In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Nandini Chatterjee (https://www.linkedin.com/in/nandini-chatterjee/), a super accomplished expert in Public Relations, media and communications.

Nandini brings rich experience in Press & Media Relations and addressing complex reputation challenges across industries. She has led marketing and communications strategy at PwC India for over two decades. She also served as a member of PwC’s global Network Comms leadership team, collaborating on action plans for 157 countries. She also runs her own podcast - watch here for deeper drill into PR http://www.youtube.com/@commsandconversations

They dive deep into how public relations, internal communications and executive communications are evolving in the age of digital. They expand on the critical role of earned media and why authenticity & trust remain the strongest currencies in B2B marketing. Nandini shares battle-tested lessons from handling corporate crises, building executive communication strategies, driving internal engagement, and measuring PR outcomes with precision.

Whether you’re a B2B marketer, startup founder, or communications professional, this conversation offers a masterclass in building credible brands through strategic storytelling and stakeholder engagement.

Follow Nandini’s creative side on Instagram @colours_on_my_canvas

‍ Catch Rajesh’s cooking experiments on Instagrams @homechef.on.weekend

⏱️ Chapters/Sections:

02:41 : Journey into B2B Marketing

04:47 : Artist behind the CMO

06:33 : Earned Vs Paid Media

08:14 : PR in the age of Digital

10:36 : Developing PR Strategy & Plan

20:26 : How do you measure impact of PR

25:58 : PR Tactic Mix

28:47 : Internal Communications

31:19 : Executive Communications

35:50 : Building a star PR Team

38:18 : Choosing the right PR Agency Partner

40:10 : Advice, Tips & Hacks

45:40 : Crisis Management

#B2BMarketing #CorporateCommunications #PublicRelations #EarnedMedia #PaidMedia #BrandStrategy #MarketingLeadership #PRStrategy #CommunicationsStrategy #B2BBrandBuilding #CrisisManagement #ExecutiveComms #InternalComms