検索キーワード： マーケティング

東証プライム上場企業社長＆ビジネス書著作累計40万部＆SNS総フォロワー数20万人超の著者が送る、画期的な令和時代のマーケティング論！

◆「実務者が選ぶマーケティング本大賞 2025」大賞受賞！◆経営、事業、マーケティングで、成果を出したいすべての人へ「No.1ビジネス」をつくるための「最重要戦略」とは？

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

欧米の新常識！ マーケティングとITを繋ぎ収益を最大化する専門チーム●MOpsとは？企業のマーケティングプロセスをシステムで統合・最適化する概念、役割のこと。

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Machines talking meaningfully about what makes people tick? Yeah, it’s weird - and we love it. AIC is the podcast where machines make sense of the messy human world. Join AI hosts Artie Ficial and Ina Telligens as they break down complex theories, strategies, and innovations into snack-sized epiphanies. Think of it as a cheat code for curiosity: big-brain topics, simplified and served with a side of charm. Each episode transforms intimidating knowledge into something you can actually enjoy. Expand your mind, without the mental gymnastics.

Welcome to The Retention Growth Show, hosted by Manzoor Ali Khan – founder of RetentionScale.This podcast is your go-to source for mastering retention marketing, lifecycle automation, and scalable customer journeys that drive revenue for SaaS, D2C brands, and knowledge creators.Learn real strategies, case studies, email frameworks, and automation flows that turn buyers into loyal customers — without depending on constant ad spend.

For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction. Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision.