Sales is often the biggest bottleneck in a growing business — especially when the founder is doing everything themselves. In this session, sales strategist Peter Solway breaks down how to create predictable revenue, stop relying on “hope marketing,” and prepare your business to successfully hire (and support) your first salesperson.

This practical session is designed for founders who want clarity, confidence, and control over their sales process — without becoming pushy or salesy.

👉 Register for the next Business Owners Smashing It Online session:https://ezyurl.co/bosio

What You’ll Learn:

How the Sales Hire Readiness Framework creates predictable revenue

The four critical areas every founder must have in place before hiring sales

Why most first sales hires fail — and how to avoid expensive mistakes

The difference between openers, navigators, and closers in sales

How founders can improve sales results before hiring anyone

Why good sales doesn’t mean being pushy or uncomfortable

How to qualify out faster and focus on the right prospects

What a simple sales methodology actually looks like in practice

Why It Matters:

Many founders think hiring a salesperson will “fix” sales — but without the right foundations, it often creates frustration, wasted money, and stalled growth. This session shows how to build a sales engine that works with your business, not against it — giving you clarity, confidence, and leverage as you scale.About the Speaker

Peter Solway is a sales strategist and founder of Founder Sales Solution. He specialises in helping early-stage and growing businesses build predictable revenue, prepare for their first sales hire, and scale sales without losing authenticity or control.

Timestamps:

00:00 – Why sales predictability matters for founders

04:18 – The challenge of founders doing all the selling

08:01 – Common sales problems in growing businesses

12:04 – What “sales hire readiness” really means

15:07 – The four pillars of the Sales Hire Readiness Framework

22:13 – Sales systems, methodology, and lead generation basics

29:00 – Understanding your buyer beyond demographics

31:06 – The role of the founder as sales enabler

37:06 – Hiring salespeople: skills, roles, and expectations

44:40 – Key takeaways and next steps for founders

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