Shoot Debbie a text

Ready to stop reactive discounting and start making real money from strategic launches? In this special behind-the-scenes episode, I'm pulling back the curtain on the exact launch strategy I've been using to generate massive cash injections in my clinic—including a recent $28K launch with ZERO paid ads.

Whether you need to fund new equipment, cover payroll during slow months, or create automated holiday sales, this episode breaks down the framework that turned January from our slowest month into one of our busiest—and most profitable.

What You'll Learn:

• The difference between strategic vs. random offers (and why random discounts are costing you money)
• How I generated $28K in 35 package sales without spending a cent on advertising
• The psychology behind BOGO offers and why "Buy One Get One" converts better than "50% off"
• My exact formula for funding a $40K laser through pre-selling packages
• How to automate holiday sales so you can take time off AND still generate revenue
• The Rule of 7: Why your clients need to see your offer multiple times before they buy
• Real profit margins, cost breakdowns, and pricing strategy from actual launches

Ready to make Black Friday your most profitable week of the year?
In my Black Friday Bootcamp Masterclass, I’m teaching you the exact 4-phase system I use to generate €10-40k launches in my salon

You’ll get planning worksheets, copy templates, and a LIVE strategy session on November 3rd at 1 PM GMT where we’ll map out YOUR Black Friday offer together in real-time.

Sign up here to get instant access to the pre study portal ahead of the Live Masterclass Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Shoot Debbie a text

In this brutally honest episode, Debbie shares the story of 2025 - the year that nearly broke her 7-figure Urba Clinics. From losing 6 key team members in just months to battling a severe autoimmune flare, she reveals how robust systems and processes became her business lifeline. Despite being down 150K in revenue, Debbie explains why she's not panicking and how her rebuilt team has achieved something remarkable - full bookings across both clinics. This unfiltered behind-the-scenes look demonstrates why systematization trumps everything and proves that profit margins matter infinitely more than vanity metrics.

• Systems and processes are your business insurance policy when crisis strikes
• Never build a business that depends on any one person (including yourself)
• "Turnover is vanity, profit is sanity, cash flow helps you sleep at night"
• Team energy shifts create ripple effects throughout your entire operation
• Hungry new team members often outperform comfortable veterans
• Proactive client communication during transitions preserves relationships
• Cash reserves aren't luxury - they're survival essentials
• Revenue decline doesn't equal business failure if profit margins stay strong
• Document and systematize every training process for scalability
• Full bookings aren't guaranteed - celebrate operational wins when they happen
• Energy and leadership presence directly impact team performance
• Building systems takes time but saves years of headaches

systems and processes, beauty business management, team turnover, cash flow management, business resilience, salon operations, staff training, KPI tracking, profit margins, business systemization, beauty business owner, clinic management, team rebuilding, business continuity

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Shoot Debbie a text

In this intimate episode, Debbie sits down with her close friend Gill Carroll, a successful restaurant owner who transformed her business through disciplined systems and processes.

Gill shares her journey from young entrepreneur to business freedom, including how she built systems that allow her restaurant to run without her presence.

The conversation covers their life-changing experience at Tony Robbins' Business Mastery event, the importance of knowing your numbers, and how Gill transitioned into a new chapter as a yoga teacher while maintaining her successful restaurant. This episode is packed with practical wisdom about creating businesses that serve your life rather than consume it.

• Proximity is everything – surround yourself with successful people who challenge you to grow
• Know your numbers: profit margins, average spend, and KPIs should be tracked systematically
• Invest in systems early – Google Sheets, SOPs, and processes create freedom
• The hardest challenges in business often become your greatest strengths
• Balance masculine business systems with feminine intuition and flow
• Core values should drive business decisions and structure
• Movement and community outside your business are essential for long-term success
• Every business is for sale at the right price and right time
• Don't lose yourself in your business – maintain identity beyond your work

Chapters:

00:00 Introduction: How Jill and Debbie Met at Machu Picchu 03:39 Jill's Entrepreneurial Beginning - From Family Business to Scotland 06:30 Opening Her First Bar at 26 and Early Lessons 09:08 The Power of Google Sheets and Business Systems 13:50 Tony Robbins Business Mastery: The Game-Changing Week 17:31 Revenue vs Profit: Why Numbers Matter More Than Turnover 19:10 How Systems Created Ultimate Business Freedom 24:38 Balancing Masculine Systems with Feminine Energy 27:33 Advice to Her Younger Self: Facing Challenges Head-On 30:09 Current Projects: From Restaurant to Yoga Teaching 32:34 Closing: Authenticity and Excitement for the Future

Connect with Gill on Insta https://www.instagram.com/gillcarrollcoach?igsh=bTB0aHpqNzV2eGFm

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.