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Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.

All managers today are Internet managers, whether they're ready to admit it or not. It doesn't matter if their business is large or small, old economy or new. In a faster, electronic, and more direct economy, every manager needs help. And here it is. The 10-Second Internet Manager offers...

What if you could make $1,000, $2,000, or more by creating small digital events in your local community? Download The Event Entrepreneur, and you’ll learn powerful strategies on how to design entertaining digital events that can earn extra income anytime you want.

The point of this audiobook is to empower you, as an international entrepreneur as you work with your advisors to create a plan that minimizes your tax burden and protect your wealth. Tax planning uses current laws to legally reduce taxes. This audiobook equips you with the legal tools to improve your tax efficiency as an International entrepreneur. In a competitive landscape, it’s important to consider every possible edge. If you don't consider this source of competitive advantage, remember that your competitors will.

Per il tuo business online generare lead (contatti interessati al tuo prodotto o servizio) e convertirli in clienti è l'obiettivo principale. Grazie a questo manuale introduttivo, semplice e pratico sarai in grado di creare un funnel di vendita efficace, che ti permetterà di vendere i tuoi prodotti attraverso pochi passaggi. Passo dopo passo, questa guida ti insegnerà a creare il tuo primo funnel di vendita (letteralmente imbuto di vendita) grazie alla conoscenza e all'uso degli strumenti fondamentali per attrarre il potenziale cliente, convertirlo in acquirente e fidelizzarlo.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

"Nella storia del digitale l’Italia ha avuto molte occasioni per diventare protagonista ma non le ha colte come doveva. Ora è venuto il momento di una svolta." Autentico pioniere di Internet in Italia, Gianluca Dettori racconta in queste pagine come è nata, cresciuta, morta e resuscitata un’industria che conta mezzo milione di addetti tra servizi, contenuti, pubblicità online, commercio elettronico, software e tecnologia.

In today's digital landscape, building a standout online business is more important than ever. With millions of online stores vying for attention, how can you ensure that your brand shines brightly and captivates your target audience? This game-changing audiobook is your blueprint to mastering the art of building a memorable and profitable Shopify brand. From crafting a compelling brand story to developing a robust marketing strategy, you'll learn the strategies used by industry titans to create brands that resonate and leave a lasting impression.

eBay 2023 discusses the best selling practices, USPS rate changes, Covid-19, and how it affects your business. In addition, it covers current problems eBay sellers are having with listing visibility, pictures, pricing, and more.

How can leaders adapt to the rapid change of technology's impact on business? How can AI be leveraged for more intelligent decision making? Can our choices be simultaneously good for business and the world? This book provides leaders with the first steps to answer these important questions. For over thirty years, technology has become more interwoven with both our professional and personal lives. In the future, the integration of tech, business, and life will become even more seamless.

In this inspirational corporate history, follow the company's rocket-like growth over its first two decades and meet its major players, such as Tobias Lütke, who co-founded the company in 2004, transitioned from programmer to CEO in 2008, and thereafter steered Shopify to its incredible growth trajectory, relying more on first principles thinking than the business nostrums of MBA classes. Economist and business journalist Larry MacDonald investigates the factors behind Shopify's growth and shares lessons for entrepreneurs, business managers, employees, programmers, policymakers, and investors.

Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo. Includes a bonus PDF of illustrations. Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services...

Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition - and even the future of humanity itself.

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. 

The Everyday Digital Marketer is a beginner-friendly guide that simplifies the world of digital marketing for small business owners, entrepreneurs, and content creators. This practical book breaks down essential marketing concepts into manageable steps, helping listeners understand how to improve online visibility, attract the right audience, and promote products or services with confidence. listeners will discover how to build a strong foundation across social media, search visibility, and basic online promotions without feeling overwhelmed by complex tools or expensive strategies.

Small Business Content Strategy Simplified is a practical guide that helps beginners create organized, consistent, and effective content without feeling overwhelmed. Designed for small business owners, entrepreneurs, and new marketers, this book explains how simple content planning and clear communication can improve visibility, strengthen customer trust, and support long-term business growth. Listeners will learn how to create helpful content topics, organize realistic posting schedules, and build sustainable marketing habits that fit naturally into everyday business operations.

The Local Business Online Advantage is a practical guide designed to help local businesses strengthen their online presence, attract nearby customers, and build long-term trust through clear communication and consistent visibility. This beginner-friendly book explains how simple online strategies can help businesses become easier to find while creating stronger relationships within their local communities. Listeners will learn how to improve discoverability through local-focused messaging, helpful online content, and steady customer engagement.

The Steady Marketing Playbook is a practical guide for small business owners who want to build sustainable marketing habits without stress, confusion, or burnout. Instead of chasing complicated tactics or unrealistic growth expectations, this book focuses on simple, repeatable strategies that help businesses connect with customers, improve visibility, and create long-term momentum through consistency. Listeners will learn how to develop a strong marketing mindset, create clear offers, choose manageable platforms, and build systems that support steady business growth.

The Digital Outreach Handbook is a practical beginner’s guide to building meaningful online communication through simple messaging, audience understanding, and steady engagement strategies. Written for small business owners, entrepreneurs, and creators, this book explains how digital outreach can become more approachable, effective, and sustainable without relying on complicated systems or aggressive marketing tactics. Listeners will learn how to identify their ideal audience, create clear and helpful messaging, and build trust through consistent communication across digital platforms.

Small Business Marketing Clarity is a practical guide designed to help entrepreneurs and small business owners simplify digital marketing and build confidence using clear, manageable strategies. This book removes the confusion surrounding online marketing by focusing on realistic tools, organized planning, and steady improvement rather than overwhelming tactics or complicated systems. Listeners will learn how to choose the right digital platforms, understand the purpose of essential marketing tools, and create structured plans that support long-term business growth.