Most small business owners are feeling the pressure right now. Ads are more expensive, AI is moving faster than anyone can keep up with, and it’s getting harder to know where your marketing dollars should go. This session cuts through the noise. You’ll see exactly how Google Ads, AI tools, and human-centred strategy can work together to attract better leads, reduce wasted spend, and give you a system that actually produces results.
If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline
What You’ll Learn
• Why Google is still one of the most important discovery channels in the AI era
• The rise of AI search and how it affects your SEO, ranking, and visibility
• How Performance Max and Demand Gen campaigns actually work
• Practical examples of targeting, split-testing, and improving conversions
• Why intent matters more than ever in 2025
• How to test your offers before investing months into content or SEO
• The role of Google Business Profile, reviews, and analytics in attracting clients
• Real examples of AI-generated ads, images, and videos inside Google Ads
Why It Matters
Most business owners rely on guesswork when it comes to ads and online visibility. But with Google still handling billions of searches every day, it’s one of the few channels where you can reliably reach people who are actively looking for what you offer. Understanding how Google, AI tools, and smart targeting work together gives you a real edge — especially when budgets are tight and competition is rising. This session shows you how to simplify your strategy and get traction without needing to become a full-time ads expert.
About the Speaker
Kyle Meloche is a digital strategist and founder of Social Geeks. With more than a decade of experience managing Google Ads, Facebook Ads, and multi-channel campaigns across Australia and New Zealand, Kyle blends AI-driven optimisation with practical, human-centred marketing. He specialises in helping small business owners build simple, effective ad systems that generate consistent leads.
Timestamps
00:00 Why AI, ads, and Google matter for small businesses
01:00 Google Ads, AI adoption, and current digital trends
03:00 Search behaviour, market share, and why Google still dominates
06:00 Google’s ecosystem: YouTube, apps, display network
08:00 Why ads help shape a smarter content and SEO strategy
10:00 Using ad data to avoid wasted time and test ideas
12:00 AI search, zero-click answers, and changing SEO patterns
14:00 Search types: informational, navigational, commercial, transactional
18:00 Google vs social media intent
20:00 YouTube’s growth and why video matters
23:00 AI-generated creative inside Google Ads
24:00 Performance Max explained
27:00 Demand Gen explained
31:00 Using Google’s free tools for market research
32:00 Structuring a Google Ads account
41:00 What you need before you run ads
52:00 AI-generated assets, images, and videos
57:00 High-intent targeting and in-market audiences
If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline