You know you should be following up leads.

You know you should be sending newsletters.

You know you should be posting on social media consistently.

But between delivering your service, answering calls, and handling admin… it just doesn’t happen.

In this Business Owners Smashing It Online session, Nik Cree breaks down 11 practical ways a CRM can simplify, automate, and systemise your business so things actually get done — even when you’re busy.

If you’ve ever wondered whether a CRM is “just another tool” or something that can genuinely make you more money and free up your time, this session connects the dots in plain English.

If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What You’ll Learn:

Why most businesses drop the ball on fundamentals like follow-up and lead capture

How one simple email generated $30,000 in two weeks

The real difference between a basic CRM and an advanced automation platform

How to automate lead capture, onboarding and follow-up

Why reminders alone can dramatically increase repeat business

How to stop invoices going unpaid without awkward conversations

Simple ways to automate newsletters and social media posting

How to manage Google reviews and reputation automatically

Using AI chatbots for website enquiries and phone calls

How automation reduces the “feast and famine” cycle

Why It Matters:

Most business owners don’t struggle because they lack effort — they struggle because they lack systems. When follow-up is manual, marketing stops when you get busy. When marketing stops, leads dry up. Then the panic begins.

A properly set up CRM removes reliance on memory, automates consistency, and gives customers a predictable, professional experience. Instead of scrambling, your business runs on a system — not on stress.

About The Speaker:

Nik Cree is the founder of SmashGo and host of Business Owners Smashing It Online. With over 27 years in digital marketing and automation, Nik helps small business owners build simple systems that generate leads, improve follow-up, and create predictable growth.

Timestamps:

00:00 Do you really need a CRM?

05:00 The $30,000 “non-sales” email story

12:00 Why businesses ignore lead magnets and follow-up

20:00 How many touchpoints it really takes to convert

29:00 Basic CRM vs advanced automation platforms

38:00 Automating lead capture and onboarding

47:00 Invoice reminders and getting paid faster

55:00 Newsletter and social media automation

1:05:00 Repeat business and reminder systems

1:15:00 AI chatbots and phone automation

If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

Search has changed.People aren’t just Googling anymore — they’re asking AI tools like ChatGPT, Gemini and Claude to give them answers.

And here’s the problem for most business owners:AI usually gives one answer, not ten blue links.

In this Business Owners Smashing It Online session, Nik Cree breaks down — in plain English — what’s actually happening behind AI search, why website traffic is dropping, and the practical things you can do right now to increase your chances of being cited, referenced, and recommended by AI engines.

This session is about visibility, authority, and relevance — not hype, jargon, or shortcuts.

If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What You’ll Learn

Why “zero-click search” is changing how people find businesses

The difference between SEO and AI result optimisation

How AI decides which businesses get cited

The role of intent in AI-driven search results

Why short, direct answers now matter more than long articles alone

How business profiles influence AI recommendations

What authority really means in an AI environment

How FAQs and how-to content help you get surfaced

Why structured data (schema) matters more than ever

How to use AI tools to reverse-engineer what your audience wants

Why It Matters

AI tools are already answering your customers’ questions — often without sending them to your website. If your business isn’t structured, consistent, and clearly positioned, you’re invisible in these results.

This session helps business owners understand how AI search works now, and how to adapt their content, profiles, and messaging so AI engines know when to recommend them.

Timestamps:00:00 Why AI visibility matters right now

06:00 What zero-click search really means

12:00 How AI pulls and cites information

18:00 Search intent explained simply

25:00 SEO vs AI optimisation

30:00 Business profiles and consistency (NAP)

35:00 Becoming a focused authority

41:00 Answering questions the AI way

46:00 Structured data and schema basics

52:00 Repetition, automation, and authority signals

Want weekly strategies that help your business get found, trusted, and chosen?If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

Most business owners try to push through exhaustion without realising how much it’s costing them in clarity, focus, creativity and decision-making. If you wake up tired, drag yourself through the day, or feel foggy when you need to be sharp, you’re not dealing with a motivation problem — you’re dealing with a performance problem. In this powerful session, former Special Forces Commando Tim Thomas shows you simple daily practices that restore your energy, sharpen your mind, and unlock a level of high performance most people never experience.

If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What You’ll Learn:

• Why exhaustion sabotages performance without you noticing

• A performance pyramid for planning a more effective 2026

• How sleep quality affects your revenue, focus and daily decisions

• A simple breathing technique that restores clarity instantly

• How to move from fatigue to focus with short physical resets

• Eye-relief methods that double your productivity at the computer

• How poor sleep influences stress, emotions and long-term health

• Why rest, recovery and healing form the foundation of true performance

• The link between sleep patterns and business growth

• How to use breathwork to improve sleep, energy and resilience

Why It Matters:

Most small business owners try to fix performance by working harder, drinking more coffee, or pushing through fatigue. But when your body and brain are running on empty, your results stall — no matter how much effort you put in. Your energy is the engine of your business. When you improve the quality of your sleep, breath, and daily recovery, everything else becomes easier: focus, creativity, decision-making and capacity. This session shows you how to build a stronger foundation so you can perform at your best every day.

About the Speaker – Tim Thomas

Tim Thomas is a business owner, father of two, former Special Forces Commando, ex-MMA athlete, breathwork teacher and fatigue specialist. He has helped veterans, leaders and business owners restore energy, reduce stress and unlock their highest performance using practical breathwork and sleep strategies. Tim is the creator of the Breathwork in Bed app and has helped raise more than $1M for mental health and neuroscience research.

Timestamps:

00:00 Introduction and performance mindset

02:10 Why energy, not effort, creates high performance

05:35 The Performance Pyramid explained

12:20 Mapping your 2026 goals with clarity

18:40 Understanding the real cost of poor sleep

23:55 The “breath of possibility” technique

30:48 Why posture and alignment affect brain function

36:22 Eye fatigue, screen strain and productivity

43:10 Live demonstration: eye reset for focus

50:55 How sleep deprivation impacts health and business

57:42 Breathwork for pain, back tension and deeper sleep

01:04:30 Q&A, examples and practical integration

If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline