検索キーワード： 著者 "Kim Rozdeba" すべてのカテゴリー

Why do some brands earn a lasting place in people's lives while others—with bigger budgets and smarter technology—simply disappear? After thirty years building Fortune 500 brands, Kim D. Rozdeba is convinced the answer isn't strategy, data, or design. It's human truth. Human truths are the universal needs and emotions that cut across every culture, category, and generation—the desire to feel valued, the hope for a better tomorrow, the fear of loss, the longing to belong, the search for meaning.

Branding Queens is a must-listen for any ambitious businessperson, especially a woman who wants to learn from the success of twenty women entrepreneurs who built iconic brands beloved by millions of customers. These self-made women defied the odds and persevered in a male-dominated business world to create enduring brand dynasties based on exceptional quality and services.

Transform your business into a legendary brand by following the red thread that connects powerful branding with captivating hearts and unwavering loyalty. LOYALNOMICS™: The Power of Branding is your ultimate guide to building a brand that survives and thrives in today’s fiercely competitive landscape.