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Kindle出版の集客・マーケティングに特化した一冊。・電子書籍編・リスト取り編・メルマガ編・高額商品販売編の全４パートに分けて、高額商品が売れる濃い見込み客を集客する方法を解説します。

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. How can businesses break through to drive real change? The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators.

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

Using interviews with unconventional entrepreneurs, the author's own wide-ranging experience with weird jobs, and extensive research, 101 Weird Ways to Make Money reveals unusual, sometimes dirty, yet profitable jobs and businesses. Whether you're looking for a job that suits your independent spirit, or want to start a new business, this unique book shows you moneymaking options you haven't considered.

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will reveal how to change the way you think, the way you network, and the way you make a living.

Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.

Why do so many entrepreneurs found innovative enterprises, only to find themselves failing as leaders once the business gets off the ground? Because, according to Derek Lidow, being an entrepreneur is fundamentally different from being a business leader. In Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises, Lidow shows how to avoid the mistakes that confounded thousands of "geniuses" - even Steve Jobs - and become an Entrepreneurial Leader who combines the opposing natures of the entrepreneur and the leader.

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

Delve deep into the dynamic world of venture capital with this comprehensive audiobook bundle. "Venture Capital and the Finance of Innovation" demystifies the complex relationship between venture capital and groundbreaking innovations. In "The Business of Venture Capital," gain expert insights into the fundamental principles and practical approaches that shape the venture capital industry. Together, these audiobooks provide a holistic view of venture capital, covering both the strategic and operational aspects of funding innovative businesses.

Wie man in kürzester Zeit zum millionenschweren Unternehmer wird. Unabhängigkeit durch Selbstständigkeit – ein Traum, den viele Berufstätige hegen. Doch den Schritt in die Selbstständigkeit wagen nur die wenigsten und das zu Unrecht. Denn alles, was man für eine erfolgreiche Unternehmensgründung braucht, ist eine Idee mit dem Potenzial eines Millionen-Dollar-Geschäfts und die passenden Werkzeuge.

This comprehensive guide walks you through innovative, AI-powered income strategies using CHAT GPT. From creating online content and automated customer service solutions to personalized business tools, discover how you can leverage the power of Chat GPT to build a sustainable income. Whether you're an entrepreneur, freelancer, or someone looking to future-proof your career, this book offers practical steps and insights to help you succeed in the growing world of AI-driven opportunities. The future of money-making is here, and it's powered by artificial intelligence.

Are you ready to break free from financial struggle and step into true wealth — on your own terms? Women have been conditioned to play small, undercharge, overwork, and hesitate when it comes to money. But the world is changing, and the era of the Fast-Track Millionairess has arrived. This book is your guide to building wealth, success, and financial freedom—without burnout, guilt, or self-sacrifice. Inside Fast-Track Millionairess, you’ll discover: How to overcome self-doubt, imposter syndrome, and the “good girl” conditioning that holds women back.

Ready to turn ChatGPT into your personal income engine? This book is your ultimate shortcut to launching profitable AI-powered side hustles—fast. Whether you're looking to escape the 9-to-5, boost your existing business, or create a new stream of income from scratch, this book gives you the tools to earn, automate, and scale—all powered by ChatGPT.

The ChatGPT Hustler’s Bible is your no-BS blueprint for breaking free from the hustle trap and building real, scalable, unstoppable online cash flow, with tools that never sleep and systems that don’t care about your background, resume, or following. This is the playbook for underdogs, digital rebels, and solo tacticians ready to use ChatGPT not just to create, but to dominate.

Be Your Best Boss is the audiobook to help entrepreneurially minded professionals seize the opportunity offered by the current economic environment to begin a "second act" in their careers. This complete guide explores the full range of questions and concerns voiced by midcareer entrepreneurs, including: how to get started after a lifetime of having other bosses, risks and rewards of making the entrepreneurial leap, and the drawbacks to starting a business under the constraints of traditional start-up costs.