Join Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal (https://www.linkedin.com/in/uditagarwal/). He is the Vice President and Head of Global Marketing at Exotel, a Bangalore-based full-stack customer engagement platform, an industry veteran who brings over two decades of experience in B2B marketing. With a proven track record of building successful brands and executing effective marketing strategies, Udit has spearheaded successful campaigns for UiPath, Adobe, SAP, and other leading organizations. At Exotel, Udit is responsible for driving the company's marketing efforts and building brand awareness. He is known for his strategic thinking, innovative mindset, and ability to inspire his team to deliver exceptional results.

Learn how the shift from traditional lead generation to a holistic revenue marketing strategy is changing the game. Discover the power of aligning marketing with business goals, using AI, building trust, and measuring capital efficiency. Perfect for marketers, startup founders, and business leaders aiming to transform their approach to demand generation in the SaaS and tech space.

Links Mentioned:

Zoho Advert: https://www.youtube.com/watch?v=4ivmul54L-w

Key Terms Explained:

SDR : Sales Development Representative

ICP : Ideal Customer Profile

Listen on Other Platforms:

Spotify: https://open.spotify.com/show/1Iv2kKO03McxaXxxo5fcN5

Amazon Music: https://music.amazon.com/podcasts/1999ec3a-9027-4cc8-b155-65d127029d21

Youtube: https://www.youtube.com/@B2BMarketingShepherd

Chapters:

3:18: Journey into B2B Marketing

6:15 : Truth About Leads in B2B

15:35 : Real Experience from the Trenches

31:55 : Marketing in the Subscription Economy

37:05 : AI & Martech in Demand

41:05 : Tip, Advice and Hacks

#B2BMarketing #SaaSMarketing #RevenueMarketing #DigitalMarketing #DemandGeneration #MarketingStrategy #AIinMarketing #MarketingLeadership