In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Nandini Chatterjee (https://www.linkedin.com/in/nandini-chatterjee/), a super accomplished expert in Public Relations, media and communications.

Nandini brings rich experience in Press & Media Relations and addressing complex reputation challenges across industries. She has led marketing and communications strategy at PwC India for over two decades. She also served as a member of PwC’s global Network Comms leadership team, collaborating on action plans for 157 countries. She also runs her own podcast - watch here for deeper drill into PR http://www.youtube.com/@commsandconversations

They dive deep into how public relations, internal communications and executive communications are evolving in the age of digital. They expand on the critical role of earned media and why authenticity & trust remain the strongest currencies in B2B marketing. Nandini shares battle-tested lessons from handling corporate crises, building executive communication strategies, driving internal engagement, and measuring PR outcomes with precision.

Whether you’re a B2B marketer, startup founder, or communications professional, this conversation offers a masterclass in building credible brands through strategic storytelling and stakeholder engagement.

Follow Nandini’s creative side on Instagram @colours_on_my_canvas

‍ Catch Rajesh’s cooking experiments on Instagrams @homechef.on.weekend

⏱️ Chapters/Sections:

02:41 : Journey into B2B Marketing

04:47 : Artist behind the CMO

06:33 : Earned Vs Paid Media

08:14 : PR in the age of Digital

10:36 : Developing PR Strategy & Plan

20:26 : How do you measure impact of PR

25:58 : PR Tactic Mix

28:47 : Internal Communications

31:19 : Executive Communications

35:50 : Building a star PR Team

38:18 : Choosing the right PR Agency Partner

40:10 : Advice, Tips & Hacks

45:40 : Crisis Management

#B2BMarketing #CorporateCommunications #PublicRelations #EarnedMedia #PaidMedia #BrandStrategy #MarketingLeadership #PRStrategy #CommunicationsStrategy #B2BBrandBuilding #CrisisManagement #ExecutiveComms #InternalComms

In this episode of Decoding B2B Marketing, Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Rahul Singh, Vice President & Head of Marketing, SAP Indian Subcontinent (https://www.linkedin.com/in/rahulsinghsap/), about the evolving role of events in B2B marketing. He is an industry veteran with over 25 years of marketing management experience across Fortune 500 technology companies including HCL, AMD, Hewlett-Packard and Dell besides SAP. His experience as a full stack marketing leader includes product & brand management, digital demand generation programs, media & analyst relations, channels & ecosystem marketing. Winner of multiple accolades and awards throughout his career, he was rated the Most Admired Marketer and the Most Agile Marketer in the SAP APJ Region in 2019, and was acknowledged as the Best Marketer in the SAP APJ Region in 2020. He is a regular speaker at industry events and has been featured in cover stories in Times of India, The Strategist and The Economic Times - Brand Equity besides a whole host of industry publications.

From Industry Conferences to Company flagships like SAPPHIRE & SAP NOW , CXO engagement and Virtual events, Rahul unpacks how physical, digital, and hybrid experiences can drive both pipeline and brand trust.

Learn how to integrate creativity, technology, and immaculate execution to deliver memorable customer experiences, and why events — big and small — continue to remain a critical route in B2B Campaigns in the digital age.

Key Topics Covered

Journey into B2B Marketing

Ctrl+Alt+Create : The Human Beyond the Hustle

The theatre of B2B Events

Lessons from the Real World

Driving Value from Industry & Trade Events

Role of Company Flagship Events

The challenge of Engaging CXOs

Virtue of Virtual Events

Getting Partners to Co-Invest

Using Celebrity Headliners

Advice, Tips and Hacks

Measuring Impact

#B2BMarketing #SAP #EventMarketing #DemandGeneration #RevenueMarketing #CXOEngagement #SaaSMarketing #PipelineGrowth

Join Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal (https://www.linkedin.com/in/uditagarwal/). He is the Vice President and Head of Global Marketing at Exotel, a Bangalore-based full-stack customer engagement platform, an industry veteran who brings over two decades of experience in B2B marketing. With a proven track record of building successful brands and executing effective marketing strategies, Udit has spearheaded successful campaigns for UiPath, Adobe, SAP, and other leading organizations. At Exotel, Udit is responsible for driving the company's marketing efforts and building brand awareness. He is known for his strategic thinking, innovative mindset, and ability to inspire his team to deliver exceptional results.

Learn how the shift from traditional lead generation to a holistic revenue marketing strategy is changing the game. Discover the power of aligning marketing with business goals, using AI, building trust, and measuring capital efficiency. Perfect for marketers, startup founders, and business leaders aiming to transform their approach to demand generation in the SaaS and tech space.

Links Mentioned:

Zoho Advert: https://www.youtube.com/watch?v=4ivmul54L-w

Key Terms Explained:

SDR : Sales Development Representative

ICP : Ideal Customer Profile

Listen on Other Platforms:

Spotify: https://open.spotify.com/show/1Iv2kKO03McxaXxxo5fcN5

Amazon Music: https://music.amazon.com/podcasts/1999ec3a-9027-4cc8-b155-65d127029d21

Youtube: https://www.youtube.com/@B2BMarketingShepherd

Chapters:

3:18: Journey into B2B Marketing

6:15 : Truth About Leads in B2B

15:35 : Real Experience from the Trenches

31:55 : Marketing in the Subscription Economy

37:05 : AI & Martech in Demand

41:05 : Tip, Advice and Hacks

#B2BMarketing #SaaSMarketing #RevenueMarketing #DigitalMarketing #DemandGeneration #MarketingStrategy #AIinMarketing #MarketingLeadership