AI is being sold as a magic shortcut for content, marketing, and growth — but used the wrong way, it can quietly damage your credibility, destroy trust, and even expose your intellectual property.

In this Business Owners Smashing It Online session, Andrew Carter cuts through the hype and delivers a blunt warning about what most people are getting wrong with AI. More importantly, he explains how to use AI safely and strategically to build authority, trust, and long-term revenue — without sounding generic, bland, or replaceable.

This is essential viewing for business owners who want to grow with AI without sacrificing credibility or control.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

Why generic AI content can quietly destroy credibility

The biggest mistake businesses make when using ChatGPT

Why authority beats speed, volume, and automation

How authorship instantly changes perception and trust

Why physical books still outperform digital-only content

Where AI should be used — and where it absolutely shouldn’t

How to create high-value content using your voice, not AI’s

The real risk of feeding sensitive information into AI tools

How authority positioning makes competitors irrelevant

Why It Matters:

AI is moving fast — but trust still moves business. When everyone sounds the same, credibility becomes the real differentiator. This session helps small business owners avoid the traps of shortcut marketing and shows how to use AI as a support tool, not a replacement for expertise. Done right, this approach attracts better clients, higher fees, and longer-term opportunities.

About The Speaker:

Andrew Carter is the CEO of Global Publishing Group and a leading authority on authority marketing. With 15+ years helping business owners become published authors, Andrew specialises in positioning experts as go-to authorities who attract clients, media, and opportunities without relying on ads or hype.

Timestamps:

00:00 Why most AI advice is dangerous for business

06:00 The authority problem AI can’t solve

12:00 Why authorship builds instant trust

18:00 Physical books vs ebooks for credibility

26:00 Creating a book without typing or writing

33:00 Where ChatGPT helps — and where it hurts

41:00 AI tools that support authority (not replace it)

49:00 Backend products and real wealth creation

57:00 The hidden data and IP risks of AI platforms

1:04:00 Final warning and smarter AI strategy

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