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How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

In The Startup Way, Eric Ries shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Listen to The Startup Way and discover how to embrace change, survive and thrive.

Jennifer Dulski, the head of Groups at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change - whether you're at a startup or a political campaign, at a Fortune 500 company or a local community group, or an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter where, or how small, they start. Dulski explains how to create a clear vision, inspire supporters, persuade decision makers, navigate criticism, and more.

Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology.

Several years ago Sam Walker set out to answer one of the most hotly debated questions in sport: what are the greatest teams of all time? He devised a formula and applied it to thousands of teams across the world from the English Premier League to the NFL. When he was done, he had a list of the 16 most dominant teams ever. At that point he became obsessed with another more complex question: what did these freak teams have in common?

Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down - and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together.

The retired four-star general and and best-selling author of My Share of the Task shares a powerful new leadership model. Former General Stanley McChrystal held a key position for much of the War on Terror, as head of the Joint Special Operations Command. In Iraq, he found that despite the vastly superior resources, manpower, and training of the US Military, Al Qaeda had an advantage because of its structure as a loose network of small, independent cells. To defeat such an agile enemy, JSOC had to change its focus from efficiency to adaptability.

The definitive account of the Scrum methodology from its cocreator and the CEO of Scrum, Inc., Jeff Sutherland. Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to health care in major American hospitals. In this major new book, its originator, Jeff Sutherland, explains precisely and step by step how it operates - and how it can be made to work for anyone, anywhere.

I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.

Carlo Ancelotti is one of the greatest managers of all time, with five Champions League titles to his name. Yet his approach could not be further from the aggressive theatricals favoured by many of his rivals. His understated style has earned him the fierce loyalty of players like David Beckham, Zlatan Ibrahimovic and Cristiano Ronaldo.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.

Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't belong just to geeks designing mobile apps and virtual-reality headsets or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things.

For the first time, leadership expert Jeffrey Hull shares the secrets, strategies, and science underlying his and his clients' successes. Interweaving real-life stories with practical tips and the latest evidence-based research, he equips listeners with the insights they need to thrive in today's world.

In The Simple Art of Greatness, Mullen explains how managers who are willing to re-think their approach to power and control can transform their company into a vital, enthusiastic, more productive place to work. Using ideas adapted from his favorite philosopher Aristotle, Mullen outlines the management principles that have helped him build one of the country's most respected advertising agencies.

J. J. Sutherland has the solution. In his international best seller Scrum, he introduced a simple, revolutionary tool to turbo-charge the output of every team. Based on decades of research and road-tested at the headquarters of Google and Amazon, the Scrum method transformed how a generation of leaders work - first in Silicon Valley, and then in boardrooms around the world.

Want to be your own boss? Or want to be the boss? Start here. Believe. Build. Become. is a hands-on manual designed to help any woman develop the skills and mind-set she needs to become a successful leader. Based on the AllBright Academy courses created by entrepreneur Debbie Wosskow (OBE, Founder of Love Home Swap) and leading businesswoman Anna Jones (former CEO of Hearst), Believe. Build. Become. offers a chapter-by-chapter system for listeners to work through, focusing on the skills and confidence required to master the mind-set of leadership.

The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches listeners how to create their own flywheel, how to accelerate the flywheel’s momentum and how to stay on the flywheel in shifting markets and during times of turbulence.

Creativity is a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Indeed it touches all our lives in hundreds of different ways, from the clothes we buy to the buildings we live in. But this audiobook is not about how to knit an exciting jumper, it's about individuals reclaiming themselves from the anonymous dreariness of a data-driven, collectivised, faceless culture.