検索キーワード： 交渉

La comunicación persuasiva es una forma eficaz de influir en la mente y el comportamiento de los demás. La persuasión básicamente significa tratar de influir en la forma en la que alguien piensa o se comporta. Hay multitud de formas de persuadir a alguien para que haga algo. La publicidad, por ejemplo, es una forma de persuasión que apela a las emociones para que la gente compre. Es asociar un refresco con ser feliz. Es la forma que tiene la publicidad de decirte que si compras el refresco serás tan feliz como las personas del anuncio.

Wie Sie Ihr eigenes Verhalten dem Verhalten Ihrer Kunden anpassen. Auf welchen Ebenen Sie die Reaktion Ihrer Gesprächspartner beeinflussen können. Welche Fragen Sie dabei unterstützen, im Verkauf das bestmögliche Ergebnis zu erzielen. Worauf es ankommt, wenn Sie das Wissen um verschiedene Metaebenen in ihr Verkaufsgespräch einfließen lassen wollen.

Imagine you and another street cart vendor in Jamaica are both selling the same exact mango—same source, same price. What can you do to differentiate yourself? You don’t have to sound or dress a certain way; that’s the Hollywood image of the smooth-talking salesperson, not reality. Anyone can thrive in sales and distinguish themselves in a crowded marketplace—if they have a strong desire to succeed, a belief that they can, and an intentional strategy.

Own five of history's most influential books on strategy, power, war, and leadership in one complete audiobook. Together, these timeless classics have shaped the thinking of military commanders, political leaders, entrepreneurs, executives, and strategists for centuries. Their lessons extend far beyond the battlefield, offering enduring insights into leadership, negotiation, competition, preparation, decision making, and understanding human nature.

In How to Negotiate Anything, Anywhere, Cohen demonstrates—in an entertaining way—how to negotiate with savvy. Using humorous lessons and insightful anecdotes—and even employing apt imitations of famous personalities and personal acquaintances—Cohen communicates different negotiating strategies and how they can be used.

Master negotiator and New York Times bestselling author of You Can Negotiate Anything Herb Cohen says, "Negotiation is the game of life." With his signature humor and self-deprecating style, Cohen explains how to learn powerful yet subtle negotiating ploys to help in business, career, and even family relationships. With his extensive international negotiating experience and unique presentation style, Herb offers this essential guide to the art and practice of negotiation in the 21st century.

Star and executive producer of the hit TV show Bar Rescue and New York Times bestselling author of Don't Bullsh*t Yourself, Jon Taffer reveals the transformational power of conflict, sharing his toolkit for arguing smarter—at home, at work, and in life. Most people try their best to avoid...

Negotiations may be complex; negotiating is not! Creating options and choosing which to pursue (and how to pursue them) is what distinguishes the skilled and effective negotiator from the less successful one. This book provides both the tools and the analytical framework to identify and pursue one’s options, achieve better results, and improve your negotiation skills.

Naciste siendo influyente, pero con los años aprendiste a reprimir ese talento, a ser obediente, a esperar tu turno, a no hacer ruido. Zoe Chance, profesora de la Universidad de Yale, te muestra cómo redescubrir ese superpoder y cómo convertirte en una persona a la que todos quieran decirle que sí. La influencia no funciona como crees, porque las personas no piensan como crees. Aléjate de las percepciones erróneas del pasado y entiende por qué tus estrategias actuales, de hecho, te están haciendo menos influyente.

Geht es Ihnen auch oft so, dass Sie es zwar schaffen, mit Ihren Kunden einen Deal abzuschließen, aber am Ende dennoch das Gefühl haben, dass es für Sie schlecht gelaufen ist? Damit sind Sie leider nicht allein. Jedes Jahr lassen Verkaufsprofis Milliarden von Euros auf dem Tisch liegen, weil...

『大切なあなたの会社を存続させるためにシリーズ』の３巻現在、注目されるビデオ会議ツールを使ったオンライン団体交渉について、問題点を追加解説

Real estate can be daunting. In fact, it can be downright confusing. However, you may shift your perspective into thinking that since real estate is not commonly understood, maybe there is a lot of opportunity to win. Once you do that, the entire game changes. As a man who is an advocate of the sports world, I associate real estate with sports quite a bit. It's all a game. And the one who plays it the best will win when it really matters. This book will be your playbook on how to turn real estate into a cash machine, into a W, into gold.

 Whether you're involved in a labor-management dispute or a landlord-tenant disagreement, considering a major purchase or overseeing a large commercial transaction, there are elements that are common to all negotiations. This book walks the listener through the world of negotiating in an easy-to-follow, step-by-step fashion, covering the macro and micro-process of negotiations, the importance of adequate preparation, knowledge of the rules, and the role and usefulness of a mediator. 

From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any negotiation and ensures you get your half—so you can focus on growing the pie. Negotiations are incredibly stressful and can bring out the worst...

The Art of War, first written by the great Sun Tzu over 2,500 years ago, has remained relevant throughout history to anyone in a leadership position; be it politics, human psychology, business, or even daily life situations, there is wisdom in Sun Tzu's teachings that is relevant to all. In this book, we will interpret his teachings as they relate to the 21st century business world, specifically the art of negotiation. You will learn that true wisdom is timeless, and that applying the time-tested tactics in this book can propel you to the next level of success.

William Ury já ensinou milhares de indivíduos a se tornarem negociadores mais habilidosos. Ao longo dos anos, ele descobriu que o maior obstáculo a acordos bem-sucedidos e relacionamentos satisfatórios não é a outra parte, por mais difícil que a pessoa possa ser. Na verdade, o principal entrave somos nós mesmos - nossa tendência natural a reagir de uma forma que não atende nossos interesses. Mas esse obstáculo também pode se tornar nossa maior oportunidade.

A law professor and author teaches non-attorneys how to think like a lawyer to gain advantage in their lives—whether buying a house, negotiating a salary, or choosing the right healthcare. Lawyers aren’t like other people. They often argue points that are best left alone or look for mistakes...

This audiobook is for anyone who has to sell as part of their life or business. If you want a dramatic increase in your sales conversions - without being pushy, manipulative or 'hard sell' - this audiobook is for you. But be warned, what you are about to learn is likely to challenge everything you thought you knew about selling. You may find that some of what you read in these pages directly contradicts what you've been taught, and that's why this philosophy works! It's completely different to the conventional wisdom around sales.

Esse livro leva você para o mundo das negociações de alto risco e para dentro da mente de Chris Voss, que, em sua carreira no FBI, se tornou o principal negociador internacional em situações de sequestro. Um dos mais bem-sucedidos guias de negociação dos últimos tempos, ele ensina nove princípios contraintuitivos para se tornar mais persuasivo na vida pessoal e profissional. Tudo isso combinado a histórias reais e emocionantes da atuação de Voss no FBI.

Uma das mais importantes obras da área de negócios, Como chegar ao sim já ajudou milhões de pessoas a adotar uma forma mais inteligente, amistosa e eficaz de negociar. Baseado no trabalho do Projeto de Negociação de Harvard, ele oferece um método direto e prático para obter acordos que satisfaçam todas as partes envolvidas. As dicas e técnicas são acompanhadas de exemplos reais e podem ser aplicadas a qualquer situação, não importa se você estiver pedindo um aumento, lidando com problemas familiares, resolvendo questões de negócios ou buscando evitar uma guerra.