『Soul Aligned Success with Leticia Guzman Owner of Leticia Guzman and Associates: Embracing Authenticity in Business』のカバーアート

Soul Aligned Success with Leticia Guzman Owner of Leticia Guzman and Associates: Embracing Authenticity in Business

Soul Aligned Success with Leticia Guzman Owner of Leticia Guzman and Associates: Embracing Authenticity in Business

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 In this episode of the AG45 Soul Aligned Strategy Podcast, host Katherine Breuss speaks with Leticia Guzman, owner of Leticia Guzman and Associates with American Family Insurance. Leticia shares her journey towards achieving 'soul alignment' in her business over the past five years. Initially unaware of the importance of aligning her personal values with her business, Leticia gradually invested in personal and professional development, hiring a coach to help her gain clarity and confidence. This alignment led to significant changes in how she approached her business, attracted clients, and built a cohesive team. Leticia emphasizes the importance of investing in oneself and the profound impact it can have on one's business and life. The conversation also touches on the integration of core values into business practice and the positive outcomes of being truly aligned in one’s personal and professional life. Find Leticia - https://www.linkedin.com/in/leticia-guzman-71305812/ [00:00:00] AG45 Intro: Welcome to the Ag 45 Soul Aligned Strategy Podcast, where business meets purpose growth feels good, and results meet enjoyment. Hosted by Katherine Breuss, CEO, and founder of Ag G 45, this show is built on 30 years of hands-on experience across four countries, three businesses, and one incredible life. Raising four children. Katherine brings a rare whole person perspective to business strategy and leadership. I. This podcast is for business owners ready to stop spinning, start aligning, and build a business that delivers real value while creating a life that feels yours. At the end of the day, you are the engine behind it all, and when you're clear and aligned, everything moves with purpose. It starts with you. Let's dive in. [00:00:52] Katherine Breuss: Leticia, welcome to the AG 45 Soul Aligned Strategy Podcast. It's amazing to have you here. I appreciate your time. Um, and I'd love if you could share with the audience who you are and, and your business. [00:01:10] Leticia Guzman: Absolutely. Well, thank you first off for having me. I appreciate being here. Um, I'm Leticia. I have, I am the owner of Leticia Guzman and Associates with American Family Insurance, downtown Waukesha. Um, been down here for 18 years. Um, and I, I love my town. I love. I love our agency, our, our, our team, our community. It's, they haven't been down to Waukesha. It's a great place. It is. Yeah. I'll, [00:01:36] Katherine Breuss: I will say it's pretty cool. Like I wasn't very familiar with, Waukesha until the last couple years and it is such a lovely area. [00:01:46] Leticia Guzman: It is. Yeah. Coffee shops and little shops and we love it. I'm still here 18 years later. I'm still here. [00:01:54] Katherine Breuss: That's amazing. So 18 years, you must be doing something And I, I would say more than something, Yeah. And since this podcast is, is focused on the power of being soul aligned mm-hmm. As a business owner. And the way that we see soul alignment is understanding who you are as a human, what you want, and aligning it to your business. Mm-hmm. Um, my question for you, Leticia, is, is how important is. Alignment or sole alignment, for you and the success of your business? [00:02:36] Leticia Guzman: So, I, I feel this, if you asked me this five years ago, I would not have been able to articulate or be able to explain this Um, but over the last five, I would say the last five years, over the last five years. I became aware of the, of being aligned and within the business. And that for me was one of the biggest breaking points. Um, I feel I feel it was always aligned to some degree. But there are times where you have to, sometimes I realized that I wasn't that confident, right? To, to know that, hey, listen, this is who I am in my personal life and this is translating into my business world. It's hard to, 'cause some people will say, you have to be one way in your personal life and you have to be another way in your business. And I've heard that for long. And for many years I was who am I here? But who am I here? And eventually. I realized it's not, it, it's, there is no separation. It's all everything, right? So your whole world, if you're, and, and if you don't bring that alignment of who you truly are into the business, I feel you, I feel you wouldn't always say yes from an alignment and maybe out of obligation, right? Mm-hmm. And in the last five years, I've done some intense, Maybe not soul searching is a word, but maybe some, some alignment. Um, and confirmation in alignment. And now I, now I see it, now I'm I, I see it. I am who I am outside of my office. I am who I am in my office, and I am who I am with all the people, whether you're a member of the community, whether you're a member of my agency and even on my team. And it's. I feel I can say yes from alignment now and not out of obligation. And that is important because every offer,...
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