
Gamify
How Gamification Motivates People to Do Extraordinary Things
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Audibleプレミアムプラン30日間無料体験
¥2,400 で購入
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ナレーター:
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Steven Menasche
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著者:
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Brian Burke
このコンテンツについて
Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield and engage the audience, organizations need an edge.
Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail.
This audiobook goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right.
©2014 Brian Burke (P)2014 Gildan Media LLCこちらもおすすめ
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落語は、面白くて、ためになる! この本は、落語の面白さについて語ると同時に、落語がいかに「役に立つか」について解説した本です。落語修業を経て私の中に芽生えたのは、「サラリーマン時代に落語を知っていれば、もう少しましな仕事ができたのに……」という思いでした。話し方はプレゼンの参考になりますし、噺の内容から人間関係のコツを学ぶこともできます。しかも予備知識が不要で、三千円も出せば一流の芸がみれて、グローバル社会で必須となる日本文化の知識まで得られる。そして、なんといってもべらぼうに面白い! 手前味噌ですが、こんなにいい趣味って他にないと思いませんか? 落語には、あなたの仕事を進化させるヒントが詰まっています。
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Invent and Wander
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- 再生時間: 8 時間 55 分
- 完全版
-
総合評価
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ストーリー
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総合評価
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-
総合評価
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ナレーション
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ストーリー
Are plants intelligent? Can they solve problems, communicate, and navigate their surroundings? Or are they passive, incapable of independent action or social behavior? Philosophers and scientists have pondered these questions since ancient Greece, most often concluding that plants are unthinking and inert: they are too silent, too sedentary - just too different from us. Yet discoveries over the past 50 years have challenged these ideas, shedding new light on the extraordinary capabilities and complex interior lives of plants.
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- How School Cheats Us Out of Our Most Fascinating and Imaginative Art Form
- 著者: Paul Lockhart
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- 完全版
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総合評価
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