Sales performance isn’t just about scripts, strategy, or confidence tricks — it starts in the brain.

In this Business Owners Smashing It Online session, Susan Sheehan breaks down how mindset, belief systems, and brain training directly influence sales results, income, and decision-making. This isn’t surface-level motivation. It’s a practical look at how fear, comfort zones, imagination, and neurological wiring shape how business owners show up — or hold back.

If you’ve ever known what to do in business but struggled to actually do it consistently, this session explains why — and what to change.

Join us live every Tuesday, 6–7:30pm AESTRegister here: https://ezyurl.co/bosio

What You’ll Learn:

Why the brain resists change — and how to work with it

How fear and comfort zones quietly sabotage sales

The role imagination plays in confidence and success

Why your brain can’t tell the difference between reality and imagery

How mindset directly impacts sales performance and income

The “20 seconds of courage” rule for breaking hesitation

Why most business owners play not to lose instead of to win

How to reframe sales from pressure to service

The neurological reason confidence attracts clients

Why daily brain training matters more than motivation

Why It Matters:

Most business owners don’t fail because of a lack of skill — they stall because of internal resistance they don’t recognise. This session helps you understand what’s happening beneath the surface, why sales feels hard for so many people, and how rewiring thinking patterns can unlock confidence, momentum, and better results without forcing behaviour.

About the Speaker:

Susan Sheehan is an international speaker and professional performance coach with over 25 years’ experience in brain training, mindset, and behavioural change. She works with business owners and leaders to overcome fear, doubt, and procrastination by aligning neurological patterns with intended action and long-term success.

Timestamps:

00:00 Activating the brain’s creative centre

07:40 Visualising core desire and future outcomes

12:40 Why the brain resists change

18:30 Playing business to win vs not to lose

24:10 Fear, comfort zones, and sales avoidance

30:20 The 20-second courage rule

36:10 Reframing sales from fear to service

42:50 Belief, imagination, and confidence wiring

50:20 Building resilience and new neural pathways

1:07:30 Selling with authenticity and trust

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio