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Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force.

Chasing Hollywood is not just a marketing book. It is a memoir wrapped in the cultural phenomenon of films that have shaped our lives. Learn timeless lessons about the remarkable hard work and genius artistry that went into the creation and promotion of movies we love. Films that served as...

In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success – at a fraction of the cost. Big Brand Marketing features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilise the lessons from these masters of storytelling for your own business.

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for...

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health.

In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online.

ヨーロッパで大ベストセラーになっており、９年連続で年間ベストセラー入り。１９秒に１冊のペースで売れているという、全世界５００万部のベストセラー。渡されたメニューには、“人生を変える３つの質問”が書かれていた。

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

What does it mean to make a brand “believable,” and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore! This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands.

Most tech ventures fail to stand out or connect meaningfully with customers until it’s too late. What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought after the product is built. Too many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products.

Podcastは、いま最も手軽で効果的な情報発信ツールとして注目されています。スマホさえあれば、誰でもすぐに番組を始められる。そして一度リスナーの心をつかめば、長く聴き続けてもらえるメディアでもあります。

As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions.

In Let's talk about Brands nimmt dich Ugur Erdem mit auf eine faszinierende Reise durch die Welt der bekanntesten Marken unserer Zeit. Dieses Hörbuch versammelt 1.000 kurze, überraschende und leicht verständliche Fakten zu den 100 größten Brands der Welt. Du erfährst, warum Logos so aussehen, wie sie aussehen, welche Entscheidungen hinter ikonischen Markenmomenten stecken und wie Storytelling, Design und Psychologie globale Marken formen.

Military Creator Con is the home for military-connected creators. This channel spotlights veteran creators, active-duty creators, military spouse creators, and creators connected to the military community. You’ll find: - Long-form interviews and creator conversations - Podcast appearances and featured guests from the MCC community - Real lessons on content, community, mindset, and the creator journey We feature podcasters, YouTubers, filmmakers, writers, artists, entrepreneurs, founders, and digital creators across every discipline. Each episode explores what they build, how they build it, ...

Most organizations treat brand consistency as a strategic achievement. In fast-moving markets, it increasingly functions as a constraint.This episode explores why the brands winning today operate more like jazz ensembles than orchestras—holding a fixed core while allowing their expression to adapt to context. It examines the AI homogenization crisis, the complexity of building brands in Saudi Arabia's dual-reality market, and how to make the internal case for strategic inconsistency when every instinct in the room is defensive.The real risk is not sounding different. It is irrelevance that ...

Closing with Character is not a sales book. It is a book about what happens inside people when decisions are made under pressure. In high-stakes conversations, sales, leadership, negotiations, consulting, or influence, pressure is often mistaken for effectiveness. Scripts are sharpened. Objections are anticipated. Language is engineered to move people forward. And yet, many of those “successful” closes leave something behind: discomfort, regret, resistance, or mistrust. This book challenges that model.

Every day, thousands of creators upload videos that nobody watches. Not because the content is bad. Not because the niche is wrong. But because they're still playing by the old rules — on a platform that has already rewritten the game. YouTube has evolved. And Artificial Intelligence is the force driving that evolution. In YouTube AI Evolution, you'll discover exactly how AI has transformed the world's second largest search engine from the inside out — and how you can use that transformation to build, grow, and monetize a channel faster than ever before.

Most business books sell you a dream. This one shows you the math.

Ahmet Dogan, CEO of LeadGulls Digital Marketing Agency and a marketing consultant based in Toronto, shares advanced digital marketing strategies for CEOs and executives of large companies. In his podcasts he explores high-converting tactics for Google Ads, YouTube Ads, Meta Ads, SEO, AEO (Answer Engine Optimization), and AI search optimization. Each episode breaks down real campaign frameworks, scaling strategies, and demand generation systems used by top-performing brands to increase qualified leads, reduce acquisition costs, and drive big revenue growth in AI-driven marketing landscape.

Ahmet Dogan, CEO of LeadGulls Digital Marketing Agency and a marketing consultant based in Toronto, shares advanced digital marketing strategies for CEOs and executives of large companies. In his podcasts he explores high-converting tactics for Google Ads, YouTube Ads, Meta Ads, SEO, AEO (Answer Engine Optimization), and AI search optimization. Each episode breaks down real campaign frameworks, scaling strategies, and demand generation systems used by top-performing brands to increase qualified leads, reduce acquisition costs, and drive big revenue growth in AI-driven marketing landscape.