検索キーワード： 著者 "Elira Fontayne" すべてのカテゴリー

Have you ever walked into a store planning to buy one thing and walked out with a basket full? Or clicked “buy now” on something you hadn’t even considered until a flashing “limited-time offer” made it feel urgent? If so, you’ve been guided by the invisible currents of the psychology of selling. This book is not about shady manipulation or pushy sales tactics. It is about the subtle science of persuasion—those tiny nudges that marketers, advertisers, and salespeople use every day to shape your choices.

News Media Psychological Tricks: The Way They Shape Your Reality pulls back the curtain on the hidden techniques the news uses to influence how you think and feel. From the choice of a single headline word to the order in which stories are told, the media employs subtle but highly effective methods rooted in psychology. This book explores those methods and reveals how they work, so you can become a sharper, more critical consumer of information.

What if the most powerful force shaping the modern world was… nothing? We live in an age of deep uncertainty. Institutions are questioned, truths are fractured, and the search for meaning often feels more like a personal burden than a cultural inheritance. Yet few realise just how much of our present-day worldview is quietly shaped by a radical idea: nihilism—the belief that there is no inherent meaning, purpose, or absolute truth.

Have you ever walked into a fast food restaurant planning to grab something small and left with a super-sized meal, dessert, and maybe even a toy? It’s not just you—and it’s not just coincidence. Fast food chains are experts at subtly influencing your decisions. They use colour, smell, sound, urgency, and emotional cues to encourage you to spend more, eat more, and keep coming back. These techniques aren’t random—they’re carefully crafted psychological strategies designed to benefit the company far more than the consumer.