You might have a LinkedIn profile — but if it’s outdated, unclear, or missing key elements, it’s quietly costing you opportunities.

In this Business Owners Smashing It Online session, Janeen Vosper breaks down what actually makes a LinkedIn profile work for business. Not vanity metrics. Not corporate fluff. But practical changes that help the right people understand what you do, why you matter, and how to contact you — fast.

This session walks through the exact profile elements that influence trust, authority, and enquiries, and shows how small tweaks can lead to real increases in profile views, connections, and inbound interest.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

Why LinkedIn is where people go to check you out before doing business

How your profile photo and banner influence trust instantly

The biggest mistakes business owners make with LinkedIn headlines

How to turn your name and title into ongoing marketing

Writing a headline that explains who you help and how

Why most “About” sections fail — and how to fix yours

How to structure your profile around the problem you solve

Simple calls to action that increase enquiries

How often to post for visibility without burning time

Why consistency matters more than algorithms

Why It Matters:

LinkedIn isn’t about being social — it’s about being clear. When your profile clearly communicates your value, the right people self-select and reach out. This session helps small business owners stop being invisible, build authority quietly in the background, and turn LinkedIn into a long-term business asset instead of a forgotten profile.

About The Speaker:

Janeen Vosper is a communication, sales, and personal branding specialist with over 20 years’ experience in senior sales leadership. She is the founder of Speech Perfect, a keynote speaker, podcast host, and author, helping business owners build confidence, clarity, and authority through communication and positioning.

Timestamps:

00:00 Why LinkedIn profiles quietly lose business

06:00 How people really judge your profile in seconds

12:00 Profile photos and banners that build trust

18:00 Turning your name into a marketing asset

24:00 Writing a headline that attracts the right people

30:00 The real purpose of your About section

36:00 Calls to action that increase enquiries

42:00 Posting frequency and visibility explained

47:00 Building authority without selling

52:00 Key takeaways and next steps

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Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio