Taking a thematic rather than strictly chronological approach, W. F. Bynum, explores the key turning points in the history of Western medicine - such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine. The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines.

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Enzymes are the astonishing tiny molecular machines that make life possible. Each one of these small proteins speeds up a single chemical reaction inside a living organism many millionfold. Working together, teams of enzymes carry out all the processes that collectively we recognize as life, from making DNA to digesting food. This Very Short Introduction explains the why and the how of speeding up these reactions - catalysis - before going on to reveal how we have evolved these catalysts of such extraordinary power and exquisite selectivity.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

In this Very Short Introduction, Gerhard L. Weinberg provides an introduction to the origins, course, and impact of the war on those who fought and the ordinary citizens who lived through it. Starting by looking at the inter-war years and the German invasion of Poland in September 1939, he examines how the war progressed by examining a number of key events, including the war in the West in 1940, Barbarossa, the German Invasion of the Soviet Union, the expansion of Japan's war with China, developments on the home front, and the Allied victory from 1944-45.

If you move at high speed, time slows down, space squashes up, and you get heavier. Travel fast enough and you could weigh as much as a jumbo jet, be flattened thinner than a CD without feeling a thing - and live forever! As for the angles of a triangle, they do not always have to add up to 180 degrees. And then, of course, there are black holes. These are but a few of the extraordinary consequences of Einstein's theory of relativity.

This second edition of the Very Short Introduction on ethics has revised and updated aspects of the original to reflect changing times and mores. It highlights the importance of an understanding of approaches to ethics and its foundations, confronted as we are with a fluid and uncertain world of eroding trust, swirling conspiracy theories, and a dismaying loss of respect in public discourse.

This Very Short Introduction audiobook looks at the phenomenon of international human migration - both legal and illegal - and offers an objective stance on the topic, and its benefits and challenges. Khalid Koser reveals the opportunities migration presents that must be taken advantage of in the current economic climate, and debunks common myths to demonstrate that society, as we now know it, cannot function without migrants.

This lively and engaging book is the ideal introduction for anyone who has ever been puzzled by what philosophy is or what it is for. Edward Craig argues that philosophy is not an activity born from another planet; learning about it is just a matter of broadening and deepening what most of us do already. He shows that philosophy is no mere intellectual pastime.

The aim of this book is to explain, carefully but not technically, the differences between advanced, research-level mathematics and the sort of mathematics we learn at school. The most fundamental differences are philosophical, and listeners of this book will emerge with a clearer understanding of paradoxical-sounding concepts such as infinity, curved space, and imaginary numbers. The first few chapters are about general aspects of mathematical thought.

Logic is often perceived as having little to do with the rest of philosophy, and even less to do with real life. In this lively and accessible introduction, Graham Priest shows how wrong this conception is. He explores the philosophical roots of the subject, explaining how modern formal logic deals with issues ranging from the existence of God and the reality of time to paradoxes of probability and decision theory. Along the way, the basics of formal logic are explained in simple, non-technical terms, showing that logic is a powerful and exciting part of modern philosophy.

This Very Short Introduction gives an overview of what CBT is, where it came from, what it does, and when it can be used. It explores how one of the driving forces behind CBT's success and continued adaptation has been its basis in empiricism, and analyses how it must continue to evolve to meet future challenges. Freda McManus also discusses how the scale of mental health problems and relative costs of traditional therapy formats have prompted investigations into alternative formats of CBT that have the potential to reach broader audiences, globally.

With his well known idiosyncrasies and aphoristic style, Friedrich Nietzsche is always bracing and provocative, and temptingly easy to dip into. Michael Tanner's introduction to the philosopher's life and work examines the numerous ambiguities inherent in his writings and explodes many of the misconceptions that have grown in the hundred years since Nietzsche wrote "do not, above all, confound me with what I am not!"

Games are everywhere: Drivers maneuvering in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. The supermarket's price for corn flakes is decided by playing an economic game. This Very Short Introduction offers a succinct tour of the fascinating world of game theory, a groundbreaking field that analyzes how to play games in a rational way.

Anthony Stevens argues that Jung's visionary powers and profound spirituality have helped many to find an alternative set of values to the arid materialism prevailing Western society.

This very short introduction offers listeners a superb overview of the teachings of the Buddha, as well as a succinct guide to the integration of Buddhism into daily life.

This is a fascinating introduction to the history of Western astronomy, from prehistoric times to the origins of astrophysics in the mid-19th century. Historical records are first found in Babylon and Egypt, and after two millennia the arithmetical astronomy of the Babylonians merged with the Greek geometrical approach to culminate in the Almagest of Ptolemy. This legacy was transmitted to the Latin West via Islam and led to Copernicus's claim that the Earth is in motion.

The conflict between Palestine and Israel is one of the most highly publicized and bitter struggles in history. In this accessible and stimulating Very Short Introduction, Martin Bunton clearly explains the history of the problem, reducing it to its very essence - a modern territorial contest between two nations and one geographical territory.Providing a clear and fair exploration of the main issues, Bunton explores not only the historical basis of the conflict, but also looks at how and why partition has been so difficult and how efforts to restore peace continue today.

In this Very Short Introduction audiobook, Jan Zalasiewicz gives a brief introduction to the fascinating field of geology. Describing how the science developed from its early beginnings, he looks at some of the key discoveries that have transformed it before delving into its various subfields, such as sedimentology, tectonics, and stratigraphy.

The New Deal shaped our nation's politics for decades, and was seen by many as tantamount to the "American Way" itself. Now, in this superb compact history, Eric Rauchway offers an informed account of the New Deal and the Great Depression, illuminating its successes and failures.

Was love invented by European poets in the Middle Ages, or is it part of human nature? Will winning the lottery really make you happy? Is it possible to build robots that have feelings? In this Very Short Introduction audiobook, Dylan Evans explores these and many other intriguing questions in this guide to the latest thinking about the emotions.

Sigmund Freud revolutionized the way in which we think about ourselves. From its beginnings as a theory of neurosis Freud developed psychoanalysis into a general psychology, which became widely accepted as the predominant mode of discussing personality and interpersonal relationships. Anthony Storr goes one step further and investigates the status of Freud's legacy today and the disputes that surround it.

Psychology is part of everyone's experience: It influences the way we think about everything from education and intelligence, to relationships and emotions, advertising and criminality. People readily behave as amateur psychologists, offering explanations for what people think, feel, and do. But what exactly are psychologists trying to do? What scientific grounding do they have for their approach? This Very Short Introduction explores some of psychology's leading ideas and their practical relevance.