検索キーワード： ナレーター "Graham Rowat" すべてのカテゴリー

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

The world is changing dramatically, and it's easy to be alarmed and lose focus of what matters most. Don't fall into that trap! Build leadership skills, boost productivity, and learn and apply the time-tested principles of The 7 Habits of Highly Effective People.

Humans have long thought of their bodies and minds as separate spheres of existence. The body is physical. But the mind is mental; it perceives, remembers, believes, feels, and imagines. Although modern science has largely eliminated this mind-body dualism, people still tend to imagine their minds as separate from their physical being. Even in research, the notion of the "self" as somehow distinct from the rest of the organism persists. Joseph LeDoux argues that we have hit an epistemological wall—that ideas like the self are increasingly barriers to discovery and understanding.

Discover the secrets of written persuasion!

Do you struggle with your personal finances? Do you spend (or save) too much? Do you struggle with your money relationships and communicating about money issues with your children, parents, or spouse? Money Mammoth offers you a fresh and effective approach to managing your money. Incorporating lessons from psychology, behavioral economics, and financial planning, the distinguished authors lay out a step-by-step plan to understanding your financial behaviors and changing them for the better.

What happens in our brains to make us feel fear, love, hate, anger, joy? Do we control our emotions, or do they control us? Do animals have emotions? How can traumatic experiences in early childhood influence adult behavior, even though we have no conscious memory of them? In The Emotional Brain, Joseph LeDoux investigates the origins of human emotions and explains that many exist as part of complex neural systems that evolved to enable us to survive.

The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and mutual expectations, this book proves that before you can deliver a transcendent customer experience (CX), you must first build a superlative employee experience (EX). It's not about perks. It's not about creating a worker's utopia, and it doesn't mean that work must be easy; employees are responsible for managing expectations and meeting the organization's requirements

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

This audiobook is expressively for entrepreneurs and business owners who wear many hats - those who can't resist piling more responsibility onto his own shoulders, who has more great ideas than time and resources to take advantage of them, who runs (not walks) through each day. Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.

If you've ever pondered your existence over your morning coffee or considered the nature of crime and punishment, you're an amateur philosopher. In Philosophy For Dummies, Dr. Tom Morris delivers a refreshing and engaging exploration of the fundamentals of philosophy and shows you that philosophy can be fascinating and fun at the same time. You'll be introduced to topics like the meaning of life, religious belief, and ways to live in the most satisfying ways. You'll also learn about the insights of some of history's greatest philosophers.

During extraordinary moments of consciousness - shock, meditative states and sudden mystical revelations, out-of-body experiences, or drug intoxication - our senses of time and self are altered; we may even feel time and self dissolving. These experiences have long been ignored by mainstream science. Recent research, however, has located the neural underpinnings of these altered states of mind. In this book, neuropsychologist Marc Wittmann reveals how experiences that disturb or widen our everyday understanding of the self can help solve the mystery of consciousness.

Dan S. Kennedy, joined by coauthor Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you'll learn to redefine the saying, "time is money."

Stoicism for Dummies will teach you the basic principles of stoic philosophy and show you how it can help you navigate the ups and downs of life. We all face challenges and setbacks, and, if we have the right mindset, we can sail through them with ease. This book offers a comprehensive look at Stoic philosophy, uncovering its strengths and attractions and shedding light on its limitations, both in the ancient world where it was developed, and in our world today. Learn how you can apply stoic principles for personal growth and better living.

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

CONGRESS SHALL MAKE NO LAW RESPECTING AN ESTABLISHMENT OF RELIGION, OR PROHIBITING THE FREE EXERCISE THEREOF. Those words, scratched on parchment in 1789, open the US Constitution's First Amendment. From them, countless interpretations have been drawn.

They are Microserfs - six code-crunching computer whizzes who spend upward of 16 hours a day "coding" and eating "flat" foods as they fearfully scan company e-mail to learn whether the great Bill is going to "flame" one of them. But now there's a chance to become innovators instead of cogs in the gargantuan Microsoft machine. The intrepid Microserfs are striking out on their own-living together in a shared digital flophouse as they desperately try to cultivate well-rounded lives and find love amid the dislocated, subhuman whir and buzz of their computer-driven world.

An alien civilization offers the human race a deal—access to the Other Side and the extraction of its resources in exchange for technology and knowledge. Thanks to this, humanity opens up a whole new universe full of unusual opportunities. Alex, just starting out as a prospector, sets off to the Other Side for the first time, but during the journey he finds himself in an unknown and extremely dangerous area, from where he can only escape over the bodies of his enemies.

From the cockpit of an F/A-18 Hornet, U.S. Navy Commander Frank Weisser conveys the lessons he learned flying as the Lead Solo for the Blue Angels, on multiple combat deployments, and as stunt pilot for Top Gun: Maverick. Each chapter opens with a flight sequence and describes a lesson, skill, or value that Weisser learned in the sky and that carried him through a life of service with the Navy: finding focus, developing trust, opening communication, overcoming adversity, facing failure, and recognizing courage within oneself.

Combining ancient epic and myth with analogies from biology and the natural world, Joel P. Christensen explores the creative process and how narratives develop. This bold work urges listeners to treat narratives as living things with their own agency in the world.

Lawyer Jason Feldman finds his girlfriend, Emily, dead of a fentanyl overdose. She was the best thing that happened to him since being forced to rebuild his life, struggling to stay sober after being falsely accused of murder, and being suspended from the practice of law. When the police write Emily’s murder off as accidental, Jason and Emily’s roommate, Delaney, begin their own investigation. Together, Jason and Delaney uncover a dangerous secret that endangers not only their lives, but the lives of those around them.