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Conceived nearly a century ago by a man who died believing himself a failure, it's now a revered classic and a rite of passage in the reading lives of millions. But how well do we really know The Great Gatsby? As Maureen Corrigan, Gatsby lover extraordinaire, points out, while Fitzgerald's masterpiece may be one of the most popular novels in America, many of us first read it when we were too young to fully comprehend its power.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

We all love stories. But why do we tell them? And why do all stories function in an eerily similar way? John Yorke, creator of the BBC Writers' Academy, has brought a vast array of drama to British screens. Here he takes us on a journey to the heart of storytelling, revealing that there truly is a unifying shape to narrative forms - one that echoes the fairytale journey into the woods and, like any great art, comes from deep within. From ancient myths to big-budget blockbusters, he gets to the root of the stories that are all around us, every day.

Let outlines help you write a better book! Writers often look upon outlines with fear and trembling. But when properly understood and correctly wielded, the outline is one of the most powerful weapons in a writer's arsenal.

When Kenny Albert was growing up, family gatherings sounded a lot like a dispatch from the first all-sports radio station. There was his father, Marv, whose voice shaped the sound of modern basketball, and there too were his uncles Al and Steve—a trio of professional play-by-play men with a listenership that spanned the country. It was only a matter of time before Kenny, armed with a toy tape recorder, yearned to follow in their footsteps. Some 3,000 broadcasts later, Kenny Albert has amassed countless stories from the world of sports and media. A

How can you cheat… at drinking wine? It turns out you can. And when you do, a whole world of power, ego and money will unravel. Corked is the scandalous saga in the glamorous, competitive and mysterious world of fine wines.

Virtual Voice Audible Millionaire is your definitive guide to mastering Virtual Voice, Audiobook Creation Exchange (ACX), and Kindle Direct Publishing (KDP). Virtual Voice is Amazon's innovative computer-generated speech technology that produces audiobooks in five steps. Although still in beta, U.S. authors have published over 60,000 audiobooks using Virtual Voice.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Dissertation writers need strong, practical advice, as well as someone to assure them that their struggles aren't unique. Joan Bolker, midwife to more than one hundred dissertations and cofounder of the Harvard Writing Center, offers invaluable suggestions for the graduate-student writer.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

How is Tokyo, a city of thirty million people, so safe that six-year-old children commute to school on their own? Why are there no trashcans in Japanese cities? Why are Ganesha idols in Japanese temples hidden from public view? Globe-trotting journalist Pallavi Aiyar moves to Japan and takes an in-depth look at the island country including its culinary, sanitary and floral idiosyncrasies.

Over the course of six weeks, listeners learn the radical new skill needed to take their creativity and their creative work to the next level: how to connect with the intuitive power within themselves and trust the answers they receive. For followers of the Artist’s Way program and newcomers alike, this exciting new guidebook will teach listeners how to find greater happiness, productivity, and creative inspiration.

Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.

Long renowned as one of the smartest writers on the loose, David Foster Wallace reveals himself in Consider the Lobster to be also one of the funniest. In this program, he ranges far and farther in his search for the original, the curious, or the merely mystifying. He discovers the World's Largest Lobster Cooker at the Maine Lobster Festival and confronts the inevitable question just beyond the butter-or-cocktail-sauce quandary.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Fifty Years of 60 Minutes shares the secret of what's made the program exceptional for all these years and how it has maintained such high quality to this day: why founder Don Hewitt believed "hearing" a story is more important than seeing it (and thus why he closed his eyes in the screening room), why competition was encouraged to preserve a sense of urgency, why the "small picture" is the best way to illuminate a larger one, and why the most memorable stories are almost always those with a human being at the center.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

Julia Cameron has been teaching the world about creativity since her seminal book, The Artist’s Way, first broke open the conversation around art. Now, in Write for Life, she turns to one of the subjects closest to her heart: the art and practice of writing. Over the course of six weeks, Cameron carefully guides listeners step by step through the creative process. With the learned experience of a lifetime of writing, Cameron gives listeners practical tools to start, pursue, and finish their writing project.

An indispensable guide to the craft of writing and business of publishing from one of our best-selling and most versatile authors. Onetime teacher and best-selling novelist Joanne Harris has been advising and corresponding with aspirational writers for over six years. This collection of pithy and funny lists of advice provides both hard-won wisdom and insider industry help. All aspects of the writing process and story development are covered - as is the thorny issue of how and where to find readers.