『AG45 Soul Aligned Strategy Podcast』のカバーアート

AG45 Soul Aligned Strategy Podcast

AG45 Soul Aligned Strategy Podcast

著者： Katherine Breuss
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 Hosted by Katherine Breuss, CEO and Founder of AG45, this show is built on 30 years of hands-on experience across four countries, three businesses, and one incredible life raising four children. Katherine brings a rare, whole-person perspective to business, strategy, and leadership. This podcast is for business owners ready to stop spinning, start aligning, and build a business that delivers real value — while creating a life that actually feels like yours.Copyright 2025 All rights reserved. マネジメント・リーダーシップ リーダーシップ 経済学
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  • Unlocking Business Value: Strategy and Team Alignment with Melanie Varin

    Unlocking Business Value: Strategy and Team Alignment with Melanie Varin
    2025/09/09
    Katherine Breuss hosts Melanie Varin, CEO of Top Line Results, on the AG45 Soul Aligned Strategy Podcast, discussing the importance of effective CRM systems and the alignment of sales and marketing teams. Varin shares her career experiences at GE and in her own business, emphasizing the value of employee engagement, strategic business alignment, and personal well-being. She also highlights her support network, particularly her women's leadership organization and church, which help maintain her alignment and support in both professional and personal challenges. Contact Melanie – https://www.linkedin.com/in/mrvarin/ Song: The Way To You Composer: Sapajou Website: https://www.youtube.com/channel/UCl7q5R_ITPYFttJn7PyHzmw License: Free To Use YouTube license youtube-free Music powered by BreakingCopyright: https://breakingcopyright.com #BusinessAlignment #podcast #personalpurpose #soulalignment #Personalwealth #Enjoyment #entrepreneurjourney #entrepreneur #entrepreneurlife #entrepreneurstruggles #authenticityispower #Authenticity #authenticityjourney #ExitStrategy  Katherine Breuss: Welcome, Melanie Varin to the AG45 Soul Aligned Strategy Podcast. It is [00:01:00] great to have you here and I would love for you to share with the audience about who you are and also about your business as Melanie Varin: Awesome. Thank you, Katherine for the opportunity. Really appreciate it. So again, I'm Melanie Varin. I am the CEO and owner of a business called Top Line Results. I'll come back to that in a minute. But I'm also a mom and I'm also a very active member of my church and I'm al in a great neighborhood and, As of a couple years ago now, live on a wonderful lake, and that's a big part of what we do, especially this time of year, given that it's summertime in Wisconsin. But, Katherine Breuss: jealous. Melanie Varin: Yeah. Back to the business. So Top Line Results is a tech company that helps our clients put together the tools for building valuable relationships. So we support three of the, Best known CRMs in the business, [00:02:00] and one is Microsoft Dynamics. Anybody who's using Microsoft could benefit from that. Another is Zoho, which is maybe a little more cost effective option for folks who, wanna watch their, investment. And then HubSpot is the third option, and that's an option where if somebody's leaning into marketing, that's a great option. 'cause it started out first as a marketing tool and then as a CRM, but. Um, in addition to the CRM work that we do, we help connect our clients' marketing efforts to their sales efforts, their sales and marketing are aligned. So we support the marketing side of all three of those platforms, plus many other platforms Constant Contact and MailChimp, and even Marketo and Pardot and whatnot. So we support a wide range of platforms for building relationships that our clients can grow as they get the word out about themselves and stay in contact with their current clients. Reach out to prospects or optimize some of their operations and whatnot. So we help select the platforms, implement the platforms, [00:03:00] train, help, drive, engagement, tweak, add capabilities as they grow and they need more stuff. And, that's what we do day in and day out. Our team is about 16 people. All but one are based here in Wisconsin. One is in the Chicagoland area, but we sell to people in about 26 states. So a big reach, even though by and large most of our clients are in Wisconsin and Illinois. Um, and we work with all types of businesses, small to medium sized businesses typically, but manufacturing, financial services, nonprofits, professional services, industrial services. Just a huge variety, it's fun. Um, every day is different and we're generally helping people live into their dreams for growing and expanding their reach. And when we help our clients succeed, then we feel pretty happy and successful as So. Katherine Breuss: That's cool. I, I love that. And, and [00:04:00] CRM, the world is CRM. Um, for the last couple years I was, I knew you needed to get CRM, and, but there is such a, oh my there are many CRMs out there, and it's if. And it's not my forte it, it can be overwhelming. So does your firm, do you support businesses and the owners to not only choose the ser but then setting it up and then utilizing it in the best way possible? Because A CRM, you could use this much of it, or it could be You know? Melanie Varin: Yes. Katherine Breuss: That much. Melanie Varin: Yeah. Well, it's any other software we buy, think of Excel. You know, Excel has many functions and most of us use the most simple of them in, are barely scratching the surface. Um, we do help our clients try to get as much out of their CRM investment as possible because if you only use the superficial stuff. Then you have an electronic Rolodex and there are cheaper ways to do that. But, there are [00:05:00] ...
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    31 分
  • Aligning Your Business and Health: A Conversation with Dr. Nick Lundbohm, Owner of ChiroWay

    Aligning Your Business and Health: A Conversation with Dr. Nick Lundbohm, Owner of ChiroWay
    2025/09/02
    In this episode of the AG45 Soul Aligned Strategy Podcast, host Katherine Breuss interviews Dr. Nick Lundbohm, a chiropractor with ChiroWay Chiropractic in Menomonee Falls, Wisconsin. They discuss the importance of aligning one's soul with their business and the significance of chiropractic care in maintaining overall health. Nick shares his journey of opening his own chiropractic practice after working under various doctors and the challenges he faced, notably starting his business during the COVID-19 pandemic. They both emphasize the necessity of self-care for business owners to ensure they can effectively manage their businesses and personal lives. Nick explains the different types of stress and the holistic benefits of chiropractic care, while Katherine advocates for the importance of mental and physical clarity in achieving business success. The conversation culminates in recognizing the value of supportive networks in overcoming business hurdles. Contact Nick - https://www.linkedin.com/in/chirowaymfalls/ #BusinessAlignment #podcast #personalpurpose #soulalignment #Personalwealth #Enjoyment #entrepreneurjourney #entrepreneur #entrepreneurlife #entrepreneurstruggles #authenticityispower #Authenticity #authenticityjourney #ExitStrategy  Song: The Way To You - Composer: Sapajou  Website: https://www.youtube.com/channel/UCl7q5R_ITPYFttJn7PyHzmw  License: Free To Use YouTube license youtube-free  Music powered by BreakingCopyright: https://breakingcopyright.com  [00:00:52] Katherine Breuss: Welcome, Nick to the Soul Lined Podcast. Um, everyone, I'd to introduce Nick Lund Baum from Cairo Way. Um, I'm gonna pass it over to him though, and I'm gonna let Nick share with you who he is and his business before we get started. [00:01:12] Nick Lundbohm: All good morning, Katherine. Thank you. Uh, my name is, Dr. Nick lbo. I'm a chiropractor with, ChiroWay Chiropractic in Menominee Falls, Wisconsin. Um, I have been a chiropractor for over 20 years now, and had decided to finally be able to open my own small business about five years ago. After working for numerous other doctors in different ways and in many different. Chiropractic offices, and found chiro way through a few connections from one my brother and two, a few other connections through business and found that ChiroWay was a, a very good, model for chiropractic for me to be able to run my small business by myself. ChiroWay is a, up and coming franchise of locations. That allow, convenience and affordability of chiropractic care to allow people to come in more often to receive the chiropractic care long-term, rather than utilize chiropractic care as a short-term band-aid solution. Uh, ChiroWay has added that convenience and affordability to make chiropractic more part of your life rather than something you seek out when you need it. [00:02:38] Katherine Breuss: I love that. And as we were talking earlier, I studied, chiropractic in Australia, because I have a huge love for the human body, but al our spine is a communication system, I highly support, chiropractic care. I've seen the difference it has made, not only in my own life, my children's, my mothers back in the eighties when, chiropractors back then were considered witch doctors. [00:03:10] Nick Lundbohm: Yep. Um, and Yep. Discriminated against. Exactly. All of those things. [00:03:14] Katherine Breuss: Yeah. And the cool thing was is that you had the, the more, the, the spine surgeons, they wanted to put my mom under the knife and she met this amazing chiropractor, and she ended up going that direction and she is thankful for it. So, [00:03:35] Nick Lundbohm: excellent. [00:03:36] Katherine Breuss: Yeah, I have a huge, huge, huge, love of chiropractors, but as we were also saying, not all of them are created equal. Um, Nick, we, are talking about soul lined and the way that we see soul lined is, It's understanding who you are and what is important to you, and then aligning that to your life and or because we're talking to business owners, your business where most of us spend the majority of our time. [00:04:10] Nick Lundbohm: Correct. So, [00:04:11] Katherine Breuss: for you, what do is being aligned and what impact does that have for you and your business? [00:04:23] Nick Lundbohm: Well, a big part of, I would say that with my business is, and it also ties back into why I ended up with a franchise with Chiro Way, is being able to spend a lot of time, the dedicated time that you need to spend opening and running your business, but at the same time, allowing you to have that life. That will balance you away from your business, such as your family, such as your children, your hobbies, whatever it is that you have, that is gonna be a unique aspect for everyone. But I feel that as a business owner, that balance needs to be there because you can't spend. Every waking hour on ...
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    35 分
  • Soul Aligned Success with Leticia Guzman Owner of Leticia Guzman and Associates: Embracing Authenticity in Business

    Soul Aligned Success with Leticia Guzman Owner of Leticia Guzman and Associates: Embracing Authenticity in Business
    2025/08/26
    In this episode of the AG45 Soul Aligned Strategy Podcast, host Katherine Breuss speaks with Leticia Guzman, owner of Leticia Guzman and Associates with American Family Insurance. Leticia shares her journey towards achieving 'soul alignment' in her business over the past five years. Initially unaware of the importance of aligning her personal values with her business, Leticia gradually invested in personal and professional development, hiring a coach to help her gain clarity and confidence. This alignment led to significant changes in how she approached her business, attracted clients, and built a cohesive team. Leticia emphasizes the importance of investing in oneself and the profound impact it can have on one's business and life. The conversation also touches on the integration of core values into business practice and the positive outcomes of being truly aligned in one’s personal and professional life. Find Leticia - https://www.linkedin.com/in/leticia-guzman-71305812/ [00:00:00] AG45 Intro: Welcome to the Ag 45 Soul Aligned Strategy Podcast, where business meets purpose growth feels good, and results meet enjoyment. Hosted by Katherine Breuss, CEO, and founder of Ag G 45, this show is built on 30 years of hands-on experience across four countries, three businesses, and one incredible life. Raising four children. Katherine brings a rare whole person perspective to business strategy and leadership. I. This podcast is for business owners ready to stop spinning, start aligning, and build a business that delivers real value while creating a life that feels yours. At the end of the day, you are the engine behind it all, and when you're clear and aligned, everything moves with purpose. It starts with you. Let's dive in. [00:00:52] Katherine Breuss: Leticia, welcome to the AG 45 Soul Aligned Strategy Podcast. It's amazing to have you here. I appreciate your time. Um, and I'd love if you could share with the audience who you are and, and your business. [00:01:10] Leticia Guzman: Absolutely. Well, thank you first off for having me. I appreciate being here. Um, I'm Leticia. I have, I am the owner of Leticia Guzman and Associates with American Family Insurance, downtown Waukesha. Um, been down here for 18 years. Um, and I, I love my town. I love. I love our agency, our, our, our team, our community. It's, they haven't been down to Waukesha. It's a great place. It is. Yeah. I'll, [00:01:36] Katherine Breuss: I will say it's pretty cool. Like I wasn't very familiar with, Waukesha until the last couple years and it is such a lovely area. [00:01:46] Leticia Guzman: It is. Yeah. Coffee shops and little shops and we love it. I'm still here 18 years later. I'm still here. [00:01:54] Katherine Breuss: That's amazing. So 18 years, you must be doing something And I, I would say more than something, Yeah. And since this podcast is, is focused on the power of being soul aligned mm-hmm. As a business owner. And the way that we see soul alignment is understanding who you are as a human, what you want, and aligning it to your business. Mm-hmm. Um, my question for you, Leticia, is, is how important is. Alignment or sole alignment, for you and the success of your business? [00:02:36] Leticia Guzman: So, I, I feel this, if you asked me this five years ago, I would not have been able to articulate or be able to explain this Um, but over the last five, I would say the last five years, over the last five years. I became aware of the, of being aligned and within the business. And that for me was one of the biggest breaking points. Um, I feel I feel it was always aligned to some degree. But there are times where you have to, sometimes I realized that I wasn't that confident, right? To, to know that, hey, listen, this is who I am in my personal life and this is translating into my business world. It's hard to, 'cause some people will say, you have to be one way in your personal life and you have to be another way in your business. And I've heard that for long. And for many years I was who am I here? But who am I here? And eventually. I realized it's not, it, it's, there is no separation. It's all everything, right? So your whole world, if you're, and, and if you don't bring that alignment of who you truly are into the business, I feel you, I feel you wouldn't always say yes from an alignment and maybe out of obligation, right? Mm-hmm. And in the last five years, I've done some intense, Maybe not soul searching is a word, but maybe some, some alignment. Um, and confirmation in alignment. And now I, now I see it, now I'm I, I see it. I am who I am outside of my office. I am who I am in my office, and I am who I am with all the people, whether you're a member of the community, whether you're a member of my agency and even on my team. And it's. I feel I can say yes from alignment now and not out of obligation. And that is important because every offer,...
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    32 分
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