Audible会員は対象作品が聴き放題、2か月無料体験キャンペーン中

  • The End of Business as Usual

  • Rewire the Way You Work to Succeed in the Consumer Revolution
  • 著者: Brian Solis
  • ナレーター: Sean Pratt, Brian Solis
  • 再生時間: 11 時間 8 分

Audible会員プラン 無料体験

2024年5月9日まで2か月無料体験キャンペーン中!詳細はこちらをご確認ください
会員は12万以上の対象作品が聴き放題、アプリならオフライン再生可能
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『The End of Business as Usual』のカバーアート

The End of Business as Usual

著者: Brian Solis
ナレーター: Sean Pratt, Brian Solis
2か月間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥ 3,400 で購入

¥ 3,400 で購入

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批評家のレビュー

“To be successful in business, you need to see what others don’t. Start with this audiobook. Someone’s going to do it, why not you?” (Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet)

あらすじ・解説

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.

Its critical insights include:

  • Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
  • Consumer influence is growing, and businesses can use this to their advantage
  • Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers
  • Create a culture of change to earn trust, influence, and significance among connected customers
  • Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders
Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt

While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.

©2011 Brian Solis (P)2012 Gildan Media LLC

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