s critical for scaling

• The difference between basic CRMs and integrated systems

• How to simplify lead generation using forms, funnels, and websites

• What makes a CRM easy to use (and why most aren’t)

• How AI and automation are already replacing repetitive admin roles

Why It Matters:

Most businesses end up with a patchwork of tools that don’t talk to each other—costing time, money, and opportunities.

An all-in-one CRM changes that by centralising your data, automating your processes, and giving you full visibility of your customer journey.

Instead of chasing leads, following up manually, or switching between platforms, you can build a system that runs in the background—freeing you up to focus on growth.

This session shows what’s possible when your systems are connected and working for you.

Want more smart ways to simplify and grow your business online?Subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

About the Speaker:

Quan Nguyen is the CEO of Next Level, an all-in-one CRM and AI platform designed to help businesses automate operations, reduce manual work, and scale more efficiently. He works with businesses globally to implement systems that save time, reduce costs, and improve performance.

Timestamps:

00:00 Why owning your website vs platforms matters

01:26 Why a CRM is the most valuable business tool

03:28 The shift towards AI replacing repetitive roles

07:14 What most business owners struggle with in CRM systems

09:43 The problem with using multiple disconnected tools

11:57 How Next Level CRM is built differently

15:15 What tools are included in an all-in-one CRM

20:50 Why traditional website platforms are becoming outdated

24:55 Lead generation using forms and landing pages

32:26 How automation works inside a CRM

40:21 Email and SMS integrations explained

52:27 Pricing and white label opportunities

Subscribe to our YouTube channel for more practical strategies and weekly sessions:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What if the reason your business isn’t growing isn’t your offer… but the fact that not enough people know you exist?

In this session, Jemimah Ashleigh shares a powerful and practical framework for building visibility in a crowded online world. With thousands of posts going live every second, standing out isn’t about doing more—it’s about doing the right things consistently.

From personal branding to PR, social media, and awards, you’ll learn how to position yourself as the go-to expert in your space and get seen by the right audience.

Subscribe to our YouTube channel for more marketing tips and weekly training:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What You’ll Learn:

• Why visibility—not skill—is often the biggest reason businesses struggle

• The five key pillars of building a strong personal brand and profile

• How to create a personal brand that attracts opportunities

• Why your network directly impacts your success and growth

• How to use social media effectively (without overcomplicating it)

• Simple strategies to get free PR, media, and podcast features

• How to leverage awards to build credibility and authority

• What to focus on to become the “go-to” expert in your industry

Why It Matters:

No matter how good you are at what you do, it won’t matter if people don’t know you exist.

Visibility builds trust, credibility, and opportunity. It helps you attract better clients, get recognised in your industry, and grow your business faster.

In a noisy online world, those who win are not always the best—they’re the most visible. Learning how to position yourself properly ensures your expertise doesn’t go unnoticed.

Want more practical online marketing strategies?Subscribe to the channel here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

About the Speaker:

Jemimah Ashleigh is an award-winning entrepreneur, international speaker, and founder of The Visibility Lab. She helps business owners build strong personal brands, gain media exposure, and become highly visible in their industries.

With experience building multiple six-figure businesses and gaining extensive media coverage without paid PR, Jemimah specialises in helping entrepreneurs stand out and scale through strategic visibility.

Timestamps:

00:01 Why visibility is the real challenge in today’s crowded market

01:30 Introduction to Jemimah and her journey from law enforcement to business

06:28 How she accidentally built a powerful personal brand

07:34 The five pillars of becoming highly visible

08:10 Why personal branding matters more than your business brand

12:58 How your network influences your success

18:34 Social media strategy that actually works today

25:51 How to get free PR and media exposure

33:09 Why awards can fast-track your credibility

39:09 Real results from visibility strategies in action

Subscribe to our YouTube channel for more marketing tips and weekly training:

https://www.youtube.com/@BusinessOwnersSmashingItOnline

What if the reason people aren’t choosing you isn’t your skills or experience… but how clearly you communicate your value?

In this session, Janeen Vosper shares how to build a magnetic personal brand that attracts the right clients, builds trust, and positions you as the go-to expert in your industry. Instead of focusing on what you do, Janeen reveals why your messaging must focus on why people should choose you—and how to make that crystal clear.

You’ll discover how to stand out in a crowded market, overcome common fears around visibility, and build a brand that people remember, trust, and refer.

Subscribe to our YouTube channel for more marketing tips and weekly training:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What You’ll Learn:

• What a personal brand really is and how it shapes how people see you

• The biggest mistake business owners make when talking about their services

• Why benefits matter more than features in your messaging

• How to define your unique selling proposition (USP)

• The five key pillars: clarity, connection, community, consistency, and competitive edge

• How storytelling builds trust and positions you as an expert

• Why reviews and testimonials are your best marketing asset

• How to use networking and visibility to grow your brand

Why It Matters:

Many business owners talk about what they do instead of why it matters to their clients—and that’s where they lose attention.

Your personal brand isn’t just your logo, colours, or website. It’s what people say about you when you’re not in the room.

When you focus on communicating value, showing up consistently, and building real connections, you create a brand that attracts opportunities, referrals, and long-term clients.

In today’s market, people don’t just buy services—they buy trust, clarity, and connection.

About the Speaker:

Janeen Vosper is a personal branding and authority coach, sales trainer, and professional speaker trainer with over 30 years of experience. She helps business owners and professionals build strong personal brands, communicate with confidence, and position themselves as industry experts.

Janeen is also the author of Good Girls Do Sell and Being Unstoppable, and has worked with high-performing sales teams and entrepreneurs to improve visibility, messaging, and business growth.Timestamps:

00:00 Why most people talk about features instead of benefits

01:05 Introduction to the session and Janeen Vosper

05:06 What a personal brand really is

06:44 Common fears that stop people building their brand

08:14 Why being visible builds trust and credibility

11:42 The five pillars of a strong personal brand

12:12 Why clarity and goal setting matter in branding

16:32 Understanding your customer and communicating value

17:44 Defining your unique selling proposition (USP)

20:01 Using testimonials to shape your messaging

21:16 How connection and storytelling build trust

Want more practical online marketing strategies?Subscribe to the channel here:

https://www.youtube.com/@BusinessOwnersSmashingItOnline

What if your headshot is the reason people click on your profile… or scroll straight past you?

In this session, headshot specialist Brad Delaney breaks down why your profile photo is one of the most important marketing assets you have—and how to make sure it positions you as confident, capable, and professional.

Brad shares practical techniques you can use instantly to look better in photos, along with insights into what your headshot should (and shouldn’t) communicate. Whether you're updating LinkedIn, your website, or social media, this session will change how you think about being on camera.

What You’ll Learn:

• What a true headshot is (and how it differs from branding photos)

• Why your headshot should focus on competence, not personality

• The real purpose of a headshot in business and marketing

• The “Level Method” for looking better in every photo

• How to position your face for a sharper jawline instantly

• How your eyes and expression impact how people perceive you

• How to find your ideal smile for different platforms

• What to look for when choosing a professional photographer

Why It Matters:

Your headshot is often the first impression people have of you online. Before they read your bio, visit your website, or contact you—they see your face.

A poor-quality or poorly executed photo can reduce trust and credibility instantly. On the other hand, a strong, professional headshot can position you as confident, capable, and worth engaging with.

Understanding how to present yourself visually isn’t about vanity—it’s about making sure your image supports your expertise and attracts the right opportunities.

Want more practical online marketing strategies?

Subscribe to the channel here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

About the Speaker:

Brad Delaney is a specialist headshot photographer based on the Gold Coast and Brisbane. Known as “The Headshot Guy,” he helps professionals and business owners create powerful, high-impact images that enhance their personal brand and online presence.

With years of experience and a unique coaching-based approach, Brad teaches clients how to be photogenic and consistently look confident on camera.

Timestamps:

00:00 Why your headshot matters more than your personality

01:36 Introduction to Brad and his journey into photography

06:17 Why niching into headshots changed his business

10:07 What a headshot actually is (and what it isn’t)

13:33 The real purpose of a professional headshot

18:15 Why personality shouldn’t be the focus of your image

24:20 How expression shapes how people perceive you

32:16 The “Level Method” for looking great in photos

40:16 How to use your eyes, mouth, and posture effectively

46:53 Choosing the right photographer and setup

55:31 Practical tips for clothing, lighting, and preparation

Subscribe to our YouTube channel for more marketing tips and weekly training:

https://www.youtube.com/@BusinessOwnersSmashingItOnline