検索キーワード： ビジネスライティング

In Writing Rediscovered, author and writing scholar Elizabeth Wardle invites you to transform your approach to writing through nine powerful "threshold concepts." These foundational ideas will reshape how you think, feel, and act as a writer.

Are you feeling the pain of struggling to effectively write a book that can truly build your business? Do you find yourself agitated by the challenges of crafting a strategic writing system that converts readers into loyal customers? Look no further! Our comprehensive book, "Strategic Writing System: How to Write Your Book to Build Your Business," is the ultimate solution you've been searching for. In this powerful guide, we reveal the secrets of creating a book that not only showcases your expertise but also drives growth for your business.

This book doesn’t just tell you what to do but shows you exactly how to do it. From the very first chapter, you’ll discover an innovative approach combining emotional psychology, storytelling, and advanced persuasion strategies. You don’t need prior experience or endless hours of practice. Automatically, each chapter guides you step by step to master emotional copywriting and take it to the next level.

As an entrepreneur or business owner, how do you turn a goldmine of expertise and experience into a brilliant book that will build your business?

Glued to their screens for news alerts, financial traders must quickly decipher which ones are most reliable in order to make effective trading decisions. Journalists know that the headlines they craft must instantly grab the attention of a trader. This book focuses on the relatively unknown "Headlines" desk in newswire services, where journalists type breaking news for subscribers and the public. Drawing on their experiences as former Bloomberg headline writers, Chandran and Lyte reveal the processes of these teams that deftly link the two sides of news: information and interpretation.

The Empowered Job Seeker recognizes the toll that a career transition can take on you in a fast-changing, competitive job market. It shares a time-proven strategy, purchased by thousands of corporate HR Managers, to tactically guide you through each step of your journey to re-employment.

If you’re in business, you probably do quite a bit of writing. You write emails, sales copy, reports, executive summaries, blog posts, operations documents, memos and more. And each time you write, you’re seeking to inform and/or influence your reader. You are, in effect, performing. Publisher and exploratory writing coach Alison Jones wants to get you thinking about writing in a completely different way. Rather than a stage, she wants you to see the blank page as uncharted terrain, as an opportunity for you to explore what you DON’T know, rather than simply expressing what you DO.

You've spent years building your expertise, but here's the truth: If you're not the recognized authority in your industry, you're leaving money, clients, and opportunities on the table. That changes today. The 7 Day Breakthrough isn't just a book—it's a weapon. A no-nonsense, results-driven blueprint to create your business book in record time and transform it into a relentless lead-generation, authority-building, client-attracting machine.

It's Time to Lead Your Industry! All of us have a story to tell, and by telling that story we can set ourselves up for success in our field. In Write to Lead, expert ghostwriters Steven Heumann and Zach Cipriano set out to share all the secrets that will allow you to write your book yourself. The power of having a book in your arsenal cannot be overstated, and these two authors take you down the rabbit hole into the world of publishing, memoirs, and thought leaders. Now for the first time you can easily and effectively take your idea from inception all the way through to publication.

The ability to effectively absorb, retain, and apply knowledge isn't just valuable—it's essential. Whether you're a student facing exams, a professional staying current in your field, or simply someone passionate about lifelong learning, this book provides the research-backed strategies you need to transform your cognitive abilities.

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

Being the author of a published book unquestionably establishes authority, and today's non-fiction books might easily be referred to as the new business cards. The reason for being an author in the modern world is no longer about earning royalties but about establishing your brand by positioning you as an expert in your field.

Are you struggling to create a sales pitch that really resonates with your audience? Look no further than "Top Ten Things to Consider for a Great Sales Pitch"! This ultimate guide will take you through the ten most important steps to creating a sales pitch that will grab your target audience's attention and convince them to buy your book.

Why are you alive today and reading this book?How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling.Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological...

In his audiobook "Copywriting & Content Marketing Made Simple For Beginners: A Step-By-Step Handbook For Writing Highly Converting Content & Ad Copy," Ben Dean helps novices in the field understand the ins and outs of copywriting and content marketing. This thorough manual is designed with the novice in mind, dissecting intricate ideas into manageable steps that can be implemented right away. Dean begins by outlining the basics, including what content marketing and copywriting are and why they are so important to companies in the digital era. However, this audiobook is not just about writing.

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems.

If you want to get more clients without spam marketing, cold outreach, and relentless follow-ups, writing a "client-getting book" is the solution.

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization.

Unlock the strategies, tools, and mindset needed to become a successful author! Whether you’re publishing your first book or looking to take your author career to the next level, The Author’s Playbook is your ultimate guide. Packed with actionable advice, real-world examples, and step-by-step instructions, this book will help you crush holiday marketing and set clear goals for the new year.

Communication is the foundation of success in today's fast-paced, interconnected world. Effective Business Communications is your ultimate guide to mastering the art of clear, impactful, and strategic communication in any professional setting.

¿Parece que nunca tienes suficiente tiempo para hacerlo todo? Mantenerse al día con las tareas, los plazos y el horario de trabajo puede resultar desalentador. Este audiolibro te propone una serie de conceptos básicos. Aprenderás a: evaluar cómo empleas tu tiempo actualmente; priorizar tus tareas; planificar el momento oportuno para trabajar en cada una de ellas; evitar las indecisiones y las interrupciones.

En StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que...

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

With over twenty years of personal experience in sales training, operations, and sales leadership, Richard Harris is ready to help you do just that. The Seller’s Journey is your guidebook to Richard’s N.E.A.T Selling philosophy, methodology, and process. By bringing together his thirteen sales tactics with insights from psychology and his own life, Harris provides you with a sales compass that helps to orient you on your own journey and bring your own authentic self to the process.

The Complete Book of Grant Writing is the ultimate grant book that shows you how to write a grant proposal if you're seeking funding through government grants, foundation grants, and specialty grants. Grant proposal writing is an intricate process where any bits of misinformation or formatting errors can mean the difference between securing funding or not. Professional grant writer Nancy Burke Smith and philanthropy consultant and grant maker E. Gabriel Works unveil the secrets behind how to find and successfully apply for grants.

The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact: "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.

The best students, the top performers, the quickest learners - it's not by luck. They know what they're doing, and you can be like them too. We've never been taught how to learn. Yet learning is the keystone to any goal you want to achieve. Let's start changing your life with this very book. A learning structure and framework that takes you from A-Z, in what to do and how to approach it.

Longlisted for the Porchlight Business Book Award and The Non-Obvious Book Award Wedding toasts, website copy, social media posts, even holiday cards—you’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication. You’ll never write an...

Are you ready to tap into the full potential of your email list without burning it out? Monetize Your List introduces a smarter way to turn subscribers into loyal customers, using an engaging and effective framework: The Diamond Customer Journey Map. This powerful strategy doesn’t just boost sales; it strengthens trust with your audience, keeping them engaged and enthusiastic about what you offer. You’ll discover how to invite your subscribers to the next step with a sense of excitement, instead of overwhelming them with aggressive sales tactics.