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Ready to stop reactive discounting and start making real money from strategic launches? In this special behind-the-scenes episode, I'm pulling back the curtain on the exact launch strategy I've been using to generate massive cash injections in my clinic—including a recent $28K launch with ZERO paid ads.

Whether you need to fund new equipment, cover payroll during slow months, or create automated holiday sales, this episode breaks down the framework that turned January from our slowest month into one of our busiest—and most profitable.

What You'll Learn:

• The difference between strategic vs. random offers (and why random discounts are costing you money)
• How I generated $28K in 35 package sales without spending a cent on advertising
• The psychology behind BOGO offers and why "Buy One Get One" converts better than "50% off"
• My exact formula for funding a $40K laser through pre-selling packages
• How to automate holiday sales so you can take time off AND still generate revenue
• The Rule of 7: Why your clients need to see your offer multiple times before they buy
• Real profit margins, cost breakdowns, and pricing strategy from actual launches

Ready to make Black Friday your most profitable week of the year?
In my Black Friday Bootcamp Masterclass, I’m teaching you the exact 4-phase system I use to generate €10-40k launches in my salon

You’ll get planning worksheets, copy templates, and a LIVE strategy session on November 3rd at 1 PM GMT where we’ll map out YOUR Black Friday offer together in real-time.

Sign up here to get instant access to the pre study portal ahead of the Live Masterclass Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Shoot Debbie a text

In this brutally honest episode, Debbie shares the story of 2025 - the year that nearly broke her 7-figure Urba Clinics. From losing 6 key team members in just months to battling a severe autoimmune flare, she reveals how robust systems and processes became her business lifeline. Despite being down 150K in revenue, Debbie explains why she's not panicking and how her rebuilt team has achieved something remarkable - full bookings across both clinics. This unfiltered behind-the-scenes look demonstrates why systematization trumps everything and proves that profit margins matter infinitely more than vanity metrics.

• Systems and processes are your business insurance policy when crisis strikes
• Never build a business that depends on any one person (including yourself)
• "Turnover is vanity, profit is sanity, cash flow helps you sleep at night"
• Team energy shifts create ripple effects throughout your entire operation
• Hungry new team members often outperform comfortable veterans
• Proactive client communication during transitions preserves relationships
• Cash reserves aren't luxury - they're survival essentials
• Revenue decline doesn't equal business failure if profit margins stay strong
• Document and systematize every training process for scalability
• Full bookings aren't guaranteed - celebrate operational wins when they happen
• Energy and leadership presence directly impact team performance
• Building systems takes time but saves years of headaches

systems and processes, beauty business management, team turnover, cash flow management, business resilience, salon operations, staff training, KPI tracking, profit margins, business systemization, beauty business owner, clinic management, team rebuilding, business continuity

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Shoot Debbie a text

In this intimate episode, Debbie sits down with her close friend Gill Carroll, a successful restaurant owner who transformed her business through disciplined systems and processes.

Gill shares her journey from young entrepreneur to business freedom, including how she built systems that allow her restaurant to run without her presence.

The conversation covers their life-changing experience at Tony Robbins' Business Mastery event, the importance of knowing your numbers, and how Gill transitioned into a new chapter as a yoga teacher while maintaining her successful restaurant. This episode is packed with practical wisdom about creating businesses that serve your life rather than consume it.

• Proximity is everything – surround yourself with successful people who challenge you to grow
• Know your numbers: profit margins, average spend, and KPIs should be tracked systematically
• Invest in systems early – Google Sheets, SOPs, and processes create freedom
• The hardest challenges in business often become your greatest strengths
• Balance masculine business systems with feminine intuition and flow
• Core values should drive business decisions and structure
• Movement and community outside your business are essential for long-term success
• Every business is for sale at the right price and right time
• Don't lose yourself in your business – maintain identity beyond your work

Chapters:

00:00 Introduction: How Jill and Debbie Met at Machu Picchu 03:39 Jill's Entrepreneurial Beginning - From Family Business to Scotland 06:30 Opening Her First Bar at 26 and Early Lessons 09:08 The Power of Google Sheets and Business Systems 13:50 Tony Robbins Business Mastery: The Game-Changing Week 17:31 Revenue vs Profit: Why Numbers Matter More Than Turnover 19:10 How Systems Created Ultimate Business Freedom 24:38 Balancing Masculine Systems with Feminine Energy 27:33 Advice to Her Younger Self: Facing Challenges Head-On 30:09 Current Projects: From Restaurant to Yoga Teaching 32:34 Closing: Authenticity and Excitement for the Future

Connect with Gill on Insta https://www.instagram.com/gillcarrollcoach?igsh=bTB0aHpqNzV2eGFm

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Shoot Debbie a text

In this episode, Debbie Mulhall explores the concept of cycle syncing for female entrepreneurs, emphasizing how understanding the menstrual cycle can enhance productivity and well-being in business. She discusses the four phases of the menstrual cycle—inner winter, inner spring, inner summer, and inner autumn—and how each phase affects energy levels, creativity, and decision-making. Debbie encourages women to align their work tasks with their cycle phases to optimize performance and reduce stress, while also advocating for a supportive work environment that acknowledges these natural rhythms.

Here's the Link to view Debbie's Cycle Syncing Google Sheets https://docs.google.com/spreadsheets/d/1ae22fHBxo74x1vjnnLYZTKO9eXC51YdvlKAt98Q2Kc4/edit?usp=sharing

Takeaways

Cycle syncing can enhance productivity for female entrepreneurs.
Understanding your menstrual cycle is empowering and beneficial.
Each phase of the cycle has unique energy and productivity levels.
Aligning business tasks with cycle phases can reduce stress.
Rest is crucial during the menstrual phase.
The follicular phase is ideal for creativity and new projects.
Ovulation is the peak time for visibility and collaboration.
The luteal phase is best for wrapping up tasks and reflection.
Communication about cycle phases can improve team dynamics.
Knowledge of cycle syncing can be life-changing for women in business.


Chapters

00:00 Introduction to Cycle Syncing for Business Success
02:46 Understanding the Menstrual Cycle and Business Dynamics
07:42 The Four Phases of the Menstrual Cycle
09:01 Inner Winter: The Menstrual Phase
17:04 Inner Spring: The Follicular Phase
21:15 Inner Summer: The Ovulation Phase
25:36 Inner Autumn: The Luteal Phase
38:46 Conclusion: Harnessing Your Cycle for Business Success
39:37 Debbie Mulhall Podcast Outro.mp3

Keywords

cycle syncing, menstrual cycle, female entrepreneurs, business strategy, hormonal wellness, productivity, feminine energy, work-life balance, women in business, personal development

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Shoot Debbie a text

Ask, Show, Tell: A Powerful Framework for Leading Your Team with Confidence

💡 Leadership in the beauty industry isn’t just about giving orders—it’s about empowering your team to grow, perform, and thrive. In this episode, Debbie Mulhall introduces her powerful three-part leadership framework—Ask, Show, Tell—and explains how to use it to guide your team with clarity, confidence, and care.

Whether you're training a junior stylist, managing a seasoned pro, or stepping into leadership yourself, this episode is packed with actionable strategies to elevate your communication and improve team performance.

What You’ll Learn in This Episode:

• The Difference Between Managing and Leading – Why leadership requires a completely different skill set and how to develop it.
• The Ask-Show-Tell Framework – A simple, powerful method to communicate expectations and coach team members through any challenge.
• When to Use Each Approach
  – Ask for coaching and collaboration
  – Show for demonstration and modeling
  – Tell for clarity and urgency
• Examples of Real-World Team Situations – Including how to handle poor time management, declining retail sales, and training gaps without micromanaging.
• How to Train Future Leaders in Your Salon – Tips for developing junior managers and empowering senior team members to lead with confidence.
• Why Asking Is Often the Most Overlooked (and Powerful) Leadership Tool – And how to start using it today.
• How to Build a Culture of Ownership and Initiative – So your team becomes less dependent on you—and your business runs more smoothly.

💬 Debbie’s Key Message: Great leadership isn’t about being the boss—it’s about knowing when to ask, when to show, and when to tell. By adapting your approach, you empower your team to grow, take ownership, and perform at their best—without burning yourself out.

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Shoot Debbie a text

Pricing for Profit: How to Raise Your Prices with Confidence and Clarity

💡 Are you nervous about raising your prices? Wondering how to do it without losing clients—or your confidence? In this episode, Debbie Mulhall tackles one of the biggest challenges beauty professionals face: pricing. She breaks down how to price for profit, overcome fear and guilt, and set your services up for long-term success.

What You’ll Learn in This Episode:
- Why You Need to Raise Your Prices (And How to Know When It’s Time) – Debbie shares how her own salon’s Q1 decline sparked a necessary pricing overhaul.

- Overcoming Fear of Client Loss – How to shift your mindset from fear to strategy, and why losing a few clients might actually boost your business.

- Profit-Driven Pricing – Tips on ensuring every service generates profit, and why you must price based on your business—not the one down the street.

- Letting Go of Guilt & Impostor Syndrome – Why undercharging hurts your business and your confidence—and how to finally own your value.

- Communicating Price Increases – When (and why) you shouldn’t apologize—and how to handle pricing conversations like a CEO.

- A Real-Life Story on Doubling Prices – Debbie shares how a bold pricing move didn’t lose her clients—it actually improved her business.

- The Cost of Not Knowing Your Numbers – From wastage to underpricing, Debbie explains how hidden leaks could be draining your profit.

💬 Debbie’s Key Message: A salon should be more than a job—it should be a valuable, sellable asset. Without systems, strategy, and financial clarity, many beauty business owners face burnout and walk away with nothing. Start planning your exit now—so you can leave on your terms, with profit and purpose.

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build s

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Shoot Debbie a text

From Burnout to Breakthrough: A Real Talk with Sonia Magnier on Business, Balance & Bold Moves

💡 In this heartfelt and empowering episode, Debbie Mulhall welcomes her very first guest, Sonia Magnier, a former salon owner turned coach and mentor, for an inspiring conversation about growth, change, and living in alignment with your purpose. Together, they explore burnout, fear of exiting, evolving values, and the freedom that comes when you finally create space for what truly matters.

What You’ll Learn in This Episode:

• Sonia’s Journey from Hairdresser to Holistic Coach – How she went from a thriving salon with 15 staff to stepping into a soul-aligned business that lights her up.
• Burnout & Breaking Free – Why success on paper doesn’t always equal fulfillment, and how to know when it’s time to pivot.
• The Emotional Side of Exiting Your Business – Letting go without guilt, reframing what “success” looks like, and honoring your next chapter.
• Mindset Shifts for Salon Owners – From identifying as “just a stylist” to stepping fully into your CEO energy.
• Creating Space to Reconnect with Your Purpose – Why retreats, silence, and slowing down can unlock the next level of your life and business.
• A Sneak Peek at Debbie & Sonia’s Upcoming In-Person Retreat – A first announcement of an exciting event designed to help beauty pros reset, strategize, and reconnect with themselves.

💬 Debbie’s Key Message: Success in business evolves with your values. What once drove you—money, freedom, survival—may shift to purpose, alignment, and fulfillment. Exiting or evolving your business isn’t failure; it’s a powerful choice to honor your next chapter.

🎧 This episode is for you if you’re craving alignment, clarity, or simply need the courage to make a big shift.

📩 Connect with Sonia Magnier:
Instagram –@soniamagniercoaching
Website -www.soniamagniercoaching.com
Facebook - https://www.facebook.com/sonia.carson.5
LinkedIn - https://www.linkedin.com/in/sonia-magnier-76963655/

💬 Debbie’s Key Message: A salon should be more than a job—it should be a valuable, sellable asset. Without systems, strategy, and financial clarity, many beauty business owners face burnout and walk away with nothing. Start planning your exit now—so you can leave on your terms, with profit and purpose.

✨ Discover the 4 Biggest Profit Kil

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Shoot Debbie a text

The Silent Exit Crisis: How to Prepare Your Salon for a Profitable Sale (Before It's Too Late)

💡 Salons closing overnight. Owners burning out. Businesses sold for far less than they're worth—or simply shut down with nothing to show for years of hard work. In this eye-opening episode, Debbie Mulhall uncovers a growing crisis in the beauty industry: silent exits with zero return. Whether you're just starting out or nearing the end of your salon journey, this episode is a must-listen for long-term success.

What You’ll Learn in This Episode:

• Why Salons Are Closing Suddenly – Explore the real reasons behind the silent salon closure crisis and how to avoid becoming part of the statistic.
• The Warning Signs of a Zero-Value Exit – Discover the red flags that your business may be at risk—from burnout to poor systems and messy financials.
• Strategies for a Profitable Exit – Learn how to systemize your business, clean up your numbers, and make your salon appealing to buyers and investors.
• Exit Options Beyond the Obvious – From bringing in a partner to seller financing and management contracts—Debbie covers smart alternatives to closing or selling under pressure.
• Real Talk on Women, Burnout & Business – Debbie shares her personal experience with burnout, hormone health, and the toll business can take on female entrepreneurs.
• How to Build a Sellable Business – Why your business should run (and grow!) without you, and what investors are really looking for.

💬 Debbie’s Key Message: A salon should be more than a job—it should be a valuable, sellable asset. Without systems, strategy, and financial clarity, many beauty business owners face burnout and walk away with nothing. Start planning your exit now—so you can leave on your terms, with profit and purpose.

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.