The laws of thermodynamics drive everything that happens in the universe. From the sudden expansion of a cloud of gas to the cooling of hot metal - everything is moved or restrained by four simple laws. This powerful and compact introduction explains what these four laws are and how they work, using accessible language and virtually no mathematics.

Logic is often perceived as having little to do with the rest of philosophy, and even less to do with real life. In this lively and accessible introduction, Graham Priest shows how wrong this conception is. He explores the philosophical roots of the subject, explaining how modern formal logic deals with issues ranging from the existence of God and the reality of time to paradoxes of probability and decision theory. Along the way, the basics of formal logic are explained in simple, non-technical terms, showing that logic is a powerful and exciting part of modern philosophy.

In this Very Short Introduction, Gerhard L. Weinberg provides an introduction to the origins, course, and impact of the war on those who fought and the ordinary citizens who lived through it. Starting by looking at the inter-war years and the German invasion of Poland in September 1939, he examines how the war progressed by examining a number of key events, including the war in the West in 1940, Barbarossa, the German Invasion of the Soviet Union, the expansion of Japan's war with China, developments on the home front, and the Allied victory from 1944-45.

This Very Short Introduction presents the field of fluid mechanics by focusing on the underlying physical ideas and using everyday phenomena to demonstrate them, from dripping taps to swimming ducks. Eric Lauga shows how this set of fundamental physical concepts can be applied to a wide range of flow behaviors and highlights the role of fluid motion in both the natural and industrial worlds. This book also considers future applications of fluid mechanics in science.

The aim of this book is to explain, carefully but not technically, the differences between advanced, research-level mathematics and the sort of mathematics we learn at school. The most fundamental differences are philosophical, and listeners of this book will emerge with a clearer understanding of paradoxical-sounding concepts such as infinity, curved space, and imaginary numbers. The first few chapters are about general aspects of mathematical thought.

Following the discovery of the Higgs boson, Frank Close has produced this major revision to his classic and compelling introduction to the fundamental particles that make up the universe. Frank Close takes us on a journey into the atom to examine known particles such as quarks, electrons, and the ghostly neutrino, and explains the key role and significance of the Higgs boson. Along the way he provides fascinating insights into how discoveries in particle physics have actually been made, and discusses how our picture of the world has been radically revised in the light of these developments.

Games are everywhere: Drivers maneuvering in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. The supermarket's price for corn flakes is decided by playing an economic game. This Very Short Introduction offers a succinct tour of the fascinating world of game theory, a groundbreaking field that analyzes how to play games in a rational way.

Quantum theory is the most revolutionary discovery in physics since Newton. This book gives a lucid, exciting, and accessible account of the surprising and counterintuitive ideas that shape our understanding of the sub-atomic world. It does not disguise the problems of interpretation that still remain unsettled 75 years after the initial discoveries. Uncertainty, probabilistic physics, complementarity, the problematic character of measurement, and decoherence are among the many topics discussed.

The study of geometry is at least 2500 years old, and it is within this field that the concept of mathematical proof first arose. To this day geometry remains a very active area of research in mathematics. This Very Short Introduction covers the areas of mathematics falling under geometry, starting with topics such as Euclidean and non-Euclidean geometries, and ranging to curved spaces, projective geometry in Renaissance art, and geometry of space-time inside a black hole. Throughout, Maciej Dunajski outlines the role geometry plays in the broader context of science and art.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

Taking a thematic rather than strictly chronological approach, W. F. Bynum, explores the key turning points in the history of Western medicine - such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine. The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines.

Enzymes are the astonishing tiny molecular machines that make life possible. Each one of these small proteins speeds up a single chemical reaction inside a living organism many millionfold. Working together, teams of enzymes carry out all the processes that collectively we recognize as life, from making DNA to digesting food. This Very Short Introduction explains the why and the how of speeding up these reactions - catalysis - before going on to reveal how we have evolved these catalysts of such extraordinary power and exquisite selectivity.

For many, the terrorist attacks of September 2001 changed the face of the world, pushing terrorism to the top of political agendas, and leading to a series of world events, including the war in Iraq and the invasion of Afghanistan. The recent terror attacks in various European cities have shown that terrorism remains a crucial issue today. Charting a clear path through the efforts to understand and explain modern terrorism, Charles Townshend examines the historical, ideological, and local roots of terrorist violence.

This second edition of the Very Short Introduction on ethics has revised and updated aspects of the original to reflect changing times and mores. It highlights the importance of an understanding of approaches to ethics and its foundations, confronted as we are with a fluid and uncertain world of eroding trust, swirling conspiracy theories, and a dismaying loss of respect in public discourse.

From the contours of coastlines to the outlines of clouds, and the branching of trees, fractal shapes can be found everywhere in nature. In this Very Short Introduction, Kenneth Falconer explains the basic concepts of fractal geometry, which produced a revolution in our mathematical understanding of patterns in the 20th century, and explores the wide range of applications in science, and in aspects of economics.

Physics, the fundamental science of matter and energy, encompasses all levels of nature from the subatomic to the cosmic, and underlies much of the technology around us. Understanding the physics of our universe is an essential aspect of humanity's quest to understand our environment and our place within it. Doing physics enables us to explore the interaction between environment and human society, and can help us to work towards the future sustainability of the planet.

With his well known idiosyncrasies and aphoristic style, Friedrich Nietzsche is always bracing and provocative, and temptingly easy to dip into. Michael Tanner's introduction to the philosopher's life and work examines the numerous ambiguities inherent in his writings and explodes many of the misconceptions that have grown in the hundred years since Nietzsche wrote "do not, above all, confound me with what I am not!"

This lively and engaging book is the ideal introduction for anyone who has ever been puzzled by what philosophy is or what it is for. Edward Craig argues that philosophy is not an activity born from another planet; learning about it is just a matter of broadening and deepening what most of us do already. He shows that philosophy is no mere intellectual pastime.

Here is the extraordinary story of the unfolding of life on Earth, told by Michael J. Benton, a world-renowned authority on biodiversity. Ranging over four billion years, Benton weaves together the latest findings on fossils, earth history, evolutionary biology, and many other fields to highlight the great leaps that enabled life to evolve from microbe to human - big breakthroughs that made whole new ways of life possible - including cell division and multicellularity, hard skeletons, the move to land, the origin of forests, the move to the air.

Numbers are integral to our everyday lives and factor into almost everything we do. In this Very Short Introduction audiobook, Peter M. Higgins, a renowned popular-science writer, unravels the world of numbers, demonstrating its richness and providing an overview of all the number types that feature in modern science and mathematics.

This is a fascinating introduction to the history of Western astronomy, from prehistoric times to the origins of astrophysics in the mid-19th century. Historical records are first found in Babylon and Egypt, and after two millennia the arithmetical astronomy of the Babylonians merged with the Greek geometrical approach to culminate in the Almagest of Ptolemy. This legacy was transmitted to the Latin West via Islam and led to Copernicus's claim that the Earth is in motion.

Brian and Deborah Charlesworth provide a clear and concise summary of the process of evolution by natural selection, and how natural selection gives rise to adaptations and eventually, over many generations, to new species. They introduce the central concepts of the field of evolutionary biology, as they have developed since Darwin and Wallace on the subject, over 140 years ago, and discuss some of the remaining questions regarding processes.

This Very Short Introduction takes listeners into the inferno of a racing pyroclastic current, and the heart of a moving lava flow, as understood through the latest scientific research. Exploring how volcanologists forensically decipher how volcanoes work, Michael Branney and Jan Zalasiewicz explain what we do (and don't) understand about the fundamental mechanisms of volcanism, and consider how volcanoes interact with other physical processes on the Earth, with life, and with human society.

Sigmund Freud revolutionized the way in which we think about ourselves. From its beginnings as a theory of neurosis Freud developed psychoanalysis into a general psychology, which became widely accepted as the predominant mode of discussing personality and interpersonal relationships. Anthony Storr goes one step further and investigates the status of Freud's legacy today and the disputes that surround it.