In this episode, I'm breaking down what "bougie" actually means, why it doesn't come naturally to me, and how intentional choices (not expensive ones) create the elevated experience your clients remember.

We talk about the difference between luxury and high-maintenance, how your energy as an owner shows up in your client experience, and why bougie is a skill you can learn, not a personality trait you're born with.

You'll learn:

• What "bougie" is NOT: it's not flashy, expensive, or having more of everything

• Why your business can't feel elevated if you don't embody calm, confident leadership first

• How I simplified my service menu to reduce decision fatigue and increase bookings

• The appearance factor: what elevated looks like when you're client-facing (even when you're not in scrubs)

• Why boring keeps your business running and bougie keeps people coming back

• Simple upgrades that cost nothing but change everything about how your business feels

If you've been struggling to make your business feel more intentional and luxurious without adding more to your plate, this episode will show you where to start.

Ready to make your business feel more calm, confident, and intentional?

Fill out this intake form to book a discovery call with me. Let's talk about what bougie and boring could look like for your spa.

www.amandaluisaconsulting.com