User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Noted Japan expert Professor Mark J. Ravina of the University of Texas at Austin covers the politics, economics, and culture of the island nation since World War II - a conflict that saw the end of Japan’s dream of regional conquest, which Professor Ravina calls Empire 1.0. The country’s postwar leaders radically changed course, renouncing a strong military to pursue Empire 2.0 - Japan as an economic colossus.

Language defines us as a species, placing humans head and shoulders above even the most proficient animal communicators. But it also beguiles us with its endless mysteries, allowing us to ponder why different languages emerged, why there isn't simply a single language, how languages change over time and whether that's good or bad, and how languages die out and become extinct.

Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.

An idiom is a group of words with a special meaning of its own that is not clear from the meanings of the individual words. Idioms such as "think out of the box" and "a long shot" are used extensively in English in e-mail, newspapers, and conversations. When you don't understand idioms, you can feel left out of a conversation or miss the point of a story. This audiobook focuses on 100 frequently used idioms.