Leaders, business owners or people who want to get things done effectively need strong writing communications skills. This book offers useful insights into how to make your writing more persuasive and memorable. These are the tips, advice points, and examples of an expert communicator. Whether it’s persuading through newspaper “op-eds,” speeches, or even during crisis communications, “A Wordsmith’s Work” will improve the success of your message and enhance the reputation of your chosen messenger. Author Mark Weaver has counseled thousands of clients all across America. He worked one-on-one with the Great Communicator himself, President Ronald Reagan. NBC News in Charlotte, North Carolina called Weaver "one of the nation's foremost experts in crisis communications." His weapon of choice: powerful words. Words that persuade, inspire, and amuse. That's why Mark Weaver is sought out by corporate leaders, university presidents, and public officials all across America for high-level counsel on how to communicate better.

Weaver’s spot-on use of words that move people and change minds is on display throughout this book:

•His early work as a writer for hire: “The prose was workmanlike and passable for the tasks I was assigned. Some projects were fun to write. Others felt like ten miles of bad road.”

•The need to have a different viewpoint before writing an op-ed: “Op-eds advancing the conventional wisdom don’t offer anything interesting to the readers of newspapers. We all agree motherhood is a good thing. Everyone wants to thank our troops for their service. The duck-billed platypus is sadly misunderstood. Thus, op-eds about those topics are less likely to be published.”

•The difficulty of writing: “Each time a notion pesters me into action and I finally sit down to square off against a menacing blank screen and toothy keyboard, I boldly aspire yet again to the calling of wordsmith. This book chronicles those journeys of composition."