Gamify
How Gamification Motivates People to Do Extraordinary Things
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Audibleプレミアムプラン30日間無料体験
¥2,400 で購入
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ナレーター:
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Steven Menasche
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著者:
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Brian Burke
このコンテンツについて
Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield and engage the audience, organizations need an edge.
Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail.
This audiobook goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right.
©2014 Brian Burke (P)2014 Gildan Media LLCこちらもおすすめ
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あなたのプレゼンに「まくら」はあるか? 落語に学ぶ仕事のヒント
- 著者: 立川 志の春
- ナレーター: 立川 志の春
- 再生時間: 3 時間 43 分
- 完全版
-
総合評価4.5 out of 5 stars 158
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ナレーション4.5 out of 5 stars 133
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ストーリー4 out of 5 stars 130
落語は、面白くて、ためになる! この本は、落語の面白さについて語ると同時に、落語がいかに「役に立つか」について解説した本です。落語修業を経て私の中に芽生えたのは、「サラリーマン時代に落語を知っていれば、もう少しましな仕事ができたのに……」という思いでした。話し方はプレゼンの参考になりますし、噺の内容から人間関係のコツを学ぶこともできます。しかも予備知識が不要で、三千円も出せば一流の芸がみれて、グローバル社会で必須となる日本文化の知識まで得られる。そして、なんといってもべらぼうに面白い! 手前味噌ですが、こんなにいい趣味って他にないと思いませんか? 落語には、あなたの仕事を進化させるヒントが詰まっています。
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1 out of 5 stars
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看板に偽りあり
- 投稿者: なし 日付: 2022/05/03
著者: 立川 志の春
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Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- 著者: Jeff Bezos, Walter Isaacson - introduction
- ナレーター: L. J. Ganser
- 再生時間: 8 時間 55 分
- 完全版
-
総合評価4 out of 5 stars 6
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ナレーション4 out of 5 stars 5
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ストーリー4 out of 5 stars 5
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
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5 out of 5 stars
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You must love Amazon
- 投稿者: 公平レビュー 日付: 2023/09/12
著者: Jeff Bezos, 、その他
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How Leaders Learn
- Master the Habits of the World's Most Successful People
- 著者: David Novak, Lari Bishop - contributor
- ナレーター: Chris Abernathy
- 再生時間: 7 時間 8 分
- 完全版
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総合評価0 out of 5 stars 0
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ナレーション0 out of 5 stars 0
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ストーリー0 out of 5 stars 0
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The McKinsey Way
- 著者: Ethan M. Rasiel
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 19 分
- 完全版
-
総合評価4.5 out of 5 stars 3
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ナレーション4.5 out of 5 stars 3
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ストーリー4.5 out of 5 stars 3
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
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International Relations
- A Very Short Introduction
- 著者: Christian Reus-Smit
- ナレーター: Johnathan Rufus Welsh
- 再生時間: 4 時間 31 分
- 完全版
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総合評価4.5 out of 5 stars 3
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ナレーション4.5 out of 5 stars 2
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ストーリー4.5 out of 5 stars 2
International relations affects everyone's lives: their security, economic well-being, rights and freedoms, and the environment they share. Recently we have seen the transformation from a world of empires to today's world of sovereign states, which are enmeshed in a complex array of international institutions, all exercising degrees of political authority. The new global organization of political authority has far-reaching consequences. This audiobook untangles this complex world, providing an accessible framework for understanding the contours of global political change.
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5 out of 5 stars
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国連英検の準備のために
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- 再生時間: 2 時間 58 分
- 完全版
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