This Very Short Introduction presents the field of fluid mechanics by focusing on the underlying physical ideas and using everyday phenomena to demonstrate them, from dripping taps to swimming ducks. Eric Lauga shows how this set of fundamental physical concepts can be applied to a wide range of flow behaviors and highlights the role of fluid motion in both the natural and industrial worlds. This book also considers future applications of fluid mechanics in science.

The laws of thermodynamics drive everything that happens in the universe. From the sudden expansion of a cloud of gas to the cooling of hot metal - everything is moved or restrained by four simple laws. This powerful and compact introduction explains what these four laws are and how they work, using accessible language and virtually no mathematics.

Quantum theory is the most revolutionary discovery in physics since Newton. This book gives a lucid, exciting, and accessible account of the surprising and counterintuitive ideas that shape our understanding of the sub-atomic world. It does not disguise the problems of interpretation that still remain unsettled 75 years after the initial discoveries. Uncertainty, probabilistic physics, complementarity, the problematic character of measurement, and decoherence are among the many topics discussed.

Games are everywhere: Drivers maneuvering in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. The supermarket's price for corn flakes is decided by playing an economic game. This Very Short Introduction offers a succinct tour of the fascinating world of game theory, a groundbreaking field that analyzes how to play games in a rational way.

Physics, the fundamental science of matter and energy, encompasses all levels of nature from the subatomic to the cosmic, and underlies much of the technology around us. Understanding the physics of our universe is an essential aspect of humanity's quest to understand our environment and our place within it. Doing physics enables us to explore the interaction between environment and human society, and can help us to work towards the future sustainability of the planet.

Following the discovery of the Higgs boson, Frank Close has produced this major revision to his classic and compelling introduction to the fundamental particles that make up the universe. Frank Close takes us on a journey into the atom to examine known particles such as quarks, electrons, and the ghostly neutrino, and explains the key role and significance of the Higgs boson. Along the way he provides fascinating insights into how discoveries in particle physics have actually been made, and discusses how our picture of the world has been radically revised in the light of these developments.

Number theory is the branch of mathematics that is primarily concerned with the counting numbers. Of particular importance are the prime numbers, the "building blocks" of our number system. The subject is an old one, dating back over two millennia to the ancient Greeks, and for many years has been studied for its intrinsic beauty and elegance, not least because several of its challenges are so easy to state that everyone can understand them, and yet no one has ever been able to resolve them. But number theory has also recently become of great practical importance.

Numbers are integral to our everyday lives and factor into almost everything we do. In this Very Short Introduction audiobook, Peter M. Higgins, a renowned popular-science writer, unravels the world of numbers, demonstrating its richness and providing an overview of all the number types that feature in modern science and mathematics.

Logic is often perceived as having little to do with the rest of philosophy, and even less to do with real life. In this lively and accessible introduction, Graham Priest shows how wrong this conception is. He explores the philosophical roots of the subject, explaining how modern formal logic deals with issues ranging from the existence of God and the reality of time to paradoxes of probability and decision theory. Along the way, the basics of formal logic are explained in simple, non-technical terms, showing that logic is a powerful and exciting part of modern philosophy.

This book is a clear and informative introduction to cryptography and data protection - subjects of considerable social and political importance. It explains what algorithms do, how they are used, the risks associated with using them, and why governments should be concerned. Important areas are highlighted, such as Stream Ciphers, block ciphers, public key algorithms, digital signatures, and applications such as e-commerce.

In this Very Short Introduction, Gerhard L. Weinberg provides an introduction to the origins, course, and impact of the war on those who fought and the ordinary citizens who lived through it. Starting by looking at the inter-war years and the German invasion of Poland in September 1939, he examines how the war progressed by examining a number of key events, including the war in the West in 1940, Barbarossa, the German Invasion of the Soviet Union, the expansion of Japan's war with China, developments on the home front, and the Allied victory from 1944-45.

Easy to understand and engaging, this updated edition of Introducing Python is ideal for beginning programmers as well as those new to the language. Author Bill Lubanovic takes you from the basics to more involved and varied topics, mixing tutorials with cookbook-style code recipes to explain concepts in Python 3. End-of-chapter exercises help you practice what you've learned.

From the contours of coastlines to the outlines of clouds, and the branching of trees, fractal shapes can be found everywhere in nature. In this Very Short Introduction, Kenneth Falconer explains the basic concepts of fractal geometry, which produced a revolution in our mathematical understanding of patterns in the 20th century, and explores the wide range of applications in science, and in aspects of economics.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

As data floods into your company, you need to put it to work right away—and SQL is the best tool for the job. With the latest edition of this introductory guide, author Alan Beaulieu helps developers get up to speed with SQL fundamentals for writing database applications, performing administrative tasks, and generating reports. You'll find new chapters on SQL and big data, analytic functions, and working with very large databases.

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

The Cold War dominated international life from the end of World War II to the fall of the Berlin Wall in 1989. But how did the conflict begin? Why did it move from its initial origins in Postwar Europe to encompass virtually every corner of the globe? And why, after lasting so long, did the war end so suddenly and unexpectedly? Robert McMahon considers these questions and more, as well as looking at the legacy of the Cold War and its impact on international relations today.

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.

This Very Short Introduction discusses the key concepts of biochemistry, as well as the historical figures in the field and the molecules they studied, before considering the current science and innovations in the field, and the interaction between biochemistry, biotechnology, and synthetic biology.

Diplomatic History explores the management of relations between nation-states by the process of negotiations. From the diplomacy of the American Revolution, the diplomatic origins of the Great War and its aftermath, Versailles, and the personal summitry behind the night Stalin and Churchill Divided Europe, to George W. Bush and the Iraq War, and diplomacy in the age of globalization, the management of power relationships has had an immense impact on our recent history.

By the time the First World War ended in 1918, eight million people had died in what had been perhaps the most apocalyptic episode the world had known. This Very Short Introduction audiobook provides a concise and insightful history of the Great War - from the state of Europe in 1914, to the role of the US, the collapse of Russia, and the eventual surrender of the Central Powers.

Enzymes are the astonishing tiny molecular machines that make life possible. Each one of these small proteins speeds up a single chemical reaction inside a living organism many millionfold. Working together, teams of enzymes carry out all the processes that collectively we recognize as life, from making DNA to digesting food. This Very Short Introduction explains the why and the how of speeding up these reactions - catalysis - before going on to reveal how we have evolved these catalysts of such extraordinary power and exquisite selectivity.

Taking a thematic rather than strictly chronological approach, W. F. Bynum, explores the key turning points in the history of Western medicine - such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine. The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines.

Was love invented by European poets in the Middle Ages, or is it part of human nature? Will winning the lottery really make you happy? Is it possible to build robots that have feelings? In this Very Short Introduction audiobook, Dylan Evans explores these and many other intriguing questions in this guide to the latest thinking about the emotions.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.