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Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

With The Essential Deming, Fordham University professor and Deming expert Joyce Orsini draws on a wealth of previously unavailable material to present the legendary thinker's most important management principles in one indispensable volume. The book is filled with articles, papers, lectures, and notes touching on a wide range of topics, but which focus on Deming's overriding message: Quality and operations are all about systems, not individual performance; the system has to be designed so that the worker can perform well.

Improve your personal relationships! Most people’s lives are complicated by family relationships. Birth order, our parents’ relationship, and the “rules” we were brought up with can affect our self-esteem and relationships with spouses, children, and other family members. Family of origin therapy and techniques can help you create better relationships.

In How to Read People like a Book, we will go deep into exploring body language - not just to understand people, but to also connect with them. After all, why do we find the need to interpret and understand what people say and do? Because, we want to connect with them, create relationships, and be part of a community.

The Great Courses has produced thousands of lectures that have introduced millions of lifelong learners to some of the biggest and most fascinating ideas that humans have ever thought. Now, enjoy 36 lectures specially curated from some of our most popular courses and get an interesting learning experience across a wide range of disciplines.

Fifteen year-old Miri lives in a desert village called Boreala, which competes with the city of Stratos for Rain - the equivalent of Holy Water. During a confrontation while gathering Rain, Miri accidentally kills a citizen of Stratos and unintentionally starts a heinous war. Now it is up to her to find the God of Rain, Kalono, and ask him for an invention that can bring both peace and war before Boreala is destroyed.

Follow the step-by-step guidance of this time management manual and learn how you can improve your everyday life and overall happiness. Written for anyone who suffers from "time famine", this essential handbook provides simple, effective methods for successfully taking control of one's...

This is the remarkable story of one endearing dog's search for his purpose over the course of several lives. More than just another charming dog story, A Dog's Purpose touches on the universal quest for an answer to life's most basic question: Why are we here? Surprised to find himself reborn as...

Dr. Dyer reads his collection of over 200 insightful quotes and observations. You are at once a beating heart and a single heartbeat in this body called humanity...

THE RECORD-BREAKING, #1 NEW YORK TIMES BESTSELLER – OVER 35 MILLION COPIES SOLD The first book by Wayne Dyer, author of the multimillion-copy bestseller Pulling Your Own Strings and national bestsellers There’s a Spiritual Solution to Every Problem and Wisdom of the Ages, a positive and...

On Combat looks at what happens to the human body under the stresses of deadly battle and the impact on the nervous system, heart, breathing, visual and auditory perception, memory -- then discusses new research findings as to what measure warriors can take to prevent such debilitations so they...

“The problem of the twentieth century is the problem of the color line,” writes Du Bois, in one of the most prophetic works in all of American literature. First published in 1903, this collection of 15 essays dared to describe the racism that prevailed at that time in America—and to demand an end to it. Du Bois’ writing draws on his early experiences, from teaching in the hills of Tennessee, to the death of his infant son, to his historic break with the conciliatory position of Booker T. Washington.

More than half of American adults and more than 75 percent of young Americans believe in intelligent extraterrestrial life. This level of belief rivals that of belief in God. American Cosmic examines the mechanisms at work behind the thriving belief system in extraterrestrial life, a system that is changing and even supplanting traditional religions.

It didn't matter that the warrant was years old, or that Smoke Jensen had been cleared of all charges. A Texas bounty hunter named Bill Pike believed he could still collect a $10,000 reward for killing Jensen - and he intended to do just that. But when Pike and his men came calling, Jensen was nowhere to be found. So they took the next best thing - Smoke's woman - left behind a ransom note, and headed up into the Rocky Mountains. 

When an old friend’s family is massacred, legendary mountain man Smoke Jensen hits the vengeance trail. He’s soon riding into a bloody Colorado war that has militia cavalry volunteers and Kiowa warriors stalking each other across the territory — matching kill for kill, outrage for outrage. Defying both sides, Smoke uncovers a sinister conspiracy to set ranchers and Kiowas at each other’s throats. 

On the Western frontier there was no lawman more feared and respected than U.S. Marshal Bill Tilghman. But now Tilghman has found the body of a man left outside a Texas saloon. And with more than a strong hunch who the killer was, Tilghman starts tracking down a man just as legendary as he is: Smoke Jensen.

He was born in the Going Snake District of the Cherokee Nation - and forged a destiny as bold as his name. John Henry Sixkiller was as fearless as the came. He fought in the 2nd Cherokee Mounted Rifles, his father’s regiment during the Civil War. Served with the Longhorse Police in Indian territory upholding the law among five tribes in a time of violence and change. But now, Sixkiller faces his greatest challenge yet. 

The Vaccine Book offers parents a fair, impartial, fact-based resource from the most trusted name in pediatrics. Dr. Bob devotes each chapter in the book to a disease/vaccine pair and offers a comprehensive discussion of what the disease is, how common or rare it is, how serious or harmless it...

In this Pulitzer Prize - winning biography, Barbara Tuchman explores American relations with China through the experiences of one of our men on the ground. In the cantankerous but level-headed "Vinegar Joe", Tuchman found a subject who allowed her to perform, in the words of the National Review, "one of the historian's most envied magic acts: conjoining a fine biography of a man with a fascinating epic story."

The Mosquito was probably World War II's most versatile combat aircraft. This book contains hundreds of firsthand accounts from many of the two-man crews who flew in them; pilots and navigators. It portrays the dramatic experiences of flying in its many roles as pathfinder, night fighter, reconnaissance aircraft, precision bombing, and low-level ground attack aircraft. It describes many of the RAF's most audacious raids on prime, but difficult, targets where carpet bombing by heavy bombers was likely to be ineffective and cause unnecessary casualties to civilians.