『The Unlock with Oliver Bruce』のカバーアート

The Unlock with Oliver Bruce

The Unlock with Oliver Bruce

著者： Oliver Bruce
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概要

What does it really take to build a business that wins?

The Unlock with Oliver Bruce is a series of candid conversations with business founders and entrepreneurs, covering the decisions, failures and uncomfortable truths behind their success.

As the founder and CEO of PinPoint Media, an investor and speaker, Oliver has spent more than a decade building, scaling and exiting businesses. In each episode, he looks at the marketing strategies, growth frameworks and scale-up methods that work in practice.

Expect unfiltered founder interviews, hard-earned lessons, and solo episodes where Oliver breaks down real business problems sent in by listeners.

Honest conversations and practical advice you can use to grow your business, or build your next venture.

Previously known as Success Is In The Mind.

Sponsored by Incard. All your finances. One platform. 2% cashback for year 1 on ads, SaaS, travel and other everyday business expenses. Uncapped. Promo code: UNLOCK2026

Links to Incard, Oliver's website, YouTube, the Brucey Bonus newsletter and socials are in every episode's show notes.

Find out more at www.oliverbruce.co.uk

© 2026 The Unlock with Oliver Bruce
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  • Zero Ad Spend, 1M+ Views: How to Build a B2B AI Brand With Guerrilla Marketing - RupertAI

    Zero Ad Spend, 1M+ Views: How to Build a B2B AI Brand With Guerrilla Marketing - RupertAI
    2026/10/22

    Send us Fan Mail

    If you want to grow a software business without outside funding or a paid media budget, this episode shows you how one founder did exactly that.

    James, founder of Rupert AI, joins Oliver Bruce to break down how a bootstrapped B2B SaaS business generated 1.1 million organic views in a single year. RupertAI protects brands by removing harmful social media comments in real time and surfaces the sales opportunities hiding in comment sections.

    James shares the honest reality of bootstrapping, why he has invested close to £300k over two years without raising, and the story behind the Rupert Scroll, a five-metre printout of negative comments that became the brand’s signature activation. He also explains why owning the tech stack beats vibe coding at scale, how he plans to reach £5m ARR with nine staff, and why every founder needs a line in the sand.

    Key topics covered:

    • How to bootstrap a B2B SaaS business without outside investment
    • Guerrilla marketing ideas for startups with no budget
    • How to grow organic reach before spending on paid media
    • Why low early pricing helps you gather product data
    • Vibe coding vs building a defensible SaaS product
    • How to scale to £5m ARR with a small team
    • Why founders should save into a pension early
    • Failing fast and knowing when to stop
    Key takeaway: You do not need a big budget to build a big brand. You need one memorable idea and the discipline to keep executing it.

    Sponsored by Incard. Sign up now. All your finances. One platform. For 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Here’s your promo code: UNLOCK2026
    https://www.incard.com/?fpr=theunlock

    More from Oliver:
    Website: https://www.oliverbruce.co.uk/
    Instagram: https://www.instagram.com/oliverbrucefounder/
    PinPoint Media: https://pinpoint-media.global/

    Connect with Oliver:
    https://www.linkedin.com/in/oliverbruceonline/
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