For many, the terrorist attacks of September 2001 changed the face of the world, pushing terrorism to the top of political agendas, and leading to a series of world events, including the war in Iraq and the invasion of Afghanistan. The recent terror attacks in various European cities have shown that terrorism remains a crucial issue today. Charting a clear path through the efforts to understand and explain modern terrorism, Charles Townshend examines the historical, ideological, and local roots of terrorist violence.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Taking a thematic rather than strictly chronological approach, W. F. Bynum, explores the key turning points in the history of Western medicine - such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine. The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines.

With his well known idiosyncrasies and aphoristic style, Friedrich Nietzsche is always bracing and provocative, and temptingly easy to dip into. Michael Tanner's introduction to the philosopher's life and work examines the numerous ambiguities inherent in his writings and explodes many of the misconceptions that have grown in the hundred years since Nietzsche wrote "do not, above all, confound me with what I am not!"

If you move at high speed, time slows down, space squashes up, and you get heavier. Travel fast enough and you could weigh as much as a jumbo jet, be flattened thinner than a CD without feeling a thing - and live forever! As for the angles of a triangle, they do not always have to add up to 180 degrees. And then, of course, there are black holes. These are but a few of the extraordinary consequences of Einstein's theory of relativity.

In this Very Short Introduction, Gerhard L. Weinberg provides an introduction to the origins, course, and impact of the war on those who fought and the ordinary citizens who lived through it. Starting by looking at the inter-war years and the German invasion of Poland in September 1939, he examines how the war progressed by examining a number of key events, including the war in the West in 1940, Barbarossa, the German Invasion of the Soviet Union, the expansion of Japan's war with China, developments on the home front, and the Allied victory from 1944-45.

Exciting new developments in brain science are continuing the debates on these issues, and the field has now expanded to include biologists, neuroscientists, psychologists, and philosophers. This controversial book clarifies the potentially confusing arguments, and the major theories, while also outlining the amazing pace of discoveries in neuroscience. Covering areas such as the construction of self in the brain, mechanisms of attention, the neural correlates of consciousness, and the physiology of altered states of consciousness, Susan Blackmore highlights our latest findings.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

The laws of thermodynamics drive everything that happens in the universe. From the sudden expansion of a cloud of gas to the cooling of hot metal - everything is moved or restrained by four simple laws. This powerful and compact introduction explains what these four laws are and how they work, using accessible language and virtually no mathematics.

Enzymes are the astonishing tiny molecular machines that make life possible. Each one of these small proteins speeds up a single chemical reaction inside a living organism many millionfold. Working together, teams of enzymes carry out all the processes that collectively we recognize as life, from making DNA to digesting food. This Very Short Introduction explains the why and the how of speeding up these reactions - catalysis - before going on to reveal how we have evolved these catalysts of such extraordinary power and exquisite selectivity.

This Very Short Introduction discusses the key concepts of biochemistry, as well as the historical figures in the field and the molecules they studied, before considering the current science and innovations in the field, and the interaction between biochemistry, biotechnology, and synthetic biology.

This Very Short Introduction audiobook looks at the phenomenon of international human migration - both legal and illegal - and offers an objective stance on the topic, and its benefits and challenges. Khalid Koser reveals the opportunities migration presents that must be taken advantage of in the current economic climate, and debunks common myths to demonstrate that society, as we now know it, cannot function without migrants.

The aim of this book is to explain, carefully but not technically, the differences between advanced, research-level mathematics and the sort of mathematics we learn at school. The most fundamental differences are philosophical, and listeners of this book will emerge with a clearer understanding of paradoxical-sounding concepts such as infinity, curved space, and imaginary numbers. The first few chapters are about general aspects of mathematical thought.

This lively and engaging book is the ideal introduction for anyone who has ever been puzzled by what philosophy is or what it is for. Edward Craig argues that philosophy is not an activity born from another planet; learning about it is just a matter of broadening and deepening what most of us do already. He shows that philosophy is no mere intellectual pastime.

Logic is often perceived as having little to do with the rest of philosophy, and even less to do with real life. In this lively and accessible introduction, Graham Priest shows how wrong this conception is. He explores the philosophical roots of the subject, explaining how modern formal logic deals with issues ranging from the existence of God and the reality of time to paradoxes of probability and decision theory. Along the way, the basics of formal logic are explained in simple, non-technical terms, showing that logic is a powerful and exciting part of modern philosophy.

In this Very Short Introduction audiobook, Jan Zalasiewicz gives a brief introduction to the fascinating field of geology. Describing how the science developed from its early beginnings, he looks at some of the key discoveries that have transformed it before delving into its various subfields, such as sedimentology, tectonics, and stratigraphy.

This Very Short Introduction introduces listeners to the key concepts of political philosophy: authority, democracy, freedom and its limits, justice, feminism, multiculturalism, and nationality. Accessible and assuming no previous knowledge of the subject, it encourages the listener to think clearly and critically about the leading political questions of our time. Miller first investigates how political philosophy tackles basic ethical questions such as "how should we live together in society?"

In this Very Short Introduction, Nick Jenkins explores our historic investment in the exploitation of fossil energy resources and their current importance, and discusses the implications of our increasing rate of energy use. He considers the widespread acceptance by scientists and policy makers that our energy systems must reduce emissions of CO2 and other greenhouse gases, and looks forward to the radical changes in fuel technology that will be necessary to continue to provide energy supplies in a sustainable manner, and extend access across the developing world.

In Politics: A Very Short Introduction, Kenneth Minogue begins with a discussion of issues arising from a historical account of politics and goes on to offer chapters dealing with the Ancient Greeks and the idea of citizenship; Roman law; medieval Christianity and individualism; freedom since Machiavelli and Hobbes; the challenge of ideologies; democracy, oligarchy, and bureaucracy; power and order in modern society; and politics in the West.

This Very Short Introduction gives an overview of what CBT is, where it came from, what it does, and when it can be used. It explores how one of the driving forces behind CBT's success and continued adaptation has been its basis in empiricism, and analyses how it must continue to evolve to meet future challenges. Freda McManus also discusses how the scale of mental health problems and relative costs of traditional therapy formats have prompted investigations into alternative formats of CBT that have the potential to reach broader audiences, globally.

Few would question that Albert Camus (1913-1960), novelist, playwright, philosopher and journalist, is a major cultural icon. His widely quoted works have led to countless movie adaptions, graphic novels, pop songs, and even t-shirts. In this Very Short Introduction, Oliver Gloag chronicles the inspiring story of Camus' life. From a poor fatherless settler in French-Algeria to the winner of the Nobel Prize for Literature, Gloag offers a comprehensive view of Camus' major works and interventions.

Games are everywhere: Drivers maneuvering in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. The supermarket's price for corn flakes is decided by playing an economic game. This Very Short Introduction offers a succinct tour of the fascinating world of game theory, a groundbreaking field that analyzes how to play games in a rational way.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

Sigmund Freud revolutionized the way in which we think about ourselves. From its beginnings as a theory of neurosis Freud developed psychoanalysis into a general psychology, which became widely accepted as the predominant mode of discussing personality and interpersonal relationships. Anthony Storr goes one step further and investigates the status of Freud's legacy today and the disputes that surround it.

Quantum theory is the most revolutionary discovery in physics since Newton. This book gives a lucid, exciting, and accessible account of the surprising and counterintuitive ideas that shape our understanding of the sub-atomic world. It does not disguise the problems of interpretation that still remain unsettled 75 years after the initial discoveries. Uncertainty, probabilistic physics, complementarity, the problematic character of measurement, and decoherence are among the many topics discussed.