Shoot Debbie a text

In this brutally honest episode, Debbie shares the story of 2025 - the year that nearly broke her 7-figure Urba Clinics. From losing 6 key team members in just months to battling a severe autoimmune flare, she reveals how robust systems and processes became her business lifeline. Despite being down 150K in revenue, Debbie explains why she's not panicking and how her rebuilt team has achieved something remarkable - full bookings across both clinics. This unfiltered behind-the-scenes look demonstrates why systematization trumps everything and proves that profit margins matter infinitely more than vanity metrics.

• Systems and processes are your business insurance policy when crisis strikes
• Never build a business that depends on any one person (including yourself)
• "Turnover is vanity, profit is sanity, cash flow helps you sleep at night"
• Team energy shifts create ripple effects throughout your entire operation
• Hungry new team members often outperform comfortable veterans
• Proactive client communication during transitions preserves relationships
• Cash reserves aren't luxury - they're survival essentials
• Revenue decline doesn't equal business failure if profit margins stay strong
• Document and systematize every training process for scalability
• Full bookings aren't guaranteed - celebrate operational wins when they happen
• Energy and leadership presence directly impact team performance
• Building systems takes time but saves years of headaches

systems and processes, beauty business management, team turnover, cash flow management, business resilience, salon operations, staff training, KPI tracking, profit margins, business systemization, beauty business owner, clinic management, team rebuilding, business continuity

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.