検索キーワード： ナレーター "Graham Rowat" すべてのカテゴリー

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Stoicism for Dummies will teach you the basic principles of stoic philosophy and show you how it can help you navigate the ups and downs of life. We all face challenges and setbacks, and, if we have the right mindset, we can sail through them with ease. This book offers a comprehensive look at Stoic philosophy, uncovering its strengths and attractions and shedding light on its limitations, both in the ancient world where it was developed, and in our world today. Learn how you can apply stoic principles for personal growth and better living.

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

The world is changing dramatically, and it's easy to be alarmed and lose focus of what matters most. Don't fall into that trap! Build leadership skills, boost productivity, and learn and apply the time-tested principles of The 7 Habits of Highly Effective People.

There are thousands of books on millionaire thinking. The knowledge they offer isn't enough to get you to the highest ranks of wealth. The richest people of our times are billionaires. Only one in five million world citizens belongs to this group. Billionaires are extremely rare, and their mindset differs hugely from that of ordinary millionaires.

This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. You'll understand what it takes to successfully transition to the new system of growth without killing your existing business. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

The best strategic negotiators take advantage of self-esteem or self-image issues they uncover in their negotiating partners. These professionals have mastered more than the tactics. They have mastered the inner game of negotiating. You can, too.

Here are the greatest stories of one of the greatest writers working in any genre today. All ten of the stories gathered here are Hugo or Nebula award winners - some even have the distinction of winning both. With a new Introduction by the author and personal afterwords to each story, plus a special look at three of Willis' unique public speeches - this is unquestionably the collection of the season, an audiobook that every Connie Willis fan will treasure.

Renowned consultant and author Peter Block delivers the latest and fourth edition of his bestselling Flawless Consulting, an intuitive and insightful step-by-step guide to the five phases of effective consulting. The book offers a deep exploration of the skills, tools, and behaviors required to successfully influence others. You'll see exactly what you need to say and do to help others achieve their goals, whether you are an internal or external consultant or anyone in a leadership position who wants to build effective partnerships in business, healthcare, education, or community work.

Anxiety has many faces. There's more than a dozen recognized categories of anxiety, but they all have one thing in common—they all get in the way of living your life. Written by psychologist and anxiety expert David A. Clark, this essential guide offers targeted, proven solutions to take charge of your anxiety—and your life. This is What Anxiety Looks Like dives right into relatable case studies, using a story-based approach to help you overcome the thirteen most common causes of anxiety, so you can live with less worry and fear.

The oldest mystery specialty bookstore in the world, The Mysterious Bookshop, has for most of its forty-five-year history commissioned an original short story as a holiday gift for its customers. Written exclusively for the store, the stories were given as a holiday gift to its customers as a thank you for their business, handed out or mailed between Thanksgiving and New Year's Day.

They are Microserfs - six code-crunching computer whizzes who spend upward of 16 hours a day "coding" and eating "flat" foods as they fearfully scan company e-mail to learn whether the great Bill is going to "flame" one of them. But now there's a chance to become innovators instead of cogs in the gargantuan Microsoft machine. The intrepid Microserfs are striking out on their own-living together in a shared digital flophouse as they desperately try to cultivate well-rounded lives and find love amid the dislocated, subhuman whir and buzz of their computer-driven world.

City of Hope, City of Rage gives a fascinating account of three turbulent and transformative decades in the history of Miami. Marked by mass immigration, racially motivated uprisings, economic inequity, rising crime, and social change, Miami's history from 1968 to 1994 saw the city evolve rapidly from a predominantly white city and vacation spot into a global, Hispanic-majority metropolis with an international tourist base. And yet Miami remains highly segregated today.

Dan S. Kennedy, joined by coauthor Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you'll learn to redefine the saying, "time is money."

Managing Priorities is your guide to prioritizing anything-anytime and anywhere. Harry Max digs into the best practices for prioritization at Apple, DreamWorks, NASA, Adobe, Google, Microsoft, and beyond, and brings them together in a single, practical method that you can apply step by step.

Tyrants on Twitter is the first detailed analysis of how Chinese and Russian agents weaponize Facebook, Instagram, Twitter, and YouTube to subvert the liberal international order. In addition to examining the 2016 US election, David L. Sloss explores Russia's use of foreign influence operations to threaten democracies in Europe, as well as China's use of social media and other digital tools to meddle in Western democracies and buttress autocratic rulers around the world.

Demographic trends—longer lifespans and declining birthrates—mean that this popular program now pays more in benefits than it collects in revenue. Without reforms, eighty-three million Americans will face an immediate benefit cut of twenty percent in 2034. How did we get here and what is the solution? In Fixing Social Security, R. Douglas Arnold explores the historical role that Social Security has played in American politics, why Congress has done nothing to fix its insolvency problem for three decades, and what legislators can do to save it.

Nevertheless comprises essays on Machiavelli and on Pascal. The ambivalent connection between the two parts is embodied by the comma in the subtitle: Machiavelli, Pascal. Is this comma a conjunction or a disjunction? In fact, both. Ginzburg approaches Machiavelli's work from the perspective of casuistry, or case-based ethical reasoning.