Discover Why Business Owners Who Listen And Act On Their Intuition Today Are More Profitable and More Fulfilled Than Ever Before … Even In A Looming Recession with Craigh Wilson.

In this episode of Business Owners Smashing It Online, we sit down with Craigh Wilson, intuitive mentor and author, who reveals why the most fulfilled and profitable business owners are the ones who listen to and act on their inner voice.

Whether you're just starting a side hustle or scaling a thriving enterprise, this conversation dives deep into clearing the mental and emotional blocks holding you back from unlocking your true genius.

Craigh shares how fear, imposter syndrome, and the stress of a looming recession can cloud your judgment and disconnect you from your unique superpower. But the good news? Your intuition already knows the way forward.

Tune in and discover the process Craigh uses to help entrepreneurs tap into their inner knowing to create breakthrough ideas, fulfilling impact, and sustainable profit—even in uncertain times.

💡 Key Takeaways:

Why intuition is your most underused business asset, especially during tough economic times.

How to identify and clear internal blocks like fear, doubt, and imposter syndrome.

The difference between imposter syndrome and the Dunning-Kruger effect (and how to find the sweet spot in between).

Real-life examples of world-changing businesses built on a "crazy" idea followed through with conviction.

How Craigh Wilson helps entrepreneurs reconnect to their giftedness and essence for deeper fulfillment and higher profit.

A powerful reminder: that next idea you're doubting could be the very thing your audience is waiting for.

This is the podcast for entrepreneurs, solopreneurs, and small business owners ready to ditch the overwhelm and start winning online. Each week, Nick brings in real-world experts to share practical strategies, powerful tools, and inspiring success stories—so you can grow your business without tech stress or wasted ad spend.

Born from a wildly successful webinar series running for over 7 years, this podcast is your DIY MBA in digital business. From AI tools, lead generation, video marketing, SEO, LinkedIn, podcasting, automation, and more—it's all here.

If you're great at what you do but struggle to get found online, this show is your shortcut to clarity, confidence, and results.

🎧 Subscribe now and start smashing it online—without being a tech wizard.

🎥 Watch full episodes on YouTube: @smashgo

🔎 Follow Nick Cree: Just search “Business Owners Smashing It Online”

You’ve created a lead magnet… but it’s generating little to no leads. Sound familiar? This session breaks down the real reason most lead magnets fail — and it’s not the design, the tech, or the platform. In this practical BOSIO training, Nik Cree explains why people download lead magnets in the first place, the common mistakes business owners make, and how to fix them so your lead magnet actually attracts the right people and starts real conversations.

If you’re relying on social posts, ads, or word of mouth but still not seeing consistent enquiries, this session will help you understand what’s missing — and how to turn a lead magnet into a genuine lead-generation asset.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

The real purpose of a lead magnet (and what it’s not)

Why most lead magnets attract the wrong people — or no one at all

The biggest messaging mistakes that silently kill conversions

How to identify micro-problems your audience actually cares about

Why specificity beats “bigger and better” every time

How to use audience language instead of marketing jargon

What makes someone willingly exchange their email address

How to test lead magnets before spending money on ads

Simple, low-tech tools to launch without overcomplicating it

Why It Matters:

A lead magnet isn’t just a free download — it’s the first step in a relationship. When it’s built around the wrong problem or framed the wrong way, it repels the very people you want to attract. Getting this right means fewer cold conversations, better-qualified enquiries, higher email engagement, and a marketing system that works even when you’re not actively selling.

About The Speaker:

Nik Cree is the founder of SmashGo and host of Business Owners Smashing It Online. With over a decade of experience helping small business owners generate leads organically, Nik specialises in simplifying marketing systems, lead magnets, and automation so non-techie business owners can grow without relying on ads or complex funnels.

Timestamps:

00:00 Why most lead magnets get zero leads

05:30 The real reason people download lead magnets

11:00 Purpose vs perception of a lead magnet

17:45 The biggest messaging mistakes business owners make

24:30 Why talking about your product too early turns people off

31:00 Finding micro-problems your audience already cares about

42:00 How to research audience language using Facebook groups

55:00 Landing page essentials that improve conversions

1:08:00 Organic promotion vs paid ads for lead magnets

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: ⁠SmashGo.co/Bosio⁠