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In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda? "Il momento in cui assumi il controllo delle tue storie, assumi anche il controllo del tuo business e della tua vita". Ormai è risaputo che le storie sono lo strumento migliore e più innovativo in ambito di business e che lo storytelling è in grado di fare qualsiasi cosa, come aiutare i leader a potenziare le doti comunicative, motivare i team addetti alle vendite e ottenere nuovi clienti, strappandoli ai competitor.

Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method.

Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice.

Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be...

Peter Voogd, who has been labeled the leading authority for Gen Y leadership, reveals the exact strategies he's used to go from dead broke to over six figures within six months. Peter has trained over 4,000 entrepreneurs, and built an eight-million-dollar sales organization by age 27. If you're one of the select few who are serious about success, this book will change the game for you, regardless of what industry you're in.

Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio.

Starting a small business may have been your dream, but the reality can be a rollercoaster of stress and anxiety. As an ambitious entrepreneur, you face unique challenges every day. Juggling multiple tasks and wearing multiple hats can take a toll on your mental health. Imagine if there was a way to reclaim control of your life, achieve success and maintain a healthy work-life balance. Well, there is. This book guides you through the challenges and headaches of running a small business, helping you transform stress into success!

Contracts and Commerce: Understanding Business Law is an essential guide for anyone looking to navigate the complex legal landscape of business. This book will teach you the legal considerations of starting, operating, and growing a successful business. Whether you are an entrepreneur, small business owner, or corporate executive, this book will provide the knowledge and skills to understand your business's legal issues. With clear and concise explanations and practical advice, Contracts and Commerce: Understanding Business Law is the ultimate resource for anyone looking to succeed.

Change has become a constant. Changes in the way we live and work. Changes in institutions and the society around us. Changes in people's needs and desires. For more than 60 years, Peter Drucker has been modern society's preeminent thinker, lecturer, and writer of and about change and its effect...

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your...

Million Dollar Builder 2.0 delivers a proven system to break through the chaos—and build a seven-figure net profit business with clarity and control. Kurt Hegetschweiler shares the advanced strategies and systems he’s used to help thousands of builders across the globe create high-profit, low-stress businesses—and live life on their terms.

Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they’ve misjudged something far more complex: what people value. In 12 actionable steps, The Pricing Sprint transforms pricing from a ‘guessing game’ and a ‘black box’ into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing.

In Winning the Staffing Sales Game, staffing sales expert Tom Erb explains why selling has become increasingly difficult—and what you can do about it. Drawing on decades of experience in the staffing industry, Tom reveals the common mistakes that most staffing sales reps are making today. More importantly, he introduces a systematic, proven sales process designed specifically for the modern staffing environment.

In Build It Boldly, she calls on the world's 524 million entrepreneurs to embrace a new kind of activism and legacy-building: one that puts people and the planet in the balance of the pursuit of profit and that promotes the kind of optimism necessary for climate resilience.

Creating and implementing a new sustainability program can be daunting–where to start?

What if the map to your next breakthrough isn't outside you--but already within? In Wayfinding, reinvention coach Christy Uffelman invites you on a transformative journey across the mountains of your personal and professional growth. Through vulnerable storytelling, real-world insight, and a practical compass of Self-Awareness, Self-Alignment, Self-Trust, and Self-Worth, you’ll learn to navigate your evolution with intention, clarity, and courage. This is not another self-help book. It’s your field guide for growth, packed with wisdom earned on the trail—and shared from the heart.

El mayor retorno de una inversión no es económico, es la tranquilidad. Sin embargo, a menudo gastamos ese dinero en cosas inútiles, más preocupados por la imagen que proyectamos que por lo que realmente necesitamos. O peor, lo acumulamos con ansiedad, con miedo a gastarlo precisamente en aquello que podría mejorar nuestra vida. Explora temas como la envidia, el estatus, la identidad o la inseguridad, así como otras trampas comunes que condicionan nuestras decisiones económicas, y comparte sus lecciones clave para utilizar el dinero de una forma más sabia y reconfortante.

Tras el paro internacional que ha provocado la pandemia de la covid-19, el mundo empresarial requiere ir más deprisa, y esto exige una constante incorporación de tecnologías e innovación en todas las áreas de la empresa, un personal capaz y motivado y recursos financieros suficientes para hacer frente a la crisis, entre muchas otras cosas. En este libro, el profesor Nueno expone las herramientas fundamentales que deben tener en cuenta las organizaciones empresariales y los directivos para adecuarse a las nuevas exigencias.

El autoengaño, también en la empresa, es el resultado de un análisis insuficiente de la realidad, de realizar planteamientos precipitados o incluso de sobrevalorar nuestras propias capacidades. Este autoengaño es fácil de detectar por los demás y sus consecuencias son nefastas. El fracaso y el perder apoyos son solo dos de ellas. En Autoengaño y empresa, el autor analiza numerosos ejemplos de autoengaño y explica cómo acabar con ellos para conseguir una mejor y más eficaz gestión empresarial.

¿Cómo montar un negocio Online? ¿Por dónde empezar para no fracasar? ¿Quieres emprender y no "emperder"? Con este libro aprenderás los secretos del éxito, los mitos que debes descartar y el trabajo previo que tienes que realizar para montar un negocio que opera en internet. Este es un libro escrito desde la experiencia personal del autor, que te enseñará el reverso de los negocios Online, los costes reales que tendrás que asumir así como la forma de priorizar tus gastos e inversiones para garantizar un negocio rentable a medio y largo plazo.