Gamify
How Gamification Motivates People to Do Extraordinary Things
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audibleプレミアムプラン30日間無料体験
¥2,400 で購入
-
ナレーター:
-
Steven Menasche
-
著者:
-
Brian Burke
概要
Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield and engage the audience, organizations need an edge.
Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail.
This audiobook goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right.
©2014 Brian Burke (P)2014 Gildan Media LLCこちらもおすすめ
-
How to Be More Intentional with Time
- 著者: Laura Vanderkam
- ナレーター: Laura Vanderkam
- 再生時間: 33 分
- オリジナル版
-
総合評価4
-
ナレーション4
-
ストーリー4
People who do amazing things in the world - developing a new cancer drug, creating award-winning ads, helping their communities - may seem to have all sorts of advantages. But they don’t have any more hours than the rest of us. Instead, they may be allocating their hours in interesting ways that the rest of us can learn from. In this workshop, time management expert Laura Vanderkam explains about how broadening our perspective on time will help us be more intentional with the hours we have, and shares the simple, practical steps your team can take to start making time work for them.
-
-
Good content
- 投稿者: Teacher 日付: 2025/12/14
著者: Laura Vanderkam
-
Better Small Talk Techniques
- The Essential Guide on the Art of Small Tall. Discover Small Talk Techniques That Can Help You Master Conversations in Any Situation!
- 著者: Drew Culby
- ナレーター: John Hays
- 再生時間: 28 分
- 完全版
-
総合評価2
-
ナレーション2
-
ストーリー2
Many dread small talk and shy away from it as much as possible. But whether we like it or not, there’s no way we can escape small talk because it is part of everyday interactions. Humans are social creatures and we use conversation as our way to emotionally connect with each other. If you are one of them, worry not because you are about to learn the techniques to gracefully jumpstart a conversation with anyone in any situation.
-
-
Concise and easy to understand
- 投稿者: 築地の崩れ 日付: 2024/06/06
著者: Drew Culby
-
Invent and Wander
- The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
- 著者: Jeff Bezos, Walter Isaacson - introduction
- ナレーター: L. J. Ganser
- 再生時間: 8 時間 55 分
- 完全版
-
総合評価6
-
ナレーション5
-
ストーリー5
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
-
You must love Amazon
- 投稿者: 公平レビュー 日付: 2023/09/12
著者: Jeff Bezos, 、その他
-
超訳ベーコン 未来をひらく言葉 エッセンシャル版 (ディスカヴァークラシック文庫シリーズ)
- 著者: 佐藤 けんいち
- ナレーター: 白井 翔太
- 再生時間: 3 時間 7 分
- 完全版
-
総合評価22
-
ナレーション18
-
ストーリー17
知識は武器だ!激動の17世紀、学問と技術の革新をリードした大思想家による思い込みを打ち破る名言集
-
-
400年も前にこのレベルに達していたとは驚き
- 投稿者: 匿名 日付: 2025/01/31
著者: 佐藤 けんいち
-
Power Moves
- Lessons from Davos
- 著者: Adam Grant
- ナレーター: Adam Grant
- 再生時間: 3 時間 3 分
- 完全版
-
総合評価3
-
ナレーション2
-
ストーリー2
Power is changing. Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.
著者: Adam Grant
-
Hack your Body, Heal your Mind
- 著者: BBC Studios
- ナレーター: Kimberley Wilson
- 再生時間: 2 時間 41 分
- オリジナル版
-
総合評価1
-
ナレーション1
-
ストーリー1
Have you ever noticed that when you do something positive to your body, your mood lifts too? Our minds and bodies are more connected than you could ever imagine and the latest science is proving just that. In this podcast, Psychologist Kimberley Wilson explores a range of activities that can help to boost your focus, energy and overall mental wellbeing. And she’ll reveal her easy take-home tips and tricks that you can add to your daily routine to help you get started right away - whether you want to reboot with a nap, take a cold water splash, or reap the benefits of a burst of morning sun.
著者: BBC Studios
-
How to Be More Intentional with Time
- 著者: Laura Vanderkam
- ナレーター: Laura Vanderkam
- 再生時間: 33 分
- オリジナル版
-
総合評価4
-
ナレーション4
-
ストーリー4
People who do amazing things in the world - developing a new cancer drug, creating award-winning ads, helping their communities - may seem to have all sorts of advantages. But they don’t have any more hours than the rest of us. Instead, they may be allocating their hours in interesting ways that the rest of us can learn from. In this workshop, time management expert Laura Vanderkam explains about how broadening our perspective on time will help us be more intentional with the hours we have, and shares the simple, practical steps your team can take to start making time work for them.
-
-
Good content
- 投稿者: Teacher 日付: 2025/12/14
著者: Laura Vanderkam
-
Better Small Talk Techniques
- The Essential Guide on the Art of Small Tall. Discover Small Talk Techniques That Can Help You Master Conversations in Any Situation!
- 著者: Drew Culby
- ナレーター: John Hays
- 再生時間: 28 分
- 完全版
-
総合評価2
-
ナレーション2
-
ストーリー2
Many dread small talk and shy away from it as much as possible. But whether we like it or not, there’s no way we can escape small talk because it is part of everyday interactions. Humans are social creatures and we use conversation as our way to emotionally connect with each other. If you are one of them, worry not because you are about to learn the techniques to gracefully jumpstart a conversation with anyone in any situation.
-
-
Concise and easy to understand
- 投稿者: 築地の崩れ 日付: 2024/06/06
著者: Drew Culby
-
Invent and Wander
- The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
- 著者: Jeff Bezos, Walter Isaacson - introduction
- ナレーター: L. J. Ganser
- 再生時間: 8 時間 55 分
- 完全版
-
総合評価6
-
ナレーション5
-
ストーリー5
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
-
You must love Amazon
- 投稿者: 公平レビュー 日付: 2023/09/12
著者: Jeff Bezos, 、その他
-
超訳ベーコン 未来をひらく言葉 エッセンシャル版 (ディスカヴァークラシック文庫シリーズ)
- 著者: 佐藤 けんいち
- ナレーター: 白井 翔太
- 再生時間: 3 時間 7 分
- 完全版
-
総合評価22
-
ナレーション18
-
ストーリー17
知識は武器だ!激動の17世紀、学問と技術の革新をリードした大思想家による思い込みを打ち破る名言集
-
-
400年も前にこのレベルに達していたとは驚き
- 投稿者: 匿名 日付: 2025/01/31
著者: 佐藤 けんいち
-
Power Moves
- Lessons from Davos
- 著者: Adam Grant
- ナレーター: Adam Grant
- 再生時間: 3 時間 3 分
- 完全版
-
総合評価3
-
ナレーション2
-
ストーリー2
Power is changing. Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.
著者: Adam Grant
-
Hack your Body, Heal your Mind
- 著者: BBC Studios
- ナレーター: Kimberley Wilson
- 再生時間: 2 時間 41 分
- オリジナル版
-
総合評価1
-
ナレーション1
-
ストーリー1
Have you ever noticed that when you do something positive to your body, your mood lifts too? Our minds and bodies are more connected than you could ever imagine and the latest science is proving just that. In this podcast, Psychologist Kimberley Wilson explores a range of activities that can help to boost your focus, energy and overall mental wellbeing. And she’ll reveal her easy take-home tips and tricks that you can add to your daily routine to help you get started right away - whether you want to reboot with a nap, take a cold water splash, or reap the benefits of a burst of morning sun.
著者: BBC Studios