検索キーワード： 営業・販売

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Современные реалии таковы, что, оказавшись под натиском более агрессивных конкурентов, «мягкие» предприниматели очень скоро начинают нести убытки. Автор делится секретами созданной им уникальной зомбо-технологии, способной сдвинуть с места продажи любого продукта или услуги и придать мощный импульс развитию бизнеса. Система зомбо-продаж преследует только одну цель — продавать.

Are you tired of spending time and money on marketing that never converts to actual sales? Do you dread sales conversations, second-guess every word you write, and wonder why the clients you most want to help keep choosing someone else? After working with real clients across industries, testing frameworks live, and spending years studying the psychology behind why certain words cause people to buy, Kristin N. Spencer discovered that the missing ingredient in most sales strategies is not a better funnel or a bigger ad budget: It's professional curiosity.

This audiobook is narrated by an AI Voice. Most money advice comes in 2 flavors: the get-rich fairy tale and the vague pep talk. This book is neither. Inside are 300 named, numbered cash triggers, each with the platform to open, the exact price to charge, the honest time to your first dollar...

Your work is better than the other guy's. So why does the homeowner keep picking his truck over yours? If you run a home service business, you have felt that sting. The jobs you should win go to a contractor who does worse work but simply looks the part. You are not losing on skill. You are losing on branding, and most owners never see it happening until it has already cost them years.

The company that recruits the best wins. Not the one with the best product. Not the one with the best pay. Every company claims those. The teams that dominate door-to-door are the ones that turn every rep into a recruiter, and until now, nobody had written the playbook for how.

Twenty-five form fields. To buy one jar of peanut butter. That store was paying for ads. The ads worked fine. The store didn't. Chris Barin spent five years running an online food brand in Romania and took it to about EUR 700,000 a year. Almost all of the growth came from fixing what happened after the click, not from finding a cleverer ad. This is what he checks first, in order.

Аудиокнига озвучена автором. «Дорого!», «У нас есть поставщик!», «Отправьте предложение на e-mail», «Нам не надо!», «Я подумаю...»— клиент может сказать свое «НЕТ» продавцу десятками способов. Успешного продавца отличает умение выстроить диалог так, чтобы возражения вообще не возникли, и знание готовых ответов на все основные возражения, отговорки и отказы. Если, осуществляя холодные звонки или продавая на встречах, вы сталкиваетесь с возражениями и отказами—эта книга для вас!

Ditch the old sales playbook. For too long, professionals have been taught to prospect harder, pitch better, and close faster. But most people do not want to be sold to. They want to be understood, respected, and given the freedom to choose someone they trust. In Ditch The Pitch: Stop Selling. Start Serving. Grow Referrals., L. Paul Dorsey offers a practical, story-driven alternative to traditional sales mindsets.

What if the most valuable asset you own isn’t your business, your network, but the knowledge, experience, and perspective you’ve spent a lifetime building? Most people have far more value inside them than they realize. Years of experience. Hard-earned lessons. Patterns they can see that others miss. Problems they know how to solve. Stories, skills, scars, insights, and ideas that could help other people move faster and avoid costly mistakes. Yet much of that knowledge remains trapped in their head. The New Genius Code shows you how to change that. Justin Michael and Jeremy C.

Стив Бланк, гуру стартап-движения, говорит, что главное для начинающего предпринимателя—это «выйти из офиса», то есть начать напрямую узнавать у клиентов, что им нужно. Однако получите ли вы действительно важную информацию, зависит от того, какие вопросы вы будете задавать. Кстати, самый популярный вопрос—«Нравится ли вам наша идея или продукт?»—неверен. Это все равно, что спрашивать маму, по душе ли ей ваша идея: она любит вас и в любом случае похвалит, не желая расстраивать. Так же поступают и 99% клиентов.

Why do some brands earn a lasting place in people's lives while others—with bigger budgets and smarter technology—simply disappear? After thirty years building Fortune 500 brands, Kim D. Rozdeba is convinced the answer isn't strategy, data, or design. It's human truth. Human truths are the universal needs and emotions that cut across every culture, category, and generation—the desire to feel valued, the hope for a better tomorrow, the fear of loss, the longing to belong, the search for meaning.

El método salvaje para pasar de una mentalidad de escasez a una de abundancia. Si estás empezando en el mundo de las ventas, si tocaste fondo, si te sientes estancado o si tu negocio muestra resultados, pero quieres más, debes saber algo: esa inconformidad no es tu enemigo. Es un motor. Y...

This audiobook is narrated by an AI Voice. You picked up this book because the ground has shifted under the work you used to rely on, and you can feel that the predictable jobs, the office roles, and the digital tasks that paid the bills are being flattened by automation. You have heard the hype...

The art of capturing attention is constantly changing in today’s marketplace. And business owners are feeling the shifts. Audiences are demanding more and more from brands, businesses and creators. The winners are monetizing audiences and rallying them to action. The winners know which stories to tell. Without a clear narrative for your business you’re leaving your growth to chance.

Turn AI Into Income—Even If You're a Complete Beginner! Discover 27 profitable AI side hustles and learn how to use ChatGPT and powerful AI tools to build passive income, start online businesses, automate tasks, and make money from anywhere—without coding or technical experience.

The Intelligent Sales Professional: How to Smash Your Target by Developing Your Sales Skillset, Toolset and Mindset. AI can write emails. AI can analyse data. AI can produce account plans. But it cannot build trust. It cannot discover the real reasons customers buy, and it cannot replace the human skillset, toolset, and mindset that separate average sales professionals from those who consistently smash their targets. Technology will continue to transform the way we sell. The principles in this book will help you develop the human skills that technology can never replace.

You passed your real estate exam. You started closing deals. You told yourself the hustle would be worth it. And somewhere between your first sale and right now, you built yourself a very expensive, very stressful job with no benefits, no vacation, and no way out. Sound familiar? Courtney Levert has been selling real estate for 16 years. She built her business the hard way—no training, no systems, no roadmap—jumping when her mentors said jump, running when they said run, producing 50 to 75 transactions a year while everything else in her life quietly fell apart.

This audiobook is narrated by an AI Voice. You have a full-time job, a life, and an idea that will not leave you alone. Maybe it is a SaaS tool for a niche industry you know inside and out. Maybe it is a digital product for a community you belong to. The idea has merit. You can feel it. But...

How to Analyze People: This book will teach you 21 of the best techniques you can use to secretly analyze people and learn more about them, the same techniques the most successful FBI agents use on a daily basis. You'll also find real-life examples to better understand how successfully apply the...