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Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Unlock the secrets to confident and effective public speaking with How to English: Public Speaking and Presentation Skills. This comprehensive guide, packed with practical strategies and expert advice, is tailored for intermediate English learners looking to elevate their speaking skills, whether for academic, professional, or personal purposes.

Discute menos, habla más te ofrece estrategias fáciles de aplicar que cambiarán para siempre tu forma de comunicarte. Como abogado especializado en tribunales y experto en comunicación efectiva, Jefferson Fisher ha enseñado a millones de personas a discutir menos y hablar más. Ahora, ofrece un plan que te mostrará cómo transformar tu vida y tus relaciones de conversación en conversación.

Discover the fundamental principles of negotiation, explore specific strategies for dealing with various scenarios, and immerse yourself in case studies that illustrate essential concepts. With an ethical approach and a focus on building solid relationships, you will learn to apply power, influence, and empathy responsibly. Additionally, explore how technology is shaping the future of negotiations and how to adapt to emerging trends. This book is an invaluable resource for academics, professionals, and anyone looking to enhance their negotiation skills.

La meilleure leçon à retenir d’une école de commerce, c’est de comprendre ce qu’elle ne pourra pas vous apporter : l’expérience, indispensable pour réussir en entreprise et dans les affaires. Le bestseller international de Mark McCormack comble cet écart entre vos connaissances acquises et la pratique du monde des affaires au quotidien, de la gestion d’une entreprise au management.

Success in business isn’t just about what you know—it’s about how you connect. In today’s fast-paced, tech-driven world, genuine human relationships are the key to unlocking peak performance, strong teamwork, and lasting success. Cultivate is your go-to guide for turning everyday interactions into powerful, real connections.

¿Aspiras a mejorar tus habilidades comunicativas para influir positivamente en tu entorno?¿Estás preparado para transformar tus relaciones personales y profesionales a través de una comunicación efectiva? Si tu respuesta a estas preguntas es sí, entonces te invitamos a seguir leyendo… Diversos estudios han demostrado que una comunicación ineficaz es una de las principales causas de conflictos en las relaciones.

In his trademark communication style, Maxwell teaches the principles and practices of high-road leadership that can increase anyone’s influence and help them make their world a better place.

In this empowering audiobook, you'll embark on a transformative journey towards becoming a charismatic conversationalist. Whether you're in a professional setting, social gathering, or casual encounter, this guide will equip you with the tools and techniques to speak with impact and captivate your audience. Through insightful strategies and practical exercises, you'll learn how to overcome social anxiety, banish self-doubt, and project unwavering confidence.

When it comes to effective communication, a wise man once advised, “Be quick to listen and slow to speak.” If ever there was a time to employ such advice, it is today. In our modern society, we are conditioned from youth to expect constant distractions and interruptions. The result is an ever-shortening attention span which is potentially detrimental to our relationships, both social and professional.

Do you want to be “ahead of the curve” in business vocabulary in time for your next big company meeting? Do you want to “get the ball rolling” on improving your communication with employees, employers, and possible clients who will work alongside you? In the world of business and finance, proper communication is key to achieving success, expanding your frontiers, and reaching your goals.

Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types - Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid-back and friendly, and Blues who are analytical and precise - and explains how to identify and interact with each type of person.

If you often struggle to communicate effectively and end up losing your confidence, this is the book for you! From acquiring the basic skills for effective speaking to the art of communicating and delivering a talk, this book will guide you through developing confidence, earning the right to talk, choosing your subject and arranging your ideas and conversing with your audience.

No matter the industry or the position, business is built on relationships—and at the heart of all good relationships is good etiquette. Understanding good business etiquette skills and how to apply them to your job and your professional relationships is key to building a successful career. Work environments and the relationships we experience in them are complex. It’s important to know how to identify what type of environment and relationships you’re in and how to manage and adjust your behavior accordingly.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Are you tired of feeling overwhelmed and pressured at car dealerships? Do you want to confidently navigate the car buying process and secure the best deal possible? The Ultimate Car Buying Negotiation Guide is your step-by-step roadmap to unlocking savings and making informed decisions.

Stepping Up: From Valued Employee to Supervisor is your essential guide to launching your career and successfully transitioning from team member to team leader. In your hands you hold a blueprint, including the wisdom, strategies, and ideas for leading with impact. This comprehensive book covers the mental and emotional challenges of leadership, along with practical skills and strategies for success. You’ll learn to navigate leadership complexities with confidence and clarity through engaging insights and actionable advice.

Using accessible visual metaphors and concrete methods and examples, Design for How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

In this third edition of How to Talk to Absolutely Anyone, entrepreneur, business mentor, and international speaker Mark Rhodes delivers a practical yet accessible guide to break through barriers and make a connection. Whether you fear judgement and rejection, or just struggle to know what to say, this book provides listeners with the tools needed to navigate social situations.

Speak like a Lawyer: Write like a Lawyer: Communicate like a Top Legal Professional in the Digital Age aims to provide listeners with the essential communication skills necessary to excel as a top lawyer in the digital age—from arguing cases to presenting evidence and communicating with clients. Whether in the courtroom, during client consultations, or in written briefs, the power of well-crafted words can determine the outcome.