人気の ビジネス・キャリアオーディオブック

Here's how to liberate your customers from customer service, keep them happy, and control costs. Most customer-service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a...

Dive into strategic marketing with "Strategic Marketing Metrics: Maximizing ROI and Performance" by Saboosh Hasan. This comprehensive guide takes you through modern marketing metrics and strategies, equipping marketers, business professionals, and entrepreneurs with the knowledge and tools...

Marketing Principles Plus AI traces the evolution of marketing from ancient trade and storytelling to the age of algorithms, revealing how the timeless principles of persuasion—attention, trust, empathy, and storytelling—adapt to each technological era.

Why customer retention is the new acquisition. If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a...

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give listeners a set of practical steps for coming up with powerful new ideas....

Enduring management wisdom for today's leaders from Peter F. Drucker Peter Drucker's Five Most Important Questions provides insightful guidance and stirring inspiration for today's leaders and entrepreneurs. By applying Drucker's leadership framework in the present context of today's leaders and...

A story can change your heart. It can touch your mind. It can free your soul....

Everyone is now a project leader—learn how to manage them more effectively. If you read (or listen to) nothing else on managing projects and initiatives, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help...

A Bigger Vocabulary = A Brighter Future Words. They're the foundation of nearly everything of value in our world. They have the power to create and the power to destroy. The power to inspire and to terrify. The power to enlighten and also to obscure. And, more specifically for you, they have the...

Embark on a transformative journey toward financial abundance with Wallace D. Wattles' timeless classic, "The Science of Getting Rich." Originally published in 1910, this groundbreaking work continues to inspire and guide individuals worldwide in their pursuit of prosperity and success.

Decades of research on achievement suggests people at the top of their game tend to reach their goals because of what they do - not because of who they are. In this short, provocative, and useful HBR Single, motivational psychologist Heidi Grant Halvorson translates the psychological secrets of...

Ninety-five percent of what people think, feel, and do is determined by habits. Habits are ingrained but not unchangeable - new, positive habits can be learned to replace worn-out, ineffective practices with optimal behaviors that can cause dramatic, immediate benefits to the bottom line. In...

What does it mean to be yourself at work? As a leader, how do you strike the right balance between vulnerability and authority? This book explains the role of authenticity in emotionally intelligent leadership. You'll learn how to discover your authentic self, when emotional responses are...

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your...

The 80/20 Rule: Learn How to Leverage the Power of the 80/20 Rule to Transform Your Life The 80/20 Principle, also known as the Pareto Principle, is a powerful concept that has been widely applied in various fields such as economics, business, and personal development. The principle states that...

THE NEW YORK TIMES, USA TODAY, AND WALL STREET JOURNAL BESTSELLER Dr. Kai-Fu Lee—one of the world’s most respected experts on AI and China—reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace. In AI Superpowers, Kai-fu Lee argues powerfully that...

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your...

Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws. This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun Tzu, Carl von Clausewitz, and...

When Before You Quit Your Job was written and published, it was a guidebook for aspiring entrepreneurs. Today - with the job market in shambles, overseas outsourcing and high unemployment - it can be a path to the salvation so many are looking for: A way take control of their life and use their...

The guide to shortening your execution cycle down from one year to 12 weeks Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book...