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あらすじ・解説

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

©2016 Phil Knight (P)2016 Simon & Schuster

批評家のレビュー

"Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)

カスタマーレビュー

総合評価

  • 5 out of 5 stars
  • 星5つ
    5
  • 星4つ
    1
  • 星3つ
    0
  • 星2つ
    0
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ナレーション

  • 5 out of 5 stars
  • 星5つ
    5
  • 星4つ
    1
  • 星3つ
    0
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    0
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ストーリー

  • 5 out of 5 stars
  • 星5つ
    5
  • 星4つ
    1
  • 星3つ
    0
  • 星2つ
    0
  • 星1つ
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レビューはまだありません。
並べ替え:
  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Brock
  • 2016/06/02

A must listen to book- It's the perfect biz memoir

This book was full of everything I ever hope for in a book. It was super interesting, and hard to put down. Iit was funny, and I found Knight to be a person I was cheering for throughout the book as he faced one trial after another. It was a truly inspirational story. I wish everyone I know could read this book

It was also an awesome business book. It discussed significant business challenges Nike faced throughout its journey to becoming the world leader it is today. As a business owner I was very interested to read about the number of times it seemed as though Nike may need to close down due to challenges it faced, yet each time they found a way to overcome the problem. It is an amazing story of Knights resolve to never give up. I also loved hearing about Knight's leadership style of allowing the voices of his employees to be heard, even when they ran counter to his ideas. I think this is a must read for business owners, but everyone who's heard of Nike will enjoy it too.

The only negative about this book is that it's not nearly long enough. I would love to hear there will be a sequel to this book. There are so many aspects that could be delved into more deeply, and with the way Knight wrote this book I know they would be just as riveting as everything in this book.

32人中32人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Dan D
  • 2016/07/07

Just read it. (or listen, whatever)

I don't typically review books that I've read or listened to. Even the ones I love. But this one is different. I couldn't be more grateful for having come across this story. One of those perfect books at the perfect time. As I listened to the last hour I had to pull my car over and just absorb it all. And I had tears rolling down my cheek. I hate being a softy but this story hit me at a time when I needed to hear it. All entrepreneurs should take this one in. This is the inspiration I needed to keep the grit alive. Thank you Mr Knight!

31人中30人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    4 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • Daryl
  • 2017/03/19

Highly readable autobiography

I don't know much about Nike - aside from the fact that I owned a pair of Nike street shoes that lasted me longer than any pair of shoes I ever owned.
This book is a terrific look at the origins of Nike - the bluster, the bravado, the fear, the mistakes, everything that went in to the birth of a billion-dollar company.
Phil Knight is not always likable, but he has a way of introspection that is both charming and accessible. He acknowledges his mistakes - even big ones - with a combination of humour and regret. Sometimes the only way to proceed is forward, and that's what he's done. It's amazing that a billion-dollar brand came out of - in its beginning - the trunk of a car supplying someone else's shoes.
I also found that Phil Knight described the world events surrounding him and his little company in the early days. It provides more than a glimpse of Blue Ribbon (which became Nike), but how it had to adapt to the changing world around it.
I understand why all of the origins of the company were detailed - leaving something out wouldn't have worked - but I would have preferred more than an epilogue detailing the last 25 years of Nike. Even adding another 1-2 hours to this accessible, compulsively readable book would have been less jarring than having it jump forward from 1980 or so to 2007.
But this is a minor quibble with a riveting book with a terrific narrator.

7人中7人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Chris
  • 2016/07/09

Breathtaking

The best book I have ever read. Thank you Phil Knight for taking the time to inspire, comfort, or warn us all out here. Thank you.

13人中12人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Ignacio J Fanlo
  • 2016/07/06

Fantastic listen

Couldn't wait to hear the next chapter. Engrossing and inspiring. I recommend everyone that likes audio books and Entrepreneurship list be to it.

11人中10人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Andy
  • 2016/05/30

great story about building a business

This was a super close up view of how Phil Knight and his gang built Nike. What I found most interesting was Knight's play-by-play on some of the key moments...what he was thinking and why he chose the path he took.

17人中15人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Mark
  • 2016/07/17

Just do it

This book is the story of the man who built the Nike shoe Empire. It had never occurred to me that I was a Nike customer, but during the course of the listen I realised that I own 3 pairs of Nikes (a pair of golf shoes and 2 pairs of ‘trainers’), so they’re obviously sufficiently globally ubiquitous to have had an impact on my life. When I started at University, in 1980, I remember my new friend Jez Brown showing me his pair of Nikes as if they were something special. At the time they seemed a bit odd and I wasn’t sure if they would catch on or just be a flash-in-the-pan. That was my first exposure to the brand.

The story of Nike starts in 1962, the year I was born, when an ambitious young man, passionate about running, has the wild idea of going to Japan to import running shoes, pretending that he already owns an established shoe business in the US. He throws his heart and soul into building this business, recruiting a posse of similarly devoted eccentric characters along the way. He’s always up against adversity, always on the brink of bankruptcy – but somehow he survives and scrapes through to the next phase, even though selling the shoes is never a problem. The problems are always supply and cash flow.

The book ends in 1980, when Phil and his band of odd-bods finally yield to the pressure to allow Nike to go public. This is something they had resisted because they liked the home-spun ethos of the company. Once the company went public it signalled an end to the author’s financial worries (he instantly became a very rich man), an end to the company’s constant battles against adversity, and an end to the story (apart from an epilogue).

This is a great listen. Completely compelling and entertaining from the first to the last word. Recommended.

28人中24人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Amin
  • 2016/05/29

Epic book - absolutely loved it!!

As an entrepreneur, I identified with this book like no other that I've read - the well written narrative makes reading this book like living the experience moment to moment - wow.

15人中13人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Davine
  • 2016/07/09

A Must Read For All Entrepreneurs!

Shoe Dog is highly transformational and inspiring. It will move you and keep you engaged the whole time. Usually I'd pace a book throughout a week or so, however I couldn't resist the urge to binge chapter to chapter. I can truly say this book has changed my life for he better!

3人中3人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Vonarmen
  • 2016/07/03

Great writing

Well written and highly engaging. A modern classic business adventure - with heart. Nike's rise from class project to IPO.

2人中2人のお客様がこのレビューが参考になったと答えています。

並べ替え:
  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • AJ the Tramp
  • 2018/02/07

Wow. 10/10. A must for entrepreneurs...

What an amazing book. I had no idea about Nike until I read this. What a book. Buck Knight's grit and determination. What a guy. Complete new view of Nike and great read for entrepreneurs who are stuck in the daily drudge of making it work. Genuinely gutted this book is over. Well written. Laughed, smiled and genuinely cried... Fantastic. 10/10.

3人中3人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • phil chadwick
  • 2017/07/08

Fantastic story - beautifully written

Phil Knight has a real gift for writing, wonderfully written for someone who is not a professional writer. The story of Nike is inspiring - the guts and bravery shown by all involved is astounding.

This book definitely made me laugh and nearly made me cry. Both Phil Knight and this story are truely authentic, a refreshing change from the modern era of entrepreneurs whose anecdotes and perspectives are tainted by vanity and insecurity.

Bravo

4人中3人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Amazon Customer
  • 2017/09/05

Fantastic! A great read

Never really knew about the history and origins of how the Nike brand started - what a story!

3人中2人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Ally
  • 2019/01/21

Phenomenal

Truly enjoyable listen with a number of powerful lessons. Success, it seems, takes an unusual path with lots of risk.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Mrs AK
  • 2019/01/15

inspiring

Absolutely addictive and super inspiring book.

Great book that surprised me throughout.... i highly recommend.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Ben Brophy
  • 2019/01/13

Inspiring, insightful, empowering

A fascinating account of how this international household brand came into being. The trials, tribulations, multiple set-backs, successes, skullduggery of international business, kinsmanship & heart, soul, blood, sweat & tears behind the success.
From the origins through to 2018. Recommended!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Blanka Volna
  • 2019/01/13

Real Entrepreneurship and resilience

Real page turner I didn't want to stop it playing and on a few times fallen asleep while listening. Phil is amazing narator he shares everything with the reader, doesn't hold back. Highs and lows of building up the business, all setbacks that are thrown in his way. But he doesn't stop and follows his dream.
Shoedog is a must read for all budding entrepreneurs to see what's really going on behind the scenes and that success doesn't come overnight.

  • 総合評価
    3 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    3 out of 5 stars
  • Amir Karim
  • 2019/01/12

Audio issue

Audio was not up to standard due to performing reader, also story was not what i was expecting, not the best read.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • monkey37
  • 2019/01/12

What a book - the truth of business

Overall this is a great book.
It’s a story of ups and downs in business.
Certain parts were over detailed but were interesting neither the less.
A very good book to listen to.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Anonymous User
  • 2019/01/10

Nike

I had no reason to dislike Nike previously, I just did - but after reading this book and getting a insight into how someone fought tooth and nail to make the dream come true - guess what I purchased a pair of Nike trainers yesterday... amazing! Looking forward to listening to it again !

“ those trees will be 1ft taller this time next year “

並べ替え:
  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • 匿名
  • 2018/04/17

<br />

Very interesting book. I very much enjoyed learning the history of such an iconic brand. Fantastic narantion also!

2人中2人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • 匿名
  • 2018/05/03

One of the most amazing stories ever!

One of the most amazing stories told by a truly inspired entrepreneur. Delving into the why a peraon does anything remotely crazy, Phil is able to uncover some of those common threads that made his crazy idea seem like an inevitable outcome. Written and told with poetic grace!

1人中1人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • 匿名
  • 2019/01/21

Incredible

As an aspiring clothing entrepreneur, this was an amazing book into the insights and struggles of creating a brand.. the story is mind blowing because of the honesty and transparency.. the narrator paints the picture beautifully.. you'd be crazy not to listen to it, and inspiring journey. 11 out of 10.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • OzzyGuy
  • 2019/01/08

love the story. but the story end in 1980.

love the story of Nike. but it ends in 1980. there is not much info about Nike from 1990s to 2010s

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Camilistico
  • 2019/01/08

Just Do it

The best book I've listen In a while, I've always been in love with nike for some reason it always spoke to me as a brand, but to hear the story the struggle and how it came to be was amazing also it was really insightful to hear Phil talk honestly about how he felt, honestly I can't really express in world but some of the stories actually made me cry of joy I could honestly feel partly how he felt in some of the instances just amazing

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Spencer
  • 2019/01/02

Great Story

Brilliant story with some great take aways and life lessons. Phil Knight has worked his magic again. Well worth listening to.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • 匿名
  • 2018/12/25

great book

I really enjoyed hearing the struggles that Nike went through during their journey and seeing the success it is today.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Amit Singh
  • 2018/12/22

Wonderful story; feels like we have lived through every moment as a Part of the Nike team

Loved the narration. Every bit of it felt like I was right there, living in the moments faced by by the Nike team. A very inspiring story giving immense details of the ups and downs faced by a company. The hardships faced before and after going public. We may see only the tip of the iceberg above the water level, but the amount of hardships faced, sacrifices made are unbelievable.
A must read / listen for any entrepreneur or an individual facing a tough time in their own business.
Thank you for such a good book.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Amazon Customer
  • 2018/12/14

Great read and listen

Terrific insight into the early days of Nike and the value of persevering. Great value to those starting out to understand the hurdles you will face building a business

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • 匿名
  • 2018/12/09

Just do it! (Just listen to it)

This book shows us that overnight success takes years to build. If success came easy, everyone would have it.