『Unlocking Business Value: Strategy and Team Alignment with Melanie Varin』のカバーアート

Unlocking Business Value: Strategy and Team Alignment with Melanie Varin

Unlocking Business Value: Strategy and Team Alignment with Melanie Varin

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 Katherine Breuss hosts Melanie Varin, CEO of Top Line Results, on the AG45 Soul Aligned Strategy Podcast, discussing the importance of effective CRM systems and the alignment of sales and marketing teams. Varin shares her career experiences at GE and in her own business, emphasizing the value of employee engagement, strategic business alignment, and personal well-being. She also highlights her support network, particularly her women's leadership organization and church, which help maintain her alignment and support in both professional and personal challenges. Contact Melanie – https://www.linkedin.com/in/mrvarin/ Song: The Way To You Composer: Sapajou Website: https://www.youtube.com/channel/UCl7q5R_ITPYFttJn7PyHzmw License: Free To Use YouTube license youtube-free Music powered by BreakingCopyright: https://breakingcopyright.com #BusinessAlignment #podcast #personalpurpose #soulalignment #Personalwealth #Enjoyment #entrepreneurjourney #entrepreneur #entrepreneurlife #entrepreneurstruggles #authenticityispower #Authenticity #authenticityjourney #ExitStrategy  Katherine Breuss: Welcome, Melanie Varin to the AG45 Soul Aligned Strategy Podcast. It is [00:01:00] great to have you here and I would love for you to share with the audience about who you are and also about your business as Melanie Varin: Awesome. Thank you, Katherine for the opportunity. Really appreciate it. So again, I'm Melanie Varin. I am the CEO and owner of a business called Top Line Results. I'll come back to that in a minute. But I'm also a mom and I'm also a very active member of my church and I'm al in a great neighborhood and, As of a couple years ago now, live on a wonderful lake, and that's a big part of what we do, especially this time of year, given that it's summertime in Wisconsin. But, Katherine Breuss: jealous. Melanie Varin: Yeah. Back to the business. So Top Line Results is a tech company that helps our clients put together the tools for building valuable relationships. So we support three of the, Best known CRMs in the business, [00:02:00] and one is Microsoft Dynamics. Anybody who's using Microsoft could benefit from that. Another is Zoho, which is maybe a little more cost effective option for folks who, wanna watch their, investment. And then HubSpot is the third option, and that's an option where if somebody's leaning into marketing, that's a great option. 'cause it started out first as a marketing tool and then as a CRM, but. Um, in addition to the CRM work that we do, we help connect our clients' marketing efforts to their sales efforts, their sales and marketing are aligned. So we support the marketing side of all three of those platforms, plus many other platforms Constant Contact and MailChimp, and even Marketo and Pardot and whatnot. So we support a wide range of platforms for building relationships that our clients can grow as they get the word out about themselves and stay in contact with their current clients. Reach out to prospects or optimize some of their operations and whatnot. So we help select the platforms, implement the platforms, [00:03:00] train, help, drive, engagement, tweak, add capabilities as they grow and they need more stuff. And, that's what we do day in and day out. Our team is about 16 people. All but one are based here in Wisconsin. One is in the Chicagoland area, but we sell to people in about 26 states. So a big reach, even though by and large most of our clients are in Wisconsin and Illinois. Um, and we work with all types of businesses, small to medium sized businesses typically, but manufacturing, financial services, nonprofits, professional services, industrial services. Just a huge variety, it's fun. Um, every day is different and we're generally helping people live into their dreams for growing and expanding their reach. And when we help our clients succeed, then we feel pretty happy and successful as So. Katherine Breuss: That's cool. I, I love that. And, and [00:04:00] CRM, the world is CRM. Um, for the last couple years I was, I knew you needed to get CRM, and, but there is such a, oh my there are many CRMs out there, and it's if. And it's not my forte it, it can be overwhelming. So does your firm, do you support businesses and the owners to not only choose the ser but then setting it up and then utilizing it in the best way possible? Because A CRM, you could use this much of it, or it could be You know? Melanie Varin: Yes. Katherine Breuss: That much. Melanie Varin: Yeah. Well, it's any other software we buy, think of Excel. You know, Excel has many functions and most of us use the most simple of them in, are barely scratching the surface. Um, we do help our clients try to get as much out of their CRM investment as possible because if you only use the superficial stuff. Then you have an electronic Rolodex and there are cheaper ways to do that. But, there are [00:05:00] ...
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