In this episode of Decoding B2B Marketing, Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Rahul Singh, Vice President & Head of Marketing, SAP Indian Subcontinent (https://www.linkedin.com/in/rahulsinghsap/), about the evolving role of events in B2B marketing. He is an industry veteran with over 25 years of marketing management experience across Fortune 500 technology companies including HCL, AMD, Hewlett-Packard and Dell besides SAP. His experience as a full stack marketing leader includes product & brand management, digital demand generation programs, media & analyst relations, channels & ecosystem marketing. Winner of multiple accolades and awards throughout his career, he was rated the Most Admired Marketer and the Most Agile Marketer in the SAP APJ Region in 2019, and was acknowledged as the Best Marketer in the SAP APJ Region in 2020. He is a regular speaker at industry events and has been featured in cover stories in Times of India, The Strategist and The Economic Times - Brand Equity besides a whole host of industry publications.

From Industry Conferences to Company flagships like SAPPHIRE & SAP NOW , CXO engagement and Virtual events, Rahul unpacks how physical, digital, and hybrid experiences can drive both pipeline and brand trust.

Learn how to integrate creativity, technology, and immaculate execution to deliver memorable customer experiences, and why events — big and small — continue to remain a critical route in B2B Campaigns in the digital age.

Key Topics Covered

Journey into B2B Marketing

Ctrl+Alt+Create : The Human Beyond the Hustle

The theatre of B2B Events

Lessons from the Real World

Driving Value from Industry & Trade Events

Role of Company Flagship Events

The challenge of Engaging CXOs

Virtue of Virtual Events

Getting Partners to Co-Invest

Using Celebrity Headliners

Advice, Tips and Hacks

Measuring Impact

#B2BMarketing #SAP #EventMarketing #DemandGeneration #RevenueMarketing #CXOEngagement #SaaSMarketing #PipelineGrowth