Thinking about hiring your first esthetician? Before you post that job listing, there are four critical steps you need to take first. Skip these and you'll end up stressed, burned out, or back to solo six months later. In this episode, I'm walking you through exactly what to do before you ever write a job post.

This is Part 1 of a five-part hiring series. If you're a solo esthetician who's constantly booked, really tired, and one sick day away from everything falling apart, this episode is for you.

You'll learn:

• Why hiring does not start with a job post and where it actually begins

• The biggest mistake spa owners make with their first hire

• How to decide the exact hours you need help based on demand

• How to structure pay based on your numbers, not emotion

• Why saving three months of payroll changes how you lead

• How to write a job description that filters the right candidates fast

• The simple bonus structure that keeps compensation fair and motivating

• How 38 applicants were narrowed down to 3 in minutes

Information is not transformation. What's one step you'll take this week to prepare for your first hire?

Ready to hire your first esthetician without the overwhelm?

Fill out this intake form to book a discovery call with me. Let's create a hiring plan that protects your finances, sets clear expectations, and brings the right person to your team.

I've helped clients go from 38 applicants to 3 qualified candidates in under 3 minutes. I've walked people through hiring their first esthetician in as little as 30 days (though I prefer a slow and steady approach).

www.amandaluisaconsulting.com

In this episode, I'm breaking down what "bougie" actually means, why it doesn't come naturally to me, and how intentional choices (not expensive ones) create the elevated experience your clients remember.

We talk about the difference between luxury and high-maintenance, how your energy as an owner shows up in your client experience, and why bougie is a skill you can learn, not a personality trait you're born with.

You'll learn:

• What "bougie" is NOT: it's not flashy, expensive, or having more of everything

• Why your business can't feel elevated if you don't embody calm, confident leadership first

• How I simplified my service menu to reduce decision fatigue and increase bookings

• The appearance factor: what elevated looks like when you're client-facing (even when you're not in scrubs)

• Why boring keeps your business running and bougie keeps people coming back

• Simple upgrades that cost nothing but change everything about how your business feels

If you've been struggling to make your business feel more intentional and luxurious without adding more to your plate, this episode will show you where to start.

Ready to make your business feel more calm, confident, and intentional?

Fill out this intake form to book a discovery call with me. Let's talk about what bougie and boring could look like for your spa.

www.amandaluisaconsulting.com

What if growth doesn't come from adding more, but from refining what already works?

In this episode, we break down why "bougie and boring" businesses are often the most profitable and sustainable. We talk about the hidden cost of chasing trends, how chaos impacts your team and clients, and why predictable systems create calm, trust, and repeat revenue.

You'll learn:

• Why constantly adding new services and strategies often creates more stress instead of more profit
• What "boring" actually means and why it does not equal lazy, stagnant, or bland
• How refining what already works leads to more rebooking, stability, and peace
• The connection between your energy as an owner and the client experience in your spa
• Simple mindset and structure shifts that support long-term growth without burnout

If your business feels heavy or scattered right now and you're ready to figure out what actually matters, let's talk.

Fill out this intake form to book a free 30-minute discovery call with me: I help spa owners identify what's already working in their business so they can stop doing ALL THE THINGS and start doing the right things.

If you're ready to trade chaos for calm and build something sustainable that doesn't require you to sacrifice your life, let's map out what "bougie and boring" looks like for your spa.

www.amandaluisaconsulting.com

Staring "tons" applications and have no idea who's actually worth your time? Tempted to just hire the first person who looks decent on paper because you're desperate for help? Hold up, let me save you from a very expensive mistake. I'm walking you through the exact job application system I've perfected over nine hiring cycles that filters out the wrong people before they ever hit your inbox. This isn't about making hiring harder, it's about making it smarter.

You'll hear about:

• Why resumes tell you almost nothing about how someone actually shows up for work
• The Harvard Business Review study that proves gut feelings are the worst predictors of job performance
• The one resourcefulness question I ask that immediately cuts my applicant pool by 75% (and why that's a good thing)
• How to spot red flags like "Eeyore energy" and blame-shifters before you waste time on interviews
• The exact questions that reveal if someone is coachable, accountable, and drama-free
• Why fewer applications means higher quality candidates (and less work for you)

This episode is about setting up a hiring process that takes things off your plate instead of adding to it, because you're not hiring someone to fix or mentor, you're hiring someone to support you and give you relief.

Ready to hire your first esthetician the right way?

Fill out this intake form to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.

www.amandaluisaconsulting.com

Thinking about hiring your first esthetician but something keeps stopping you? Maybe you've been burned before, or you're worried about losing control, or you simply don't know where to start. In this episode, I'm walking you through the real obstacles you'll face when going from solo provider to multi-practitioner spa, and why most of them have nothing to do with what you think.

In this episode, I'm pulling back the curtain on what actually happens when you hire your first esthetician, including the challenges nobody warns you about:

• The identity shift no one talks about. Why hiring is more emotional than financial and what it really means to move from doing everything yourself to leading a team
• Why the first 90 days are busier, not easier, and why that is normal and temporary
• The money shift required to move from paying yourself last to building a real payroll structure
• What happens when clients leave and why that is not a failure
• The scheduling complexity that comes with having more than one provider
• How to structure a hire so they start generating revenue almost immediately
  

These obstacles are solvable, but only if you know they're coming. This episode will help you mentally prepare, financially plan, and document your way to a smooth transition.

Have you been waiting for a sign to finally hire? Or are you still missing some fundamental pieces? Either way, you'll know by the end of this episode.

Ready to navigate the solo-to-team transition with confidence?

Fill out this intake form to book a discovery call with me. Let's create a hiring strategy that protects your income, prepares you for the identity shift, and sets your new team member up for success from day one.

www.amandaluisaconsulting.com

Feeling frantic because you can't fit everyone in? Before you panic-hire during your busiest season, listen to this. I'm breaking down why hiring during Q4 chaos often backfires, what to do instead, and the exact metric I use to know when it's actually time to add another esthetician to your team.

You'll hear about:
• The moment I watched nearly a thousand dollars walk out the door and what it taught me about capacity
• Why hiring during your busiest season can create more financial stress when things slow down
• Two smarter alternatives to hiring that support walk ins, retail sales, and team energy
• The 80 percent booking rule I use to know when it is actually time to hire
• Why January through March is the ideal season for hiring and training
• How protecting your team's energy prevents burnout and supports long term growth

This episode is about making hiring decisions that support both your revenue goals and your team, instead of reacting out of urgency.

Ready to build a team the RIGHT way?

Fill out this intake form to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.

www.amandaluisaconsulting.com

Sometimes the most powerful business strategy is knowing when to slow down. In this episode, I'm sharing my year-end ritual, the biggest lesson 2025 taught me, and the two words that are guiding everything I'm building in 2026.

You'll hear about:
• The simple gratitude practice I've used every year since 2018 to intentionally close out the year
• The personal moment that completely shifted how I define success
• Why my business continued to grow even while I worked less and stepped away for maternity leave
• How I'm learning to redefine success without guilt or overcompensating

This episode is an honest conversation about building a business that supports your life, not one that pulls you away from it.

Want help building a business that runs beautifully whether you're there or not?

Fill out this intake form to book a free 30-minute discovery call with me. I help spa owners create systems and teams that allow them to step back without everything falling apart. If you're ready to build something sustainable that gives you fierce clarity about your time and your boundaries, let's talk. Let's figure out what success looks like for your spa in this season of your life.

www.amandaluisaconsulting.com

Your Google Business Profile exists and you have a few reviews, but consistent new clients are still not coming in. If SEO feels too technical or too expensive, you are not alone. The truth is SEO does not require a big budget or an agency. It requires consistency with the right foundational steps.

In this episode, you will learn:

• The four SEO factors that matter most for local service businesses
• Why your Google Business Profile needs regular attention
• A simple weekly SEO routine that fits into a busy schedule
• How to use location based keywords, photos, and videos to boost visibility
• When it actually makes sense to invest in professional SEO services

Most business owners do not realize that while you own your website and email list, you do not own your social media following. SEO builds a long term asset that works for you around the clock, bringing in qualified leads while you focus on clients or personal time.

This episode shares practical steps you can implement this week using free tools that have been tested with proven results. By the end, you will have a clear and manageable SEO strategy that fits into your weekly routine without overwhelm.

Ready to build a spa that runs on systems instead of stress?

Fill out this intake form to book a free 30-minute discovery call with me: I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.

www.amandaluisaconsulting.com