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Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster.

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

Retired four-star general Stan McChrystal has lived a life associated with the deadly risks of combat; he has seen how individuals and organisations, too often and to great cost, fail to mitigate risk. Why? Because they focus on the probability of something happening instead of the interface by which it can be managed. In Risk, McChrystal offers a new system of responding to risk, through 10 dimensions of control we can adjust at any given time: narrative, bias, diversity, action, timing, adaptability, communication, technology, structure and leadership.

Ninety percent of all startups fail. But why? For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and - most importantly - how you can avoid them. Eisenmann's fascinating, often counter-intuitive, advice debunks common Silicon Valley mythology.

Do you know the best way to drive your company's growth? If not, it's time to boost your growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just 10 simple - but easily misunderstood - paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.

Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term complexity can be misleading, however, because what makes West's discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities, and our businesses.

Like all of us, though few so visibly, Alan Greenspan was forced by the financial crisis of 2008 to question some fundamental assumptions about risk management and economic forecasting. No one with any meaningful role in economic decision making in the world saw beforehand the storm for what it was. How had our models so utterly failed us? To answer this question, Alan Greenspan embarked on a rigorous and far-reaching multiyear examination of how Homo economicus predicts the economic future, and how it can predict it better.

From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as 'high strung, fast talking, and wired on a combination of caffeine, fear, and greed at all times', García Martínez left Wall Street to make his fortune in Silicon Valley.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

We all have a tendency to work around problems. We are resourceful. We improvise. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why 'solve' crimes when we could stop them being committed? Why treat chronic diseases when they could be prevented from developing? Why provide shelter for the homeless rather than working to keep people housed in the first place? Why do our efforts skew so heavily towards reaction rather than prevention?

J. J. Sutherland has the solution. In his international best seller Scrum, he introduced a simple, revolutionary tool to turbo-charge the output of every team. Based on decades of research and road-tested at the headquarters of Google and Amazon, the Scrum method transformed how a generation of leaders work - first in Silicon Valley, and then in boardrooms around the world.

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

David Rowan travels the globe in search of the most exciting and pioneering start-ups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley.

Write a killer CV and land your dream job. It takes an employer just seven seconds to save or reject a job applicant’s CV. In this book, James Reed - chairman of REED, Britain’s largest recruitment company - offers invaluable and specific advice on what employers want to see in the CVs they receive and how you can stand out from the crowd.

This myth shattering book reveals the methods Nouriel Roubini used to foretell the current crisis before other economists saw it coming and shows how those methods can help us make sense of the present and prepare for the future. Renowned economist Nouriel Roubini electrified his profession and the larger financial community by predicting the current crisis well in advance of anyone else.

In this bold, powerful book, Yancey Strickler - cofounder of Kickstarter - lays out an inspiring vision for a new world we have the power to create and how we can change course. While the pursuit of wealth has produced innovation and prosperity, it's also produced dire consequences: environmental collapse, corruption, exploitation and unhappiness around the world.

Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.

John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire.

Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.