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"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media...

YouTuber, social media star, and real life teenager Saffron Barker tells it like it is for people her age in this diary of her not so perfect life. #SaffronBarkerVSRealLife In a world of airbrushing and perfectly constructed social media lives, one girl is battling to make it through completely...

In this irreverent journey through the murky world of digital etiquette, WIRED's Victoria Turk provides an indispensable guide to minding our manners in a brave new online world. The digital revolution has put us all within a few clicks, taps and swipes of each other. But familiarity can breed contempt, and whilst we’re more likely than ever to fall in love online, we’re also more likely to fall headfirst into a blazing row with a stranger. Google’s unofficial motto is Don’t Be Evil, but sometimes that’s easier said than done. 

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. 

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. 

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

We live in the age of disinformation - of organized deception. Spy agencies pour vast resources into hacking, leaking, and forging data, often with the goal of weakening the very foundation of liberal democracy: trust in facts. Thomas Rid, a renowned expert on technology and national security, was one of the first to sound the alarm, even before the 2016 election. But this is not new. The story of modern disinformation begins with the clash between communism and capitalism after the Russian Revolution.

The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture.

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works. 

Online dating has moved from the fringe to the forefront, but many people still have no clue how to find their match in cyberspace. This powerful audio program presents a proven, easy, and fun method for finding love online, while steering clear of Internet dating hazards. Full of practical tips and techniques, this audio course will save you time and frustration by teaching a fool-proof strategy for succeeding at Internet dating.

A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we...

Brought to you by Penguin. At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day...

The rules of fashion have changed. The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the evolution of the Internet changed the way we buy and wear clothing? Superblogger Victoria Magrath reveals the pivotal moments that have...

After her father died in 2003, Susan Fensten turned to a genealogy message board to search for surviving relatives. Days later, she was delighted to receive an email from someone claiming to be a distant cousin. In fact, Susan had just been ensnared by a relentless sociopath. She soon became the target of an elaborate cyber-hoax involving dozens of frightening characters, including known sex offenders, who made threats of kidnapping, murder, rape, torture, and cannibalism. Remarkable in its complexity, this story of Internet stalking is also a harrowing tale of courage in the face of madness.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

I boken App, app, app! Handbok för dig med barn som älskar sociala medier hjälper Magister Nordström alla föräldrar som gått vilse i djungeln. Sociala medier är i dag något självklart för våra barn och ungdomar. Det är så de kommunicerar, skaffar vänner och har kul. Istället för att ständigt tjata om att de borde springa ut och spela fotboll eller hoppa hopprep, behöver vi bli delaktiga i deras liv på sociala medier.

Una guida e biografia al canale YouTube delle letture piu' seguite del web! Giulia Segreti è Audiolettrice Erotica, Doppiatrice e Youtuber. Lasciatevi sedurre dalla sua voce!

An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology and health. Internationally acclaimed behavioral scientist and social media expert Brian Primack, MD, PhD, believes we do not need to swear off social media...

*Now a major movie starring Seth Rogen, Paul Dano, Pete Davidson, Shailene Woodley, Sebastian Stan and Nick Offerman* The GameStop Short Squeeze and the Ragtag Group of Amateur Traders that Brought Wall Street to its Knees. Bestselling author Ben Mezrich offers a gripping, beat-by-beat account...

Der Beruf des Content Creators fasziniert heute, weil er besser als jeder andere die Entwicklung unserer modernen Gesellschaft widerspiegelt. Wir sind in ein Zeitalter eingetreten, in dem jeder die Möglichkeit hat, sich auszudrücken, seine Ideen zu teilen und ein breites und vielfältiges Publikum zu erreichen. Content Creator verkörpern diese neue Freiheit: Sie sind nicht mehr auf traditionelle Medien angewiesen, um gesehen oder gehört zu werden.

This is the ultimate guide to creating viral videos on YouTube by MrBeast (Jimmy Donaldson). He offers new employees unfiltered insights into YouTube production - Aiming to foster success by understanding his vision. This work is adapted from "How to Succeed in MrBeast Production", and internal guide for YouTube success/virality and serves as a collection of adaptable principles for your own YouTube production.

En este fascinante ensayo, el escritor y periodista Chris Hayes argumenta que nos encontramos en el epicentro de una transición definitoria, cuyo paralelo más cercano sería la transformación del trabajo en el siglo XIX. Hoy, nuestra atención se ha convertido en un bien de consumo, cuya extracción con fines de lucro es la responsable de que nos sintamos cada vez más alienados.

If you’ve ever wondered whether social media is worth your time as a business owner, this audiobook is for you. First Impressions of Social Media shifts the way you think about digital marketing, showing you why having an online presence isn’t optional—it’s essential.

Are you ready to launch your podcast—but feel overwhelmed by gear, tech, or where to start? Podcasting Made Simple is your no-fluff, step-by-step companion to launching, growing, and monetizing your podcast in just 30 days. This is more than a book—it’s your personal roadmap. Whether you’re a coach, entrepreneur, or creative with a message to share, you’ll learn exactly how to build a podcast that grows your audience, boosts your authority, and creates real income—even with just a few listeners.

If you’ve ever thought about starting a podcast—or growing the one you already have—this audiobook is for you. Podcasting Secrets for Success is your step-by-step guide to building a successful, professional, and profitable podcast… even if you’re starting from scratch. In this engaging and easy-to-follow listen, you’ll learn how to find your niche, create compelling episodes, attract a loyal audience, and turn your voice into income. From choosing the right gear on a budget to launching with confidence and making your first dollar, this audiobook walks you through everything you need to know.

How to Start a Social Media Management Business is your guide to building a business from the ground up. Whether you're an enthusiastic beginner or a seasoned pro looking to monetize your skills, this book provides instructions on launching, managing, and expanding a social media management business. Discover how to market your services, acquire clients, optimize operations, and scale your business effectively. Filled with practical advice, real-world examples, and the latest industry insights, this book equips you with the knowledge to create a sustainable and rewarding enterprise.

Unlock the full potential of Discord and transform your community into a thriving, dynamic hub with Mastering Discord! This comprehensive guide is your all-in-one resource for building, managing, and growing a successful Discord server—whether you're a hobbyist, gamer, artist, or professional.

Are you ready to turn your passion into profit and your content into a powerful brand? Content That Converts is the ultimate guide for creators, influencers, entrepreneurs, and storytellers who want to grow an engaged audience, monetize their voice, and build a content-driven business that lasts. Whether you're just starting out or looking to scale your platform, this book gives you the tools, strategies, and structure to transform your creativity into consistent income.

AI-Era Social Network reimagines social media for the Age of AI—built not to manipulate attention, but to foster truth, dignity, and civic trust. The book outlines a bold, ethical blueprint for a platform that combats misinformation with AI-powered truth layers, empowers users with personal AI companions, and redesigns conversations to prioritize empathy over outrage. It proposes a flexible identity model that balances privacy with accountability, and an open, decentralized infrastructure governed by users—not corporations.

In a world more connected than ever, we have never been more divided. The Echo Chamber Effect is a powerful and deeply thought-provoking exploration of how social media platforms quietly shape the way we think, feel, and interact. Drawing on psychology, technology, and human behaviour, Elira Fontayne exposes the subtle mechanics that transform our online experiences into self-reinforcing bubbles of belief.

A thrilling and intoxicating cat-and-mouse thriller about envy, revenge and the price of perfection, from the acclaimed author of THE GOLDENS IT SHOULD HAVE BEEN HER … For reluctant online sensation Crystal, university is her chance to escape the clutches of her controlling vlogger family. She...

A portrait of India in mid-sentence - caught between tradition and transformation, noise and nuance. From selfies and what they mean to the travails of modern love and the new vocabulary of politics, Santosh Desai returns to chronicle the invisible revolutions of Indian life with his signature...

Something strange happens when you look at a screen. You get caught in loops that drain your energy and chip away at your agency. If you find yourself doomscrolling, feeling scattered after every session, or noticing the beginnings of “brain rot,” this audiobook is for you.

In a world of constant online connection and interaction, finding peace and purpose can be difficult. Drawing on both the wisdom of ancient Buddhist teachings and modern psychology, Vincent Thibault offers a clear and compelling roadmap to help you transform the feeling of information overload into purposeful compassion.

Richard Ryan, a seasoned tech insider, unveils the hidden dynamics between you and Big Tech in The Warrior’s Garden. Rather than a call to abandon all devices, this book is a challenge to recognize how platforms like YouTube and Facebook subtly shape behavior and monopolize attention. Richard guides you through a personal assessment of your digital habits, offering tools to reclaim your time and mental space. With insights drawn from Richard’s years of experience in tech and media, The Warrior’s Garden empowers you to navigate the digital landscape with awareness and intention.

Wege aus dem Zeitalter der Lüge. Wem oder was können wir noch glauben? Digitale Neuheiten wie Social Bots oder Deepfakes, aber auch Täuschungen durch Medien und Politik erschüttern zunehmend unser Vertrauen in die demokratischen Institutionen. Die Verfassungsrichterin Elisa Hoven zeigt, worin die größten Gefahren dieser Entwicklung liegen und was wir tun müssen, um den gesellschaftlichen Frieden zu retten.

This book is not about the newest trends or the latest hacks. Instead, it revisits the early practices and principles that shaped social media, reminding us that the roots of Facebook, Instagram, YouTube, and more still matter today. If you’re searching for new tricks, this book is not for you. But if you want to rediscover the timeless foundations that built social media, then you’ve found the right guide.

Have you ever wondered why, despite all the new updates on Facebook, people often forget the simple foundations that made it powerful in the first place? Today, everyone talks about the latest features, algorithm changes, and new trends. But the truth is, Facebook was created many years ago, and its core foundations — the ones that built communities, businesses, and global connections — are often overlooked. This book is not about the newest hacks or the latest shiny tools. Instead, it takes you back to what mattered years ago and shows you how those same basics are still relevant today.