検索キーワード： 制作 "Penguin Audio" 予測・戦略的計画

A simple, enduring framework for understanding the complex world of AI and machine learning. “Before you can get machines to do what you want, you’d better learn to speak their language. John Maeda engineers rapprochement between humans and our computational creations in this engaging...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

How to Be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distils 20 years' experience training executives at all levels from leading companies around the world into a range of smartly illustrated, workable methodologies that will enable you to understand each approach and find your own path to the right solution every time.

In Competition Is Killing Us, top business and competition lawyer Michelle Meagher establishes a new framework to control capitalism from the inside in order to make it work for the many and not just the few. Meagher has spent years campaigning against these multi-billion- and trillion-dollar mammoths that dominate the market and prioritise shareholder profits over all else; leading to extreme wealth inequality, inhumane conditions for workers and relentless pressure on the environment.

It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.

In Lessons from a Warzone, Al Roumani shares his very personal account of coping with the day-to-day realities of leading an organisation in dangerous and hostile conditions. His story shows how inspiration can come from the unlikeliest of places - from the timeless wisdom of merchants in ancient souks to the changing patterns of military checkpoints. During that time, not only did the bank remain robust when others faltered - it thrived and became the undisputed leading bank as people's trust in its capability to safeguard their lifelong savings strengthened.

Penguin presents the audiobook edition of Michael O'Leary by Matt Cooper, read by Stephen Hogan. September 2017. Ryanair cancels over 700,000 bookings, and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table.

Sara Davies is known for her no-nonsense, down-to-earth entrepreneurship, and this book reveals her secrets to success in just six minutes a week. Filled with stories from Sara's own career, her 52 invaluable lessons span the year, teaching you everything you need to know to launch, run and grow your business.

Great Britain? is a much-needed antidote to the pervading sense that Britain is going backwards rather than forwards. It is both a clear-eyed and rigorous diagnosis of the problems facing our country – a unique toxicity of huge inequality and stagnant economic growth – and a hopeful case for reclaiming a different future: by building an investment nation of good work, resilient communities and secure homes, a society in which both burdens and prosperity are shared.