A practical guide to developing the single most important skill for success in life and work – telling your story – from the inspiring social media sensation and No.1 bestselling author of What’s Your Dream?

Your story is a part of you, and as Simon Squibb has learned through his own success as an entrepreneur, knowing how to tell it is often the difference between those who succeed and those who don't. A good story – told in less than a minute – can galvanize people into action, whether to believe in you as a person, buy a product, invest money, or provide priceless advice.
To succeed in life, you need something that motivates you each day, fills you with purpose, and allows you to live on your own terms. A dream is necessary, but not sufficient. That dream will only succeed when other people support it.
Squibb’s first book, What’s Your Dream? has inspired hundreds of thousands of readers to roll up their sleeves and get to work on their dreams. Now, in What’s Your Story?, he shares the formula for getting your dream out of your head and into the world.
Squibb breaks down the elements of a powerful story. He shows readers how to abandon unhelpful narratives and find ones that will win over potential customers, employees, investors, partners, and superfans. You’ll learn how to:
· Harness pain, proof and passion to build a compelling narrative
· Craft hooks and create story loops to gain and retain people’s attention
· Grow an audience into a community, as bystanders become supporters and supporters become fans
· Earn credibility through authenticity to win the trust of your audience
Based on Squibb’s thirty years of hard-won experience in business, and drawing on his unique expertise telling viral stories online to millions of people, this book gives you the tools – and confidence – to master your own story and bring your dream to life.
Simon Squibb, with more than twenty-two million followers across social media platforms, helps millions of people every month realize that they should have a dream – and shows them how to make it happen. He is known for his viral street videos and interviews. The founder of HelpBnk, a free community-driven platform where entrepreneurs support one another, Simon started his first business while homeless at age fifteen. He is the bestselling author of What's Your Dream?, which has been translated into over thirty languages.

© Simon Squibb 2026 (P) Penguin Audio 2026