検索キーワード： 予測・戦略的計画

Every business faces the existential threat of competitors producing cheaper copies, but business management and innovation expert Howard Yu shows how companies can overcome these challenges to endure, and even prosper In a book of narrative history and practical strategy, IMD professor of...

 Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.  

Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants, and marketing professionals alike. This method works through three phases: market intelligence, strategy development, and guided implementation. Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.

Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.

The one book you need to navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business - and business family. 

The NFL Sharp Betting Playbook is an honest, comprehensive, no-nonsense guide on how to win while betting on the powerhouse that is the NFL. It teaches beginner and intermediate bettors the fundamentals of identifying value, while providing a blueprint on how to read the market, go contrarian, locate sharp action, and make smart bets. It also breaks down how to manage a bankroll, know when to walk away, and survive the learning curve.

Agile Project Management for Dummies introduces you to the planning and execution approaches that can help you complete projects more quickly, with higher quality and using fewer resources. For companies in any industry—not just software development—agile project management reduces waste and increases transparency, while addressing customers' ever-changing requirements. You'll learn all the important terms, tools, and concepts, so you can infuse agility into your projects right away. Create a product roadmap and prepare for product launches with ease, thanks to this Dummies guide.

Financial Times, Best Business Books Forbes, Best Business Books The Next Big Idea Club, Best Leadership Books The Globe & Mail, Best Management Books “A bracingly direct guide about the pitfalls of strategy, based around a climbing metaphor" (Financial Times) What passes for strategy in too...

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.

Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.

¿Qué sucede cuando encierras a varios directivos, desarrolladores y responsables de negocio a jugar y experimentar con nuevas tecnologías? Es curioso observar sus reacciones, muy diversas y emocionales, aunque con un denominador común: todos dejan volar su imaginación hacia nuevos espacios y modelos de negocio en los que se podrían aplicar.

Is it possible to predict your financial future? Most business owners spend more time focused on the weather forecast than the status and forecast of their business. The truth is that the weather changes very quickly and is uncontrollable, but our business forecast is much more in our control. What if you could see into the future of your business? What if you had less stress, chaos, and uncertainty, and more influence over where you are going financially?

The ever-increasing pace of change in today's organizations requires us all to understand and quickly adapt to constant shifts in the way our companies operate and how work gets done. Developing your own and your team's learning agility will keep your skills fresh, and help you stay flexible, grow from mistakes, and successfully respond to unexpected challenges. 

Streamline KPIs to craft a simpler, more effective system of performance measurement.   

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

What if there was a book that takes away the stress and worry of guessing how your customers or clients will act? In What Is the Modern Economic System, the author teaches you how to spot cycles within the economy and use it to your advantage. The book will help you understand how to use the economic market to grow any business. In What Is the Modern Economic System: How Can You Use It to Grow Your Business, basic economic principles are taught to increase the knowledge of all entrepreneurs.

Das unverzichtbare Handbuch für den Manager. Viele Managementbücher handeln davon, andere zu führen. Thema dieses Hörbuches ist dagegen die Frage, wie man sich selbst führen kann, um wirksamer und zielgerichteter zu arbeiten. The Effective Executive gehört zu den wichtigsten Werken von Peter F. Drucker, dem "Vater des modernen Managements". In gewisser Weise ist es sogar das wichtigste der mehr als 40 Bücher, die er in seinem Leben schrieb. Denn dieses Buch enthält die auch heute noch gültigen Antworten auf die Fragen: Wie werde ich effektiv?

A personal brand is an association that occurs in the head of people when they mention the name of a business person. By whom do they represent him, how could they describe the strengths, weaknesses of a person, character, and everything else. A personal brand helps to stand out from competitors.

While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. Though the root cause is by no means malicious, we have begun to reward speed over quality, and the negative effects suffered in both our personal and professional lives are potentially catastrophic. Best-selling author and Chief Envisioner Dan Pontefract offers the solution to this predicament with what he coins "Open Thinking".

What is your digital business model? While many leaders of companies recognize the threat from digital - and the potential opportunity - they lack a common language or a compelling framework to help them assess it and, more importantly, to direct them. They don't know how to think about their digital business model. In this probing and practical book, Peter Weill and Stephanie Woerner provide much-needed tools, self-assessments, motivating examples, and key financial analyses of where the profits will likely be made.